4 Ways Digital Analytics Is Changing Forever
Actionable Analysis

4 Ways Digital Analytics Is Changing Forever

11y Andrew Edwards

4 Ways Digital Analytics Is Changing Forever

An entirely new approach to digital marketing and analytics is taking hold. Are you ready for it? Read More...

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4 Marketing Buzzwords That Shouldn't Scare You
Actionable Analysis

4 Marketing Buzzwords That Shouldn't Scare You

11y Andrew Edwards

4 Marketing Buzzwords That Shouldn't Scare You

Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really goi...

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When Bad Things Happen to Good Partnerships
Actionable Analysis

When Bad Things Happen to Good Partnerships

11y Andrew Edwards

When Bad Things Happen to Good Partnerships

How to keep your pro services organization from discord and debilitation. Read More...

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Hello, I Am Analytics. And That's Not
Actionable Analysis

Hello, I Am Analytics. And That's Not

11y Andrew Edwards

Hello, I Am Analytics. And That's Not

It's time for some clarity about what we really mean when we talk about analytics. Read More...

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4 Key Facts From Convergence Analytics Showtime at SES NY
Actionable Analysis

4 Key Facts From Convergence Analytics Showtime at SES NY

11y Andrew Edwards

4 Key Facts From Convergence Analytics Showtime at...

A look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as importa...

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Yogi Berra: 4 'Comments' on Mobile Marketing
Actionable Analysis

Yogi Berra: 4 'Comments' on Mobile Marketing

11y Andrew Edwards

Yogi Berra: 4 'Comments' on Mobile Marketing

What would Hall of Fame catcher Yogi Berra say about multi-screen environments, rich media, and conversion rates for smartphones? Read More...

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5 Facts You Need to Know About Convergence Analytics
Actionable Analysis

5 Facts You Need to Know About Convergence Analytics

11y Andrew Edwards

5 Facts You Need to Know About Convergence Analyti...

If current trends continue, marketing will be less and less about driving engagement, and more and more about proving ROI for the entire company. Read...

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Real Time Means Right Time
Actionable Analysis

Real Time Means Right Time

11y Andrew Edwards

Real Time Means Right Time

Data is actionable only if it comes at the right time. So, depending on what kind of action you need to take, "real time" will mean "soon enough so I ...

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Can We Predict Predictive?
Actionable Analysis

Can We Predict Predictive?

11y Andrew Edwards

Can We Predict Predictive?

Is predictive analytics due for a growth spurt as customers look for more consistent targeting in their hunt for ROI? Read More...

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Update: Last Person With 'Privacy' Revealed
Actionable Analysis

Update: Last Person With 'Privacy' Revealed

11y Andrew Edwards

Update: Last Person With 'Privacy' Revealed

When next we hear about the information we share on the web amounting to an invasion of privacy, we ought to think about that exchange of value. Read ...

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What's Wrong With 'The Hobbit' (and Maybe Your Analytics)
Actionable Analysis

What's Wrong With 'The Hobbit' (and Maybe Your Analytics)

11y Andrew Edwards

What's Wrong With 'The Hobbit' (and Maybe Your Ana...

What the bloated adaptation of J.R.R. Tolkien's novel can teach you about trimming down your analytics efforts. Read More...

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Top 3 Reasons Why You Need Tag Management Right Now
Actionable Analysis

Top 3 Reasons Why You Need Tag Management Right Now

11y Andrew Edwards

Top 3 Reasons Why You Need Tag Management Right No...

How marketers can gain much-needed control over their analytics destiny. Read More...

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The Dawn of Convergence Analytics
Actionable Analysis

The Dawn of Convergence Analytics

11y Andrew Edwards

The Dawn of Convergence Analytics

Several players are in the market already and they're working hard to pull together data sources from web usage, call centers, CRM, campaign data, dem...

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Mapping the Future: 3 Essential Terms You Must Redefine Today
Actionable Analysis

Mapping the Future: 3 Essential Terms You Must Redefine Today

11y Andrew Edwards

Mapping the Future: 3 Essential Terms You Must Red...

