Programmatic is yet to fully mature in Asia, but it has seen significant advancements over the past few years, and advertisers need to be ready.
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Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016.
Less than a quarter of India's population has access to the Internet today, but the country's future in e-commerce appears promising.
It's game on as big Asian brands pursue their globalization strategies.
Apps are big sellers in APAC, reflecting the region's ability to embrace the sharing economy, with car-pooling the latest trend.