After Recent Revenue Grabs, Won't Google Be Right Back Where It Started?

After Recent Revenue Grabs, Won't Google Be Right Back Where It Started?

12y Andrew Goodman

After Recent Revenue Grabs, Won't Google Be Right ...

The problem Google faces is that, at the end of the day, it's running an auction. Read More...

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Match Type Mayhem: Did AdWords Just Exit the High Road?

Match Type Mayhem: Did AdWords Just Exit the High Road?

12y Andrew Goodman

Match Type Mayhem: Did AdWords Just Exit the High ...

Yet another AdWords setting you should consider opting out of: "improved" phrase and exact match. Read More...

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Managing to Metrics: 3 Pitfalls

Managing to Metrics: 3 Pitfalls

12y Andrew Goodman

Managing to Metrics: 3 Pitfalls

How campaign managers are tackling bid automation today. Read More...

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3 AdWords Foibles That Are (Still) Costing You Money

3 AdWords Foibles That Are (Still) Costing You Money

12y Andrew Goodman

3 AdWords Foibles That Are (Still) Costing You Mon...

Why are so many advanced features being added to AdWords, while basic fixes to workflow that affect testing and targeting are not being fixed? Read Mo...

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It's the End of SEO as We Know It (and I Feel Fine)

It's the End of SEO as We Know It (and I Feel Fine)

12y Andrew Goodman

It's the End of SEO as We Know It (and I Feel Fine...

Now is the perfect time to liberate yourself from the algorithm. Read More...

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Don't Drink This 'Failure Cocktail' in 2012

Don't Drink This 'Failure Cocktail' in 2012

12y Andrew Goodman

Don't Drink This 'Failure Cocktail' in 2012

Limiting confirmation bias - the biggest threat to having your biggest year ever. Read More...

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Filtering 'Bad' Traffic: For Best Results, Get Beyond Good and Evil

Filtering 'Bad' Traffic: For Best Results, Get Beyond Good and Evil

12y Andrew Goodman

Filtering 'Bad' Traffic: For Best Results, Get Bey...

Is that questionable traffic segment worthless? Or merely worth less? Read More...

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Top 5 Worst Practices in Paid Search

Top 5 Worst Practices in Paid Search

12y Andrew Goodman

Top 5 Worst Practices in Paid Search

The main reasons clients give for switching from their current PPC service provider. Read More...

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How I Use ACE to Be the Geraldo Rivera of PPC

How I Use ACE to Be the Geraldo Rivera of PPC

12y Andrew Goodman

How I Use ACE to Be the Geraldo Rivera of PPC

Put conspiracy theories about AdWords Campaign Experiments to bed with these three cases. Read More...

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Got PPC Stockholm Syndrome?

Got PPC Stockholm Syndrome?

13y Andrew Goodman

Got PPC Stockholm Syndrome?

Paid search conditions have improved in recent years, but do your old habits still linger? Read More...

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The Siren Song of the 5-Cent Click

The Siren Song of the 5-Cent Click

13y Andrew Goodman

The Siren Song of the 5-Cent Click

An addiction to free clicks can create powerful habits that are hard to break. Read More...

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Google+: An Evolution in Social, a Revolution in Permission

Google+: An Evolution in Social, a Revolution in Permission

13y Andrew Goodman

Google+: An Evolution in Social, a Revolution in P...

Google+ is not another Facebook, yet poses a threat to the social network for non-social reasons. Read More...

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Display Ads for ROI: Hardest-Working Ads Online?

Display Ads for ROI: Hardest-Working Ads Online?

13y Andrew Goodman

Display Ads for ROI: Hardest-Working Ads Online?

Too often, display advertising has been coddled, while paid search ads will do anything to make the paying customers happy. Read More...

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4 Reasons Not to Break Your Campaign's Continuity

4 Reasons Not to Break Your Campaign's Continuity

13y Andrew Goodman

4 Reasons Not to Break Your Campaign's Continuity

It's important to think about long-term strategies and compromises that minimize the damage caused to paid search ROI with needless rebuilds. Read Mor...

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7 Tips to Filter Out Lame Searches

7 Tips to Filter Out Lame Searches

13y Andrew Goodman

7 Tips to Filter Out Lame Searches

A look at some categories of meta messages that might be relevant to your ad strategy. Read More...

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It's Not Just the Message in Your Ad, It's the Meta-Message

It's Not Just the Message in Your Ad, It's the Meta-Message

13y Andrew Goodman

It's Not Just the Message in Your Ad, It's the Met...

Make sure you don't just focus on what your ads literally say, but, more importantly, on what they convey. Read More...

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In PPC, Let Probabilities Rule Over Passion

In PPC, Let Probabilities Rule Over Passion

13y Andrew Goodman

In PPC, Let Probabilities Rule Over Passion

Five reasons we change the channel to turn away from our core focus on overall rates of customer acquisition, aggregate revenue growth, and total prof...

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Beware the Shiny Object

Beware the Shiny Object

13y Andrew Goodman

Beware the Shiny Object

It's important to add new tricks to your repertoire, but not at the expense of overall client performance. Read More...

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7 Ways Google Should Get Naked

7 Ways Google Should Get Naked

13y Andrew Goodman

7 Ways Google Should Get Naked

When it comes to your product, people want to know two things: does it work and how does it work? Read More...

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'Hey, So Do I!' 5 Traits of Advanced Paid Search Managers

'Hey, So Do I!' 5 Traits of Advanced Paid Search Managers

13y Andrew Goodman

'Hey, So Do I!' 5 Traits of Advanced Paid Search M...

Do you handle situations like a rookie or a paid search pro? Read More...

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Google's Proactive Stance on Do Not Track

Google's Proactive Stance on Do Not Track

13y Andrew Goodman

Google's Proactive Stance on Do Not Track

By providing consumers with the ability to opt out of tracking, will Google undermine its business? Read More...

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To Succeed in Paid Search, Think Inside the Box

To Succeed in Paid Search, Think Inside the Box

13y Andrew Goodman

To Succeed in Paid Search, Think Inside the Box

Test and hone these four tactics and you're bound to profit. Read More...

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Turning Trust Into Dollars in Search Advertising

Turning Trust Into Dollars in Search Advertising

13y Andrew Goodman

Turning Trust Into Dollars in Search Advertising

Why e-commerce businesses competing in paid search auctions must optimize all facets of their communications – not just keywords and bids. Read More...

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Marketing Allocation Conundrums Revisited

Marketing Allocation Conundrums Revisited

13y Andrew Goodman

Marketing Allocation Conundrums Revisited

How to assess marketing options based on risk and unexpected benefits. Read More...

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Evaluating Your Marketing Mix: An Exercise

Evaluating Your Marketing Mix: An Exercise

13y Andrew Goodman

Evaluating Your Marketing Mix: An Exercise

Before allocating your marketing budget, consider this approach to assessing your options. Read More...

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Online Marketing Budget Allocation

Online Marketing Budget Allocation

13y Andrew Goodman

Online Marketing Budget Allocation

Are you using ROI to justify your ad spending? An alien analysis might be more effective. Read More...

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Is Your Client Going Mad?

Is Your Client Going Mad?

13y Andrew Goodman

Is Your Client Going Mad?

Are other people's marketing allocation decisions driving you crazy? Is there a way to make a firmer case against these decisions? Read More...

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