In PPC, always leave space for continued refinement and new discoveries, but don't take this as carte blanche to deviate from million-dollar-proven rules, just for the sake of idle curiosity. Columnist Andrew Goodman explains.
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Andrew Goodman shares five typical PPC tactics you can't afford to ignore and suggestions on how you'll have to iterate once you get them running.
In the evolutionary struggle for business survival, it's vital to adapt.
By creating bespoke outcomes, you're not only providing a client with the high-value-added service they deserve, but you can feel a bit more creative than you would using somebody else's methodology.
A growth strategy trumps a narrow ranking strategy in a no-growth environment.