Mobile menu UI: bold buttons and intuitive types of navigation

Mobile menu UI: bold buttons and intuitive types of navigation

8y Andy Favell

Mobile menu UI: bold buttons and intuitive types o...

The art of creating menus that make users tap them open and intuitively know how to use when they do. Read More...

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Should the hamburger icon be on your mobile menu?

Should the hamburger icon be on your mobile menu?

8y Andy Favell

Should the hamburger icon be on your mobile menu?

It’s not the hamburger that’s the problem, it’s what designers do with it that counts. Read More...

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M-commerce: has the mobile web finally won?

M-commerce: has the mobile web finally won?

8y Andy Favell

M-commerce: has the mobile web finally won?

More smartphone users make purchases using a mobile browser than a mobile app, according to studies by ComScore and Forrester. Read More...

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How to use images to bring real world credibility to your digital presence

How to use images to bring real world credibility to your digital presence

8y Andy Favell

How to use images to bring real world credibility ...

Making your heritage, independence and expertise shine online is essential. The right image will deliver, but make sure it doesn’t impact performance ...

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When will responsive websites respond to user context?

When will responsive websites respond to user context?

8y Andy Favell

When will responsive websites respond to user cont...

Think about how ads are targeted, on the fly, by location, time, user profile, intent etc. – your web content needs some of that… badly. Read More...

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Why and how to comprehensively test the mobile usability of your site

Why and how to comprehensively test the mobile usability of your site

8y Andy Favell

Why and how to comprehensively test the mobile usa...

Testing with Google’s mobile-friendly and page-speed tests is a good, but if you really want competitive edge on the mobile web this is just the start...

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The three Us of mobile design: UX v usability v UI

The three Us of mobile design: UX v usability v UI

8y Andy Favell

The three Us of mobile design: UX v usability v UI

What’s the difference between mobile user experience (UX), usability and user interface (UI)? Read More...

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Mobile design and the art of doing one thing well

Mobile design and the art of doing one thing well

8y Andy Favell

Mobile design and the art of doing one thing well

How to stay lean, mean and fit for purpose with minimum viable product (MVP) and working backwards. Read More...

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The essential role of wireframes and flow diagrams in mobile design

The essential role of wireframes and flow diagrams in mobile design

8y Andy Favell

The essential role of wireframes and flow diagrams...

Wireframes and flow diagrams help everyone, including stakeholders and project teams, visualize what the website (or app) will look and feel like on a...

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Understanding the mobile customer journey and user journey; use cases and user stories

Understanding the mobile customer journey and user journey; use cases and user stories

8y Andy Favell

Understanding the mobile customer journey and user...

This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile c...

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Getting to grips with mobile design methods and lingo: empathy maps and storyboards

Getting to grips with mobile design methods and lingo: empathy maps and storyboards

8y Andy Favell

Getting to grips with mobile design methods and li...

Empathy maps help project teams get into the head… or shoes of their target customer to understand how they are feeling about matters crucial to your ...

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The key ingredients of mobile design and UX methodology

The key ingredients of mobile design and UX methodology

8y Andy Favell

The key ingredients of mobile design and UX method...

Mobile projects can live or die on design. This column looks at the importance of design methodology, with a blow-by-blow account of the digital desig...

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Shop Direct: how mobile transformed an 80 year-old catalogue retailer

Shop Direct: how mobile transformed an 80 year-old catalogue retailer

8y Andy Favell

Shop Direct: how mobile transformed an 80 year-old...

In four years Shop Direct has gone from selling the majority of its products via twice yearly catalogue to an entirely digital operation that sell the...

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Why user testing should be at the forefront of mobile development

Why user testing should be at the forefront of mobile development

8y Andy Favell

Why user testing should be at the forefront of mob...

This article explains the why, when, what, how, where, and who of user testing for mobile friendly websites or apps. The sooner you find out your what...