We need terms to be accurate and granular enough that we can use them successfully to navigate our study of digital user behavior. Read More...

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Low-Hanging Fruit: 4 Ways to Improve Analytics by Getting the Easy Stuff Right
Actionable Analysis

Low-Hanging Fruit: 4 Ways to Improve Analytics by Getting the Easy Stuff Ri...

11y Andrew Edwards

Low-Hanging Fruit: 4 Ways to Improve Analytics by ...

Making sure you audit, kill zombie profiles, stay true to yourself, and get properly trained will bring noticeable improvements in analytics. Read Mor...

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Universal Predictive Convergence Analytics
Actionable Analysis

Universal Predictive Convergence Analytics

11y Andrew Edwards

Universal Predictive Convergence Analytics

What the recently announced beta release of Google's Universal Analytics tool, which purports to join data from multiple sources and display the resul...

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Shut Down Your Website
Actionable Analysis

Shut Down Your Website

11y Andrew Edwards

Shut Down Your Website

If your business doesn't absolutely rely on the web (or mobile or social) at the core of its business model, then why do you have a website at all? Re...

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Tag Management Hits the Big Time
Actionable Analysis

Tag Management Hits the Big Time

12y Andrew Edwards

Tag Management Hits the Big Time

Google announces its tag management tool. Read More

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The Tracking Meme and Its Perils
Actionable Analysis

The Tracking Meme and Its Perils

12y Andrew Edwards

The Tracking Meme and Its Perils

Shouldn't content contributors cooperate a little more willingly with technology providers as they try to understand how their own creations can be im...

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Web Analytics Maturity: 3 Signs on the Road to Success
Actionable Analysis

Web Analytics Maturity: 3 Signs on the Road to Success

12y Andrew Edwards

Web Analytics Maturity: 3 Signs on the Road to Suc...

Is your organization still compartmentalizing web analytics away from other marketing measurement? You may have some catching up to do. As you start o...

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The Tabloid Paradigm and Beyond
Actionable Analysis

The Tabloid Paradigm and Beyond

12y Andrew Edwards

The Tabloid Paradigm and Beyond

Five ways to engineer content for success. Read More

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5 Free or Darn-Near Free Web Analytics Tools Besides Google
Actionable Analysis

5 Free or Darn-Near Free Web Analytics Tools Besides Google

12y Andrew Edwards

5 Free or Darn-Near Free Web Analytics Tools Besid...

With any of these five tools you will either pay little or nothing for a hosted service - and Google won't own your data…pretty tempting. Read More...

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3 Reasons Why Analytics Disappoints and How Not to Be Disappointed
Actionable Analysis

3 Reasons Why Analytics Disappoints and How Not to Be Disappointed

12y Andrew Edwards

3 Reasons Why Analytics Disappoints and How Not to...

Your disappointing analytics could be due to business misalignment, poor implementation, or company politics. Read More...

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5 Little Known Facts About Google Analytics (and Why They Matter)
Actionable Analysis

5 Little Known Facts About Google Analytics (and Why They Matter)

12y Andrew Edwards

5 Little Known Facts About Google Analytics (and W...

Google Analytics may be "free" to get, but not free to "get right." Read More...

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Too Much Data Means Too Much Data
Actionable Analysis

Too Much Data Means Too Much Data

12y Andrew Edwards

Too Much Data Means Too Much Data

Don't get distracted by what you might get, but focus on what you know you can have. Read More...

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Campaigns Are Not Conversions: 7 Steps to Unclog the Funnel
Actionable Analysis

Campaigns Are Not Conversions: 7 Steps to Unclog the Funnel

12y Andrew Edwards

Campaigns Are Not Conversions: 7 Steps to Unclog t...

The cure is to measure campaign success via independent means: not the advertising venue, not the advertising creatives, not the ad network. Read More...

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Is Facebook Destroying Trust in Marketers?
Actionable Analysis

Is Facebook Destroying Trust in Marketers?

12y Andrew Edwards

Is Facebook Destroying Trust in Marketers?

The future of data collection relies on broad public acceptance. Read More...

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