The Emotional Side of Behavioral Targeting
Data insights

The Emotional Side of Behavioral Targeting

16y Andy Chen

The Emotional Side of Behavioral Targeting

Successful media planners must understand the rational and emotional nature of communication to harness Web 2.0's power. Read More...

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Embrace Vertical Behaviors
Data insights

Embrace Vertical Behaviors

16y Andy Chen

Embrace Vertical Behaviors

Rather than the critical mass, it's perhaps the critical niche that will drive behaviors in the future. Read More...

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Emergence of Micro Behaviors
Data insights

Emergence of Micro Behaviors

16y Andy Chen

Emergence of Micro Behaviors

What if our online behaviors become so miniature they become impossible to identify and target? Read More...

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Targeting Youth Behavior
Data insights

Targeting Youth Behavior

16y Andy Chen

Targeting Youth Behavior

Reaching the most difficult group out there. Read More

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The Growing Complexity of Behavior
Data insights

The Growing Complexity of Behavior

17y Andy Chen

The Growing Complexity of Behavior

Are behaviors becoming amalgamated as a result of digital convergence? Read More...

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Behavioral Targeting Gets Close Up and Personal
Data insights

Behavioral Targeting Gets Close Up and Personal

17y Andy Chen

Behavioral Targeting Gets Close Up and Personal

Consumers are divulging personal information in exchange for more targeted advertisements. Read More...

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Behaviorally Target the Mindset
Data insights

Behaviorally Target the Mindset

17y Andy Chen

Behaviorally Target the Mindset

Our mindsets often influence and dictate relevant actions, but do they lead to predictable, consequent behaviors? Read More...

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Behavior Under the Planning Microscope, Part 1: Viral
Data insights

Behavior Under the Planning Microscope, Part 1: Viral

17y Andy Chen

Behavior Under the Planning Microscope, Part 1: Vi...

Explorations of key communication trends based on consumer behaviors. First up: a fundamentally different approach to planning a viral idea. Read More...

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The Emotional Side of Behavioral Targeting
Data insights

The Emotional Side of Behavioral Targeting

17y Andy Chen

The Emotional Side of Behavioral Targeting

Successful media planners must understand the rational and emotional nature of communication to harness Web 2.0's power. Read More...

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The New Behavioral Wunder
Data insights

The New Behavioral Wunder

17y Andy Chen

The New Behavioral Wunder

A new European player is well-positioned to ride the next behavioral targeting wave. Read More...

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Targeting the Social Behavior
Data insights

Targeting the Social Behavior

17y Andy Chen

Targeting the Social Behavior

Tap into social networks to reach consumers online. Read More...

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Behavior Under the Planning Microscope, Part 3: CGM
Data insights

Behavior Under the Planning Microscope, Part 3: CGM

17y Andy Chen

Behavior Under the Planning Microscope, Part 3: CG...

Whether consumer-generated media is a strength or a threat to brands is fiercely debatable. What's certain is CGM is here to stay. Last of a series. R...

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Behavior Under the Planning Microscope, Part 2: Social Network
Data insights

Behavior Under the Planning Microscope, Part 2: Social Network

17y Andy Chen

Behavior Under the Planning Microscope, Part 2: So...

What human behaviors power the formation of social networks, and what are their long-term implications for planners? Part two of a series. Read More...

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Behavior Under the Planning Microscope, Part 1: Viral
Data insights

Behavior Under the Planning Microscope, Part 1: Viral

17y Andy Chen

Behavior Under the Planning Microscope, Part 1: Vi...

Explorations of key communication trends based on consumer behaviors. First up: a fundamentally different approach to planning a viral idea. Read More...

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Redefining the Media Value Chain
Data insights

Redefining the Media Value Chain

17y Andy Chen

Redefining the Media Value Chain

With increasing demand and adoption of behavioral targeting, a more modern, relevant way of defining and delivering value has emerged in media Read Mo...

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Planning, the Behavioral Way
Data insights

Planning, the Behavioral Way

17y Andy Chen

Planning, the Behavioral Way

Rather than focus on behavioral targeting, perhaps we should develop behavioral planning. Read More...

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Linking Purchase to Behavioral Targeting
Data insights

Linking Purchase to Behavioral Targeting

18y Andy Chen

Linking Purchase to Behavioral Targeting

ROI is a mindset, not a measurement. Read More

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Targeting the Social Behavior
Data insights

Targeting the Social Behavior

18y Andy Chen

Targeting the Social Behavior

Tap into social networks to reach consumers online. Read More...

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Behavioral Targeting and the Probability Game
Data insights

Behavioral Targeting and the Probability Game

18y Andy Chen

Behavioral Targeting and the Probability Game

As consumer behaviors change, marketers must redefine planning rules to ensure the calculated likelihood of reaching the audience is sustained. Read M...

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How Much Should a Behavior Cost?
Data insights

How Much Should a Behavior Cost?

18y Andy Chen

How Much Should a Behavior Cost?

Is behavior a tradable commodity? If so, how should it be sold and purchased? Read More...

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Understanding Behavior: Know What You Target
Data insights

Understanding Behavior: Know What You Target

18y Andy Chen

Understanding Behavior: Know What You Target

Planners must holistically understand what behaviors are from both the scientific and the technological perspective to develop sophisticated client st...

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The New Behavioral Trojan Horse
Data insights

The New Behavioral Trojan Horse

18y Andy Chen

The New Behavioral Trojan Horse

Desktop versus browser? Wrong question. Read More

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Behavior: A Critical Filter in Target Segmentation
Data insights

Behavior: A Critical Filter in Target Segmentation

18y Andy Chen

Behavior: A Critical Filter in Target Segmentation

Sophisticated behavioral targeting requires advanced media planning. Solid segmentation helps establish the right foundation. Read More...

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Targeting Behavior? Think Purchase Cycle
Data insights

Targeting Behavior? Think Purchase Cycle

18y Andy Chen

Targeting Behavior? Think Purchase Cycle

Behavioral targeting can be more relevant for high purchase-involvement products. Read More...

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Redefining the Media Value Chain
Data insights

Redefining the Media Value Chain

18y Andy Chen

Redefining the Media Value Chain

With increasing demand and adoption of behavioral targeting, a more modern, relevant way of defining and delivering value has emerged in media. Read M...

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The Great Behavioral Divide
Data insights

The Great Behavioral Divide

18y Andy Chen

The Great Behavioral Divide

It's the age of online behavioral segmentation and targeting. Does gender still matter? Read More...

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Behavioral Targeting: Eyes on the Road Ahead in 2006
Data insights

Behavioral Targeting: Eyes on the Road Ahead in 2006

18y Andy Chen

Behavioral Targeting: Eyes on the Road Ahead in 20...

Three areas where behavioral targeting can improve in the New Year. Read More...

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