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Enterprise mobile apps: best practice tips and common mistakes to avoid

Enterprise mobile apps: best practice tips and common mistakes to avoid

8y Andy Favell

Enterprise mobile apps: best practice tips and com...

Analysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business...

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Why mobile is critical to Coca-Cola: talking QR codes and SmartLabels with Coca-Cola’s Tom Daly

Why mobile is critical to Coca-Cola: talking QR codes and SmartLabels with Coca-Cola’s Tom Daly

8y Andy Favell

Why mobile is critical to Coca-Cola: talking QR co...

“My job is pretty simple: I have to make sure that if consumers have a mobile phone in one hand, then I need to put a coke in the other.” Tom Daly is ...

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Everything you need to know about building apps for connected cars

Everything you need to know about building apps for connected cars

8y Andy Favell

Everything you need to know about building apps fo...

The infotainment systems in modern vehicles not only sync with the driver’s smartphone for hands-free calls, but also allow use of apps installed on t...

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Ignore the futurist hype, connected cars offer valuable opportunities for marketing your brand today

Ignore the futurist hype, connected cars offer valuable opportunities for marketing your brand today

8y Andy Favell

Ignore the futurist hype, connected cars offer val...

Get in a modern car, perform a voice search on the car’s infotainment system or via a synced smartphone app, does your brand come up in the search res...

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Digital transformation: what it is and why it was the unofficial theme at MWC

Digital transformation: what it is and why it was the unofficial theme at MWC

8y Andy Favell

Digital transformation: what it is and why it was ...

The main takeaway theme from last week’s Mobile World Congress in Barcelona, wasn’t tech, virtual reality (VR) or internet of things:  it was pe...

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Bank of America's Lou Paskalis on mobile: think marketing not advertising

Bank of America's Lou Paskalis on mobile: think marketing not advertising

8y Andy Favell

Bank of America's Lou Paskalis on mobile: think ma...

“The old-world rules of reach, frequency and scale don’t work anymore. The new world is about engagement, value exchange and utility-based marketing.”...

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The pros, cons and politics of hybrid mobile apps

The pros, cons and politics of hybrid mobile apps

8y Andy Favell

The pros, cons and politics of hybrid mobile apps

 A hybrid mobile app is an application that has been built with web technologies – HTML5, CSS3 and JavaScript – and then “wrapped” with native code fo...

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How to market your mobile site or app without spending a fortune on ads

How to market your mobile site or app without spending a fortune on ads

8y Andy Favell

How to market your mobile site or app without spen...

Making the most of what you’ve got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile site design to make the mos...

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Formulating a credible go-to market strategy for your mobile site or app

Formulating a credible go-to market strategy for your mobile site or app

8y Andy Favell

Formulating a credible go-to market strategy for y...

Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. Read More...

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Show me the money: proving your mobile site or app will deliver ROI

Show me the money: proving your mobile site or app will deliver ROI

8y Andy Favell

Show me the money: proving your mobile site or app...

No mobile project should get the green light until there has been a thorough economic feasibility assessment to evaluate if the potential benefits wil...

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How to assess the feasibility of your mobile project

How to assess the feasibility of your mobile project

8y Andy Favell

How to assess the feasibility of your mobile proje...

A mobile web or app project requires a comprehensive evaluation of its technical requirements; the implementation plans and roadmap; company and custo...

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How to test the viability of your mobile-friendly website or app project

How to test the viability of your mobile-friendly website or app project

8y Andy Favell

How to test the viability of your mobile-friendly ...

To avoid failure of your mobile project – whether that is a mobile-friendly site, web app or native app – it is imperative to properly evaluate whethe...

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Web apps: bringing the advantages of native apps to a web browser

Web apps: bringing the advantages of native apps to a web browser

8y Andy Favell

Web apps: bringing the advantages of native apps t...

Native apps have always enjoyed a bit of head start in terms of user experience and functionality over mobile web, but that gap is rapidly narrowing t...

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