Best practices to ensure your video starts and plays well on mobile

Mobile Best practices to ensure your video starts and plays well on mobile

4y Andy Favell

Best practices to ensure your video starts and pla...

A comprehensive guide on how to detect, avoid, and remedy issues with mobile video. 19 tips compiled with input from expert sources and additional res...

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Inside CNN Digital’s $20 million bid for global domination in mobile and video news

Media Inside CNN Digital’s $20 million bid for global domination in mobile and video news

6y Andy Favell

Inside CNN Digital’s $20 million bid for global do...

CNN Digital’s Alex Wellen briefs ClickZ on the company’s direction on mobile, video and distributed content. Read More...

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How Desigual is adapting to its mobile first customers with A/B testing, web and email

Ecommerce How Desigual is adapting to its mobile first customers with A/B testing, web and email

6y Andy Favell

How Desigual is adapting to its mobile first custo...

In the past 18 months, Desigual, the flamboyant and colorful Spanish fashion/retail brand, has seen mobile become the dominant platform for both web t...

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Sears: The Holy Grail is marrying data, mobile, marketing and merchandising

Analytics Sears: The Holy Grail is marrying data, mobile, marketing and merchandising

6y Andy Favell

Sears: The Holy Grail is marrying data, mobile, ma...

“You cannot succeed in analytics and marketing unless they are central to business operations and are helping business answer the questions that will ...

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How video storytelling and mobile have transformed Shell’s corporate marketing

Mobile How video storytelling and mobile have transformed Shell’s corporate marketing

6y Andy Favell

How video storytelling and mobile have transformed...

Shell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to ...

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Lufthansa on virtual reality and turning an airplane into a FlyingLab

AR & VR Lufthansa on virtual reality and turning an airplane into a FlyingLab

6y Andy Favell

Lufthansa on virtual reality and turning an airpla...

Dr. Torsten Wingenter, Head of Digital Innovations at Lufthansa, talks us through using VR and 360° video in-flight and to sell upgrades, and the airl...

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Why mobile video is massive and other lessons from Mobile World Congress 2017

Conference Coverage Why mobile video is massive and other lessons from Mobile World Congress 2017

6y Andy Favell

Why mobile video is massive and other lessons from...

The companies converging on the lucrative mobile video market. Plus top tips, examples, the need for new brand strategies, and the huge impact on mobi...

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How JavaScript impacts how fast your page loads on a mobile device

Disruptive MarTech How JavaScript impacts how fast your page loads on a mobile device

6y Andy Favell

How JavaScript impacts how fast your page loads on...

JavaScript is the second largest contributor to webpage weight, behind images, but once downloaded the browser then needs to run the script, which can...

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Optimizing images for mobile: right format, right size, right place, right device

Ecommerce Optimizing images for mobile: right format, right size, right place, right device

6y Andy Favell

Optimizing images for mobile: right format, right ...

As we have learned from the previous columns in this series, images are the major contributor to bloated, slow-loading mobile pages. Read More...

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How to fix your bloated mobile website: fewer, better, smaller images

Ecommerce How to fix your bloated mobile website: fewer, better, smaller images

6y Andy Favell

How to fix your bloated mobile website: fewer, bet...

Images are the main culprit for causing oversized web pages (average size 2.2MB) that can perform slowly on mobile devices. Read More...

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Average mobile webpage is now 2.2MB, 68% is images: let’s trim the fat

Mobile Average mobile webpage is now 2.2MB, 68% is images: let’s trim the fat

6y Andy Favell

Average mobile webpage is now 2.2MB, 68% is images...

The problem: the size of webpages sent to mobile phones has quadrupled in just five years. The main cause: images account for 67% of total page weight...

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Brushing up your mobile & digital skillset with online learning (aka the MOOC)

Mobile Brushing up your mobile & digital skillset with online learning (aka the MOOC)

6y Andy Favell

Brushing up your mobile & digital skillset wit...

The beauty of the MOOC (massive open online courses) is threefold: there are thousands of courses, a good proportion of them are mobile or mobile-rela...

