Building a successful pay-per-click (PPC) campaign can sometimes be viewed as "sculpting" in the sense that you need to chip away at the parts that wo...
View articleThere has been much confusion about the changes to Google's Quality Score. Here's a look at how things have changed, how they've stayed the same, and ...
View articleThere is a lot more to bidding, keywords, queries, Quality Score, and overall prioritization of effort in a PPC account than initially meets the eye. ...
View articleWhile Google does throw many "knuckleballs" at marketers, there are several "fastballs" in there, too, if you know where to look. Read More...
View articleOur neighbors to the north have lots of work to do when it come to capitalizing on the many e-commerce opportunities available to them. Read More...
View articleAlthough there are endless touted benefits to ad extensions, here is a look why they may not be all they're cracked up to be, with 11 detailed reasons...
View articleIt's important to adopt the proper balance between an expansionary approach and a stance of vigilance. In the right proportion, the "suspicious mind" ...
View articleA breakdown of three different ways start-ups often use PPC to acquire new customers and a look at which ones have proven to be the most successful. R...
View articlePPC is still the hardest working channel in advertising. Clients get value they can touch, feel, and take to the bank. PPC gets on the plane. It goes ...
View articleIf you're involved in ad testing, give these simple statistical calculators a try and ensure you have the familiarity with mathematical tools and foun...
View articleIn PPC, always leave space for continued refinement and new discoveries, but don't take this as carte blanche to deviate from million-dollar-proven ru...
View articleAndrew Goodman shares five typical PPC tactics you can't afford to ignore and suggestions on how you'll have to iterate once you get them running. Rea...
View articleIn the evolutionary struggle for business survival, it's vital to adapt. Read More...
View articleBy creating bespoke outcomes, you're not only providing a client with the high-value-added service they deserve, but you can feel a bit more creative ...
View articleA growth strategy trumps a narrow ranking strategy in a no-growth environment. Read More...
View articleA completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is i...
View articleWe can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula on...
View articleYes, there are drawbacks to the loss of some granularity in Enhanced Campaigns, but right now, I'm finding more wins than losses. Read More...
View articleAs Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise. Read More...
View articleLearning better decision-making by understanding basic statistics. Part one in a two-part series. Read More...
View articleQuality Scores on tough keywords are not a judgment that you've failed, they're simply benchmarks of intent matching. Part two in a two-part series. R...
View articleThere might be pressure on you to hop into your PPC accounts and "drive them hard" at this time of year, but if you're ready for the season, there sho...
View articleThere is still some time left to adapt to some of the major upheavals that have rocked the PPC world in the past year or two. Read More...
View articleEvery so often it pays to ask yourself if you're using remarketing judiciously, or excessively. Read More...
View articleGoogle Maps, Analytics, Gmail, YouTube, and, oh yeah, Search are all free. Maybe it's time to stop whining about ads. Read More...
View articleGoogle's definition of Quality Score, the importance of CTR, and writing winning ads. Part one in a two-part series. Read More...
View articleIf you're emphasizing negative keywords for the wrong reasons you may need to admit you have a problem and start taking steps toward recovery. Read Mo...
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