A new product from Adobe lets marketers connect a customer's digital shopping habits with their offline ones, bringing all parts of the consumer journey together.
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Better personalized email, the ability to create shared audiences, and seamless content creation are among Adobe's newest Marketing Cloud features.
Adobe's new enhancements, including predictive analytical capabilities and Live Stream, are among the innovations that have prompted such rapid change in the marketing world.
While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," integration is key.
AimClear CEO Marty Weintraub shares methods to expand your social media strategy while focusing on immediately actionable paid and organic social tactics.