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Mobile skills: tips on recruiting the best talent and training the existing team

Mobile Mobile skills: tips on recruiting the best talent and training the existing team

6y Andy Favell

Mobile skills: tips on recruiting the best talent ...

Building a talented team is critical to business success in a mobile-first world, but recruiting staff with the exactly the right skillset, at the rig...

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How does a country inspire an innovation culture among its younger generations?

Media How does a country inspire an innovation culture among its younger generations?

6y Andy Favell

How does a country inspire an innovation culture a...

The fact that innovation drives economic growth is indisputable, but how do countries engender a culture of innovation and entrepreneurship among youn...

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Why brands should care about brand safety in mobile advertising

Display Advertising Why brands should care about brand safety in mobile advertising

6y Andy Favell

Why brands should care about brand safety in mobil...

Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story;...

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Mobile ad viewability: what is it and does it matter?

Display Advertising Mobile ad viewability: what is it and does it matter?

6y Andy Favell

Mobile ad viewability: what is it and does it matt...

Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person. Read More...

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How agencies and advertisers can spot and combat mobile ad fraud

Mobile How agencies and advertisers can spot and combat mobile ad fraud

6y Andy Favell

How agencies and advertisers can spot and combat m...

Ten steps to help advertisers, agencies, ad platforms and publishers get on top of mobile ad fraud, with tips from the experts and guidelines to follo...

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Mobile advertising accounts for nearly half of digital spend, but it comes at a price: ad fraud

Display Advertising Mobile advertising accounts for nearly half of digital spend, but it comes at a price: ad fraud

6y Andy Favell

Mobile advertising accounts for nearly half of dig...

US Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen...

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Google Home Services ads come to mobile search (then disappear again)

Paid Search Google Home Services ads come to mobile search (then disappear again)

6y Andy Favell

Google Home Services ads come to mobile search (th...

A trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS beta program out to the mobile platfo...

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The future of mobile local search part three: tradesmen, home services, verification and guarantees

Mobile The future of mobile local search part three: tradesmen, home services, verification and guarantees

6y Andy Favell

The future of mobile local search part three: trad...

The third part of our of mobile local search series examines searches for tradesmen (paid and unpaid results) and the various trials and betas Google ...

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Where is Google heading with mobile local search?

Mobile Where is Google heading with mobile local search?

6y Andy Favell

Where is Google heading with mobile local search?

For better or worse, Google My Business (GMB) and Knowledge Graph (KG) are transforming mobile local search. It pays to watch the areas of innovation,...

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Is Google killing mobile organic search?

Mobile Is Google killing mobile organic search?

6y Andy Favell

Is Google killing mobile organic search?

Click-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed fu...

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Accessibility: which Paralympics sites passed the test?

Mobile Accessibility: which Paralympics sites passed the test?

6y Andy Favell

Accessibility: which Paralympics sites passed the ...

More than one billion people (nearly one-seventh of the population) worldwide live with some form of disability, according to the WHO/World Bank World...

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Do the world’s top restaurant websites have the mobile ingredients right?

Acquisition Do the world’s top restaurant websites have the mobile ingredients right?

6y Andy Favell

Do the world’s top restaurant websites have the mo...

All restauranteurs have plenty to learn from a gastronomic tour of top chef’s mobile sites. Read More...

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How mobile is transforming the restaurant order and delivery business

Ecommerce How mobile is transforming the restaurant order and delivery business

6y Andy Favell

How mobile is transforming the restaurant order an...

A tale of two approaches: 1. let customers choose between mobile web and app; 2. block the mobile web service, to force app downloads. Read More...

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Which is the king of mobile: China or US? Where is the biggest opportunity?

Asia Which is the king of mobile: China or US? Where is the biggest opportunity?

6y Andy Favell

Which is the king of mobile: China or US? Where is...

We put China and United States head to head on smartphone sales and smartphone penetration; 4G subscribers; 4G coverage and speed; mobile internet use...

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Why do big US companies take mobile less seriously than Chinese companies?

Asia Why do big US companies take mobile less seriously than Chinese companies?

6y Andy Favell

Why do big US companies take mobile less seriously...

All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US...

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