Best practices to ensure your video starts and plays well on mobile

Mobile Best practices to ensure your video starts and plays well on mobile

5y Andy Favell

Best practices to ensure your video starts and pla...

A comprehensive guide on how to detect, avoid, and remedy issues with mobile video. 19 tips compiled with input from expert sources and additional res...

View article
Inside CNN Digital’s $20 million bid for global domination in mobile and video news

Inside CNN Digital’s $20 million bid for global domination in mobile and video news

7y Andy Favell

Inside CNN Digital’s $20 million bid for global do...

CNN Digital’s Alex Wellen briefs ClickZ on the company’s direction on mobile, video and distributed content. Read More...

View article
How Desigual is adapting to its mobile first customers with A/B testing, web and email

How Desigual is adapting to its mobile first customers with A/B testing, web and email

7y Andy Favell

How Desigual is adapting to its mobile first custo...

In the past 18 months, Desigual, the flamboyant and colorful Spanish fashion/retail brand, has seen mobile become the dominant platform for both web t...

View article
Get the latest analysis and reports delivered to your inbox daily
Sears: The Holy Grail is marrying data, mobile, marketing and merchandising

Sears: The Holy Grail is marrying data, mobile, marketing and merchandising

7y Andy Favell

Sears: The Holy Grail is marrying data, mobile, ma...

“You cannot succeed in analytics and marketing unless they are central to business operations and are helping business answer the questions that will ...

View article
How video storytelling and mobile have transformed Shell’s corporate marketing

How video storytelling and mobile have transformed Shell’s corporate marketing

7y Andy Favell

How video storytelling and mobile have transformed...

Shell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to ...

View article
Lufthansa on virtual reality and turning an airplane into a FlyingLab

Tools & Technology Lufthansa on virtual reality and turning an airplane into a FlyingLab

7y Andy Favell

Lufthansa on virtual reality and turning an airpla...

Dr. Torsten Wingenter, Head of Digital Innovations at Lufthansa, talks us through using VR and 360° video in-flight and to sell upgrades, and the airl...

View article
Why mobile video is massive and other lessons from Mobile World Congress 2017

Why mobile video is massive and other lessons from Mobile World Congress 2017

7y Andy Favell

Why mobile video is massive and other lessons from...

The companies converging on the lucrative mobile video market. Plus top tips, examples, the need for new brand strategies, and the huge impact on mobi...

View article
How JavaScript impacts how fast your page loads on a mobile device

How JavaScript impacts how fast your page loads on a mobile device

7y Andy Favell

How JavaScript impacts how fast your page loads on...

JavaScript is the second largest contributor to webpage weight, behind images, but once downloaded the browser then needs to run the script, which can...

View article
Optimizing images for mobile: right format, right size, right place, right device

Optimizing images for mobile: right format, right size, right place, right device

7y Andy Favell

Optimizing images for mobile: right format, right ...

As we have learned from the previous columns in this series, images are the major contributor to bloated, slow-loading mobile pages. Read More...

View article
How to fix your bloated mobile website: fewer, better, smaller images

How to fix your bloated mobile website: fewer, better, smaller images

7y Andy Favell

How to fix your bloated mobile website: fewer, bet...

Images are the main culprit for causing oversized web pages (average size 2.2MB) that can perform slowly on mobile devices. Read More...

View article
Average mobile webpage is now 2.2MB, 68% is images: let’s trim the fat

Average mobile webpage is now 2.2MB, 68% is images: let’s trim the fat

7y Andy Favell

Average mobile webpage is now 2.2MB, 68% is images...

The problem: the size of webpages sent to mobile phones has quadrupled in just five years. The main cause: images account for 67% of total page weight...

View article
Brushing up your mobile & digital skillset with online learning (aka the MOOC)

Brushing up your mobile & digital skillset with online learning (aka the MOOC)

7y Andy Favell

Brushing up your mobile & digital skillset wit...

The beauty of the MOOC (massive open online courses) is threefold: there are thousands of courses, a good proportion of them are mobile or mobile-rela...

