Funnel Automation: Customer Conversion at Warp Speed
Actionable Analysis

Funnel Automation: Customer Conversion at Warp Speed

12y Andrew Edwards

Funnel Automation: Customer Conversion at Warp Spe...

Funnel automation tools offer a practical, programmatic approach that can make the customer's trip from front door to cash register quicker and more f...

View article
Web Officially Dead: Sources
Actionable Analysis

Web Officially Dead: Sources

12y Andrew Edwards

Web Officially Dead: Sources

How apps, sapps, and mapps are changing the conversion landscape and giving new life to the web. Read More...

View article
The Insight Game and Its Perils
Actionable Analysis

The Insight Game and Its Perils

12y Andrew Edwards

The Insight Game and Its Perils

One of the highest barriers to insight is poorly planned, poorly implemented, unmaintained technology. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Missing Persons Alert: Analytics Superhuman
Actionable Analysis

Missing Persons Alert: Analytics Superhuman

12y Andrew Edwards

Missing Persons Alert: Analytics Superhuman

Companies looking for the caped crusader of analytics are probably hoping in vain. Read More...

View article
5 Essential Practices of the Data-Driven Organization
Actionable Analysis

5 Essential Practices of the Data-Driven Organization

12y Andrew Edwards

5 Essential Practices of the Data-Driven Organizat...

An organization designed around intelligence gained from the data it collects about its customer interactions will have these five characteristics. Re...

View article
Blowing It Big Time in Web Analytics
Actionable Analysis

Blowing It Big Time in Web Analytics

12y Andrew Edwards

Blowing It Big Time in Web Analytics

The battle for who controls your company's web analytics heats up. Read More...

View article
It's 2012 - Why Are We Still Talking About Privacy?
Actionable Analysis

It's 2012 - Why Are We Still Talking About Privacy?

12y Andrew Edwards

It's 2012 - Why Are We Still Talking About Privacy...

What are we getting for trading away our formerly precious privacy? A leap forward to a more highly evolved state. Read More...

View article
Analytics Bridge to Nowhere
Actionable Analysis

Analytics Bridge to Nowhere

12y Andrew Edwards

Analytics Bridge to Nowhere

What happens when you've planned for day one but not day 150. Read More...

View article
So Who Asked? - What Governments Officially Say About Web Analytics
Actionable Analysis

So Who Asked? - What Governments Officially Say About Web Analytics

12y Andrew Edwards

So Who Asked? - What Governments Officially Say Ab...

How governments stand in relation to the maturity of web analytics efforts. Read More...

View article
Should Analytics Be Bundled or Cobbled?
Actionable Analysis

Should Analytics Be Bundled or Cobbled?

12y Andrew Edwards

Should Analytics Be Bundled or Cobbled?

Several solutions for a changing environment. Read More...

View article
No Visibility, No Accountability, No ROI
Actionable Analysis

No Visibility, No Accountability, No ROI

12y Andrew Edwards

No Visibility, No Accountability, No ROI

Have marketers simply not evolved to match the capabilities available to the true practitioner of web analytics? Read More...

View article
Acting on Actionable: Why so Hard?
Actionable Analysis

Acting on Actionable: Why so Hard?

13y Andrew Edwards

Acting on Actionable: Why so Hard?

What is behind the glacial pace of change within web properties even in the face of actionable imperatives? Read More...

View article
Reach, Reach, Fail
Actionable Analysis

Reach, Reach, Fail

13y Andrew Edwards

Reach, Reach, Fail

Who benefits from the web analytics disinformation game? Read More

View article
Of a Quake and Twitter
Actionable Analysis

Of a Quake and Twitter

13y Andrew Edwards

Of a Quake and Twitter

Real people with real stories demonstrate why technology matters - and can be good for business and personal fulfillment. Read More...

View article