Targeting Behavior, Maslow's Way
Data insights

Targeting Behavior, Maslow's Way

18y Andy Chen

Targeting Behavior, Maslow's Way

What would Abraham Maslow say about behavioral targeting? Read More...

View article
Behavioral Targeting: Beyond Online
Data insights

Behavioral Targeting: Beyond Online

19y Andy Chen

Behavioral Targeting: Beyond Online

Address the deeper implications -- and the bigger picture -- of behavioral targeting. Read More...

View article
Quest for Targeting: Behavior vs. Intent
Data insights

Quest for Targeting: Behavior vs. Intent

19y Andy Chen

Quest for Targeting: Behavior vs. Intent

Is intent more important than behavior? Read More

View article
Get the latest analysis and reports delivered to your inbox daily
How Much Should a Behavior Cost?
Data insights

How Much Should a Behavior Cost?

19y Andy Chen

How Much Should a Behavior Cost?

Is behavior a tradable commodity? If so, how should it be sold and purchased? Read More...

View article
Online Branding and the Behavioral Partnership
Data insights

Online Branding and the Behavioral Partnership

19y Andy Chen

Online Branding and the Behavioral Partnership

Behavioral targeting can be a powerful tool for effectively grabbing consumer attention online in the complicated game of online branding. Read More...

View article
Behavioral Targeting's Global Frontier
Data insights

Behavioral Targeting's Global Frontier

19y Andy Chen

Behavioral Targeting's Global Frontier

The Internet has nurtured and contributed to globalization. Globalization, in turn, will take the Internet to the next level as a business platform. R...

View article
Shaping Consumer Behavior
Data insights

Shaping Consumer Behavior

19y Andy Chen

Shaping Consumer Behavior

We have a chance to shape consumer behavior rather than simply monitor and react to it. Read More...

View article
Targeting the Maximum Yield
Data insights

Targeting the Maximum Yield

19y Andy Chen

Targeting the Maximum Yield

Intelligent targeting and behavioral segmentation are key to achieving maximum yield for an online campaign. Read More...

View article
Defining the Target to Target the Defined
Data insights

Defining the Target to Target the Defined

19y Andy Chen

Defining the Target to Target the Defined

'Be' is the beginning of behavior. Read More

View article
The Science of Behavioral Targeting
Data insights

The Science of Behavioral Targeting

19y Andy Chen

The Science of Behavioral Targeting

Science is the new media art -- particularly in online media. Read More...

View article
The Lean, Mean Targeting Machine
Data insights

The Lean, Mean Targeting Machine

19y Andy Chen

The Lean, Mean Targeting Machine

Behavioral targeting as lean production model. Read More

View article
Behavioral Targeting and the Loyalty Exchange
Data insights

Behavioral Targeting and the Loyalty Exchange

19y Andy Chen

Behavioral Targeting and the Loyalty Exchange

How behavioral targeting can help establish a strong CRM program. Read More...

View article
CPU: A New Behavioral Targeting Media Model
Data insights

CPU: A New Behavioral Targeting Media Model

19y Andy Chen

CPU: A New Behavioral Targeting Media Model

What if advertisers could buy by cost-per-unique user, instead of by impressions and clicks? Read More...

View article
The Micro and Macro of Behaviors
Data insights

The Micro and Macro of Behaviors

19y Andy Chen

The Micro and Macro of Behaviors

Behavioral targeting provides the very definition of interactive marketing. Read More...

View article
The Behavioral Network Effect
Data insights

The Behavioral Network Effect

19y Andy Chen

The Behavioral Network Effect

Audience management is the new network and media standard. Read More...

View article
Behavioral Targeting: Coming to a PRIZM Near You
Data insights

Behavioral Targeting: Coming to a PRIZM Near You

19y Andy Chen

Behavioral Targeting: Coming to a PRIZM Near You

Is PRIZM targeting useful for behavioral targeting? Read More...

View article
Who Took the Cookies From the Behavioral Cookie Jar?
Data insights

Who Took the Cookies From the Behavioral Cookie Jar?

19y Andy Chen

Who Took the Cookies From the Behavioral Cookie Ja...

What will happen if the cookies really are gone? Read More...

View article
Demo Vs. Behavior: Who's the Boss?
Data insights

Demo Vs. Behavior: Who's the Boss?

19y Andy Chen

Demo Vs. Behavior: Who's the Boss?

In behavioral targeting, does demographic matter? Read More...

View article
Challenging Behavior: Predictive Vs. Reactive
Data insights

Challenging Behavior: Predictive Vs. Reactive

19y Andy Chen

Challenging Behavior: Predictive Vs. Reactive

Is behavioral targeting about the predictive intelligence of consumer behavior or dynamic interpretation of consumer actions? Read More...

View article
Behavioral 2005: Standardization and Best Practice Questions
Data insights

Behavioral 2005: Standardization and Best Practice Questions

19y Andy Chen

Behavioral 2005: Standardization and Best Practice...

Behavioral targeting's having a good year. For this to continue, standards and best practices must be defined. Read More...

View article
Stretch Behavioral Targeting to the Site Experience
Data insights

Stretch Behavioral Targeting to the Site Experience

19y Andy Chen

Stretch Behavioral Targeting to the Site Experienc...

What if the site experience were behaviorally targeted? Read More...

View article
Behavioral's Challenge: Agency Persuasion
Data insights

Behavioral's Challenge: Agency Persuasion

19y Andy Chen

Behavioral's Challenge: Agency Persuasion

If vendors can offer incentives to enough agencies to try behavioral targeting, the new will become the norm. Read More...

View article
Creative: Behavioral Targeting's Essential Ingredient
Data insights

Creative: Behavioral Targeting's Essential Ingredient

19y Andy Chen

Creative: Behavioral Targeting's Essential Ingredi...

Daily data analyses, segment selection, optimization -- media folks can forget the creative is what makes a behavioral campaign work. Read More...

View article
Quest for Targeting: Behavior Vs. Intent
Data insights

Quest for Targeting: Behavior Vs. Intent

19y Andy Chen

Quest for Targeting: Behavior Vs. Intent

Is intent more important than behavior? Read More...

View article
Invite Your Audience to a Behavioral Targeting Party
Data insights

Invite Your Audience to a Behavioral Targeting Party

19y Andy Chen

Invite Your Audience to a Behavioral Targeting Par...

Anyone can host a party, but no one will show up if your invitation has the wrong details. Read More...

View article
Behavioral Matchmaking, Part 3: GPS and Behavioral Targeting
Data insights

Behavioral Matchmaking, Part 3: GPS and Behavioral Targeting

19y Andy Chen

Behavioral Matchmaking, Part 3: GPS and Behavioral...

Imagine combining GPS with behavioral targeting to create the ultimate audience-based advertising opportunity. Last of a series on the potential futur...

View article
Behavioral Matchmaking, Part 2: Search and Behavioral Targeting
Data insights

Behavioral Matchmaking, Part 2: Search and Behavioral Targeting

19y Andy Chen

Behavioral Matchmaking, Part 2: Search and Behavio...

Imagine applying search data to behavioral marketing. Part 2 of a series on the potential future applications of behavioral targeting. Read More...

View article