View article
Mobile skills: tips on recruiting the best talent and training the existing team

Mobile skills: tips on recruiting the best talent and training the existing team

7y Andy Favell

Mobile skills: tips on recruiting the best talent ...

Building a talented team is critical to business success in a mobile-first world, but recruiting staff with the exactly the right skillset, at the rig...

View article
How does a country inspire an innovation culture among its younger generations?

How does a country inspire an innovation culture among its younger generations?

7y Andy Favell

How does a country inspire an innovation culture a...

The fact that innovation drives economic growth is indisputable, but how do countries engender a culture of innovation and entrepreneurship among youn...

View article
Why brands should care about brand safety in mobile advertising

Why brands should care about brand safety in mobile advertising

7y Andy Favell

Why brands should care about brand safety in mobil...

Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story;...

View article
Mobile ad viewability: what is it and does it matter?

Mobile ad viewability: what is it and does it matter?

7y Andy Favell

Mobile ad viewability: what is it and does it matt...

Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person. Read More...

View article
How agencies and advertisers can spot and combat mobile ad fraud

How agencies and advertisers can spot and combat mobile ad fraud

7y Andy Favell

How agencies and advertisers can spot and combat m...

Ten steps to help advertisers, agencies, ad platforms and publishers get on top of mobile ad fraud, with tips from the experts and guidelines to follo...

View article
Mobile advertising accounts for nearly half of digital spend, but it comes at a price: ad fraud

Mobile advertising accounts for nearly half of digital spend, but it comes at a price: ad fraud

7y Andy Favell

Mobile advertising accounts for nearly half of dig...

US Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen...

View article
Google Home Services ads come to mobile search (then disappear again)

Google Home Services ads come to mobile search (then disappear again)

7y Andy Favell

Google Home Services ads come to mobile search (th...

A trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS beta program out to the mobile platfo...

View article
The future of mobile local search part three: tradesmen, home services, verification and guarantees

The future of mobile local search part three: tradesmen, home services, verification and guarantees

7y Andy Favell

The future of mobile local search part three: trad...

The third part of our of mobile local search series examines searches for tradesmen (paid and unpaid results) and the various trials and betas Google ...

View article
Where is Google heading with mobile local search?

Where is Google heading with mobile local search?

7y Andy Favell

Where is Google heading with mobile local search?

For better or worse, Google My Business (GMB) and Knowledge Graph (KG) are transforming mobile local search. It pays to watch the areas of innovation,...

View article
Is Google killing mobile organic search?

Is Google killing mobile organic search?

7y Andy Favell

Is Google killing mobile organic search?

Click-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed fu...

View article
Accessibility: which Paralympics sites passed the test?

Accessibility: which Paralympics sites passed the test?

7y Andy Favell

Accessibility: which Paralympics sites passed the ...

More than one billion people (nearly one-seventh of the population) worldwide live with some form of disability, according to the WHO/World Bank World...

View article
Do the world’s top restaurant websites have the mobile ingredients right?

Do the world’s top restaurant websites have the mobile ingredients right?

8y Andy Favell

Do the world’s top restaurant websites have the mo...

All restauranteurs have plenty to learn from a gastronomic tour of top chef’s mobile sites. Read More...

View article
How mobile is transforming the restaurant order and delivery business

How mobile is transforming the restaurant order and delivery business

8y Andy Favell

How mobile is transforming the restaurant order an...

A tale of two approaches: 1. let customers choose between mobile web and app; 2. block the mobile web service, to force app downloads. Read More...

View article
Which is the king of mobile: China or US? Where is the biggest opportunity?

Which is the king of mobile: China or US? Where is the biggest opportunity?

8y Andy Favell

Which is the king of mobile: China or US? Where is...

We put China and United States head to head on smartphone sales and smartphone penetration; 4G subscribers; 4G coverage and speed; mobile internet use...

View article
Why do big US companies take mobile less seriously than Chinese companies?

Why do big US companies take mobile less seriously than Chinese companies?

8y Andy Favell

Why do big US companies take mobile less seriously...

All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US...

View article
1 2 3