Two Simple Tests to Try With Google AdWords Campaign Experiments
Paid Search

Two Simple Tests to Try With Google AdWords Campaign Experiments

14y Andrew Goodman

Two Simple Tests to Try With Google AdWords Campai...

Want to more reliably test key variables in your Google AdWords accounts? Try these two tests. Read More...

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PPC Campaigns in Small Markets: 10 Top Tips
Paid Search

PPC Campaigns in Small Markets: 10 Top Tips

14y Andrew Goodman

PPC Campaigns in Small Markets: 10 Top Tips

When managing ad campaigns in small markets, it can be difficult to obtain statistically significant conclusions. Here's how to overcome that obstacle...

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The Digital Marketing Future: Listenomics, or Creep Factor?
Paid Search

The Digital Marketing Future: Listenomics, or Creep Factor?

14y Andrew Goodman

The Digital Marketing Future: Listenomics, or Cree...

If you optimize highly targeted digital direct response campaigns, conversations, and other buy cycle functions, you are the future. The last of a fou...

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The 'Chaos Scenario': Will You Be Ashes, or Green Shoots?
Paid Search

The 'Chaos Scenario': Will You Be Ashes, or Green Shoots?

14y Andrew Goodman

The 'Chaos Scenario': Will You Be Ashes, or Green ...

Part 3 of a series on building marketing information assets. Read More...

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Maximizing Your Paid Search Asset
Paid Search

Maximizing Your Paid Search Asset

14y Andrew Goodman

Maximizing Your Paid Search Asset

Are companies doing what they can to identify, nurture, and maximize the paid search asset? Here are some things they should be doing. Read More...

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Your Paid Search Campaign: It's an Asset (Literally)
Paid Search

Your Paid Search Campaign: It's an Asset (Literally)

14y Andrew Goodman

Your Paid Search Campaign: It's an Asset (Literall...

The biggest sin in the marketplace isn't asking questions and digging up data from people; it's not asking, not digging, and getting it wrong. Read M...

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The Google AdWords 'Tourist Tax'
Paid Search

The Google AdWords 'Tourist Tax'

14y Andrew Goodman

The Google AdWords 'Tourist Tax'

The difference between the newbies in AdWords Nation and the veterans. Read More...

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Five Edgy Paid Search Techniques That Aren't Black Hat
Paid Search

Five Edgy Paid Search Techniques That Aren't Black Hat

14y Andrew Goodman

Five Edgy Paid Search Techniques That Aren't Black...

You won't necessarily find these techniques in a Google AdWords certification course. Second in a two-part series. Read More...

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Black Hat PPC: Really? (Part 1)
Paid Search

Black Hat PPC: Really? (Part 1)

14y Andrew Goodman

Black Hat PPC: Really? (Part 1)

Search marketers who use black hat techniques in paid search advertising are misjudging the guvernment of Google. Here’s how. Read More...

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Three Effective Tactics for Content Targeting
Paid Search

Three Effective Tactics for Content Targeting

14y Andrew Goodman

Three Effective Tactics for Content Targeting

In today's paid search environment, there's a myth that content targeting doesn't convert measurably for advertisers. Let's dispel that myth. Read Mor...

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Ad Position: Do You Need to Rethink Your Assumptions?
Paid Search

Ad Position: Do You Need to Rethink Your Assumptions?

14y Andrew Goodman

Ad Position: Do You Need to Rethink Your Assumptio...

A look at the results of a bid increase test to see if a slightly higher ad position justifies an aggressive bid. Read More...

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Paid Search Ad Copywriting: 7 Heavenly Virtues
Paid Search

Paid Search Ad Copywriting: 7 Heavenly Virtues

14y Andrew Goodman

Paid Search Ad Copywriting: 7 Heavenly Virtues

If you want to reach your potential in the landing page optimization world, follow these seven steps. Read More...

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Paid Search Interfaces: Smoother Sailing, But at What Cost?
Paid Search

Paid Search Interfaces: Smoother Sailing, But at What Cost?

14y Andrew Goodman

Paid Search Interfaces: Smoother Sailing, But at W...

Should marketers be grateful for better PPC interfaces or worry about the lack of transparency? Read More...

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Paid Search Ad Copy: Five Things Newbies Don't Know
Paid Search

Paid Search Ad Copy: Five Things Newbies Don't Know

14y Andrew Goodman

Paid Search Ad Copy: Five Things Newbies Don't Kno...

Experienced search marketers even forget to test ads properly. Consider these factors. Read More...

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5 Stages of Digital Marketing Professional Development
Conference Coverage

5 Stages of Digital Marketing Professional Development

14y Andrew Goodman

5 Stages of Digital Marketing Professional Develop...

What are the professional development hallmarks of a digital marketing career? Read More...

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Stumped for Strategy? Acquire 100,000 New Customers
Paid Search

Stumped for Strategy? Acquire 100,000 New Customers

14y Andrew Goodman

Stumped for Strategy? Acquire 100,000 New Customer...

Do performance marketing, focus on growing the top and bottom lines, and then strategize in your spare time. Read More...

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Five Campaign Settings That Can Cost You a Mint
Paid Search

Five Campaign Settings That Can Cost You a Mint

14y Andrew Goodman

Five Campaign Settings That Can Cost You a Mint

In paid search, companies can waste a lot of cash if they neglect the Campaign Settings screen in Google AdWords. Here is advice on how to approach th...

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Five Quality Score Myths Busted
Paid Search

Five Quality Score Myths Busted

14y Andrew Goodman

Five Quality Score Myths Busted

You know that Quality Score is important. But here's a look at exactly what it is and what it can or cannot do. Read More...

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Insider Thinking
Paid Search

Insider Thinking

14y Andrew Goodman

Insider Thinking

Strong cognitive abilities don't automatically lead to rational behavior in online marketing and life. How to avoid being a 'cognitive miser.' Read Mo...

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Paid Search Era Ushers in a Whole New Mind
Conference Coverage

Paid Search Era Ushers in a Whole New Mind

14y Andrew Goodman

Paid Search Era Ushers in a Whole New Mind

Got math? Got stats? Think you're golden? Think again. Read More...

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Publishing Your Own Newsletter: Part 7
Email

Publishing Your Own Newsletter: Part 7

22y Andrew Goodman

Publishing Your Own Newsletter: Part 7

In the seventh part of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses five must-haves for a successful newsletter...

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