Why programmatic video is the next big thing in APAC (and what brands should do about it)

Asia Why programmatic video is the next big thing in APAC (and what brands should do about it)

5y Andy Radovic

Why programmatic video is the next big thing in AP...

Programmatic is yet to fully mature in Asia, but it has seen significant advancements over the past few years, and advertisers need to be ready. Read ...

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Three digital predictions for APAC and why they matter

Asia Three digital predictions for APAC and why they matter

5y Andy Radovic

Three digital predictions for APAC and why they ma...

Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016. Read More...

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The Future of India Is E-Commerce

Asia The Future of India Is E-Commerce

6y Andy Radovic

The Future of India Is E-Commerce

Less than a quarter of India's population has access to the Internet today, but the country's future in e-commerce appears promising. Read More...

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The Asian Invasion: Creating New Standards

Asia The Asian Invasion: Creating New Standards

6y Andy Radovic

The Asian Invasion: Creating New Standards

It's game on as big Asian brands pursue their globalization strategies. Read More...

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The Sharing Economy Lays Its Foundation in Asia

Asia The Sharing Economy Lays Its Foundation in Asia

6y Andy Radovic

The Sharing Economy Lays Its Foundation in Asia

Apps are big sellers in APAC, reflecting the region's ability to embrace the sharing economy, with car-pooling the latest trend. Read More...

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The 'Fight of the Century' and Social Media in the Philippines

Asia The 'Fight of the Century' and Social Media in the Philippines

6y Andy Radovic

The 'Fight of the Century' and Social Media in the...

Manny Pacquiao may have lost his fight to American Floyd Mayweather, but his home country, the Philippines, is a big winner when it comes to social me...

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Japanese Whisky and a Digital Market That’s Heating Up

Asia Japanese Whisky and a Digital Market That’s Heating Up

6y Andy Radovic

Japanese Whisky and a Digital Market That’s Heatin...

A 3-D ice cube sculpting campaign for Japan's whisky lovers reflects an increasingly creative digital mindset across the region. Read More...

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The Continued Move Toward Marketing Automation

Asia The Continued Move Toward Marketing Automation

6y Andy Radovic

The Continued Move Toward Marketing Automation

Recent acquisitions by Marin, MediaMath, and Kenshoo are a sign of more to come as competition heats up in the marketing automation sector. Read More...

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Twitter’s Foray Into Video and the Visual Web

Asia Twitter’s Foray Into Video and the Visual Web

6y Andy Radovic

Twitter’s Foray Into Video and the Visual Web

As Twitter moves into video, following Facebook, Instagram, and Pinterest, here is what it means for marketers. Read More...

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Is 2015 Going to Be the Year of the Robot?

Asia Is 2015 Going to Be the Year of the Robot?

7y Andy Radovic

Is 2015 Going to Be the Year of the Robot?

The advent of robotic technology in Asia further showcases how programmatic may be taking over the digital marketing ecosystem. Will 2015 be the year ...

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Alibaba Proves Itself on Singles Day, Again

Asia Alibaba Proves Itself on Singles Day, Again

7y Andy Radovic

Alibaba Proves Itself on Singles Day, Again

Alibaba netted $9.3 billion on this year's Singles Day on November 11, and mobile was a key point of sale. Read More...

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Japan’s Line Gets Ready for Its Next Act: Becoming a Global Tech Player

Asia Japan’s Line Gets Ready for Its Next Act: Becoming a Global Tech Player

7y Andy Radovic

Japan’s Line Gets Ready for Its Next Act: Becoming...

It is the world's third largest app, and yet few have heard of Japan's Line outside of Asia. Read More...

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E-Commerce in China: Alibaba Is Just the Beginning

Asia E-Commerce in China: Alibaba Is Just the Beginning

7y Andy Radovic

E-Commerce in China: Alibaba Is Just the Beginning

Alibaba has attracted global attention with its recent IPO, but it scratches the surface when it comes to other innovative e-commerce platforms coming...

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Mobile Commerce in Asia Continues to Zig as the World Zags

Asia Mobile Commerce in Asia Continues to Zig as the World Zags

7y Andy Radovic

Mobile Commerce in Asia Continues to Zig as the Wo...

The Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Read More...

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Digital in Asia: Changing Consumers Lives in Health Care

Asia Digital in Asia: Changing Consumers Lives in Health Care

7y Andy Radovic

Digital in Asia: Changing Consumers Lives in Healt...

The health care industry in Asia is being greatly impacted by the digital revolution, particularly due to growth in mobile, search, e-commerce, and we...

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Exploring the New Frontier of Digital in-Store Retail

Asia Exploring the New Frontier of Digital in-Store Retail

7y Andy Radovic

Exploring the New Frontier of Digital in-Store Ret...

The intersection of digital and retail is creating several new trends both globally and in Asia. Here's a look at some of these emerging trends. Read ...

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Show, Don’t Tell: The Rise of Visual-Based Content

Asia Show, Don’t Tell: The Rise of Visual-Based Content

7y Andy Radovic

Show, Don’t Tell: The Rise of Visual-Based Content

As behavior has clearly shifted the way of the visual, it is the perfect opportunity and time for brands to start communicating back in the same way. ...

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Asia’s 8 Digital Truths of 2014

Asia Asia’s 8 Digital Truths of 2014

7y Andy Radovic

Asia’s 8 Digital Truths of 2014

Highlighted here are eight core digital trends that will help define the rest of 2014 for us in Asia. Read More...

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5 Talent Trends in Digital Right Now

Asia 5 Talent Trends in Digital Right Now

8y Andy Radovic

5 Talent Trends in Digital Right Now

Hiring is not easy in our industry, particularly in Asia. Here's my attempt to understand what the challenges are. Read More...

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Mobile Trends in China and Opportunities for Brands

Asia Mobile Trends in China and Opportunities for Brands

8y Andy Radovic

Mobile Trends in China and Opportunities for Brand...

Let's take a look at some recent stats first. Read More...

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Going From Big Data to Beautiful Data

Analytics Going From Big Data to Beautiful Data

8y Andy Radovic

Going From Big Data to Beautiful Data

There is an unsatiated need to make data easy to use, easy to understand, and simply fun to interact with. Read More...

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Perception Is Reality in Japan

Asia Perception Is Reality in Japan

8y Andy Radovic

Perception Is Reality in Japan

Consider these three recent clever uses of augmented reality that are starting to make waves in the country. Read More...

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Content Marketing for Brands: Q&A With Ginzametrics

Analytics Content Marketing for Brands: Q&A With Ginzametrics

8y Andy Radovic

Content Marketing for Brands: Q&A With Ginzame...

Ginzametrics' CEO explains the differences in how content marketing plays out between Asia and the U.S. Read More...

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Does Your Brand Have a Content Marketing Strategy?

Asia Does Your Brand Have a Content Marketing Strategy?

8y Andy Radovic

Does Your Brand Have a Content Marketing Strategy?

An interview with Ray Grieselhuber, Ginzametrics CEO on why it's important for brands to adopt content marketing as a core channel to drive qualified ...

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Don't Forget About Korea!

Asia Don't Forget About Korea!

8y Andy Radovic

Don't Forget About Korea!

From a digital perspective, Korea has seen tremendous growth across some key channels online. Let's take a look at some of this growth. Read More...

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Japan Scores High Marks in 2012 Digi Wrap-Up

Asia Japan Scores High Marks in 2012 Digi Wrap-Up

9y Andy Radovic

Japan Scores High Marks in 2012 Digi Wrap-Up

Digital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers. Read More...

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The Video Opportunity in Japan

Asia The Video Opportunity in Japan

9y Andy Radovic

The Video Opportunity in Japan

Client interest in video is high and will only continue as budgets shift more into digital. Read More...

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