How brands can make the most of Instagram's new algorithm

Social Media How brands can make the most of Instagram's new algorithm

5y Angie Pascale

How brands can make the most of Instagram's new al...

Will Instagram’s new algorithm mean the death of organic reach for your brand? Not necessarily. Here’s how you use the update to your advantage. Read ...

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How to use social at each stage of the customer journey

Social How to use social at each stage of the customer journey

5y Angie Pascale

How to use social at each stage of the customer jo...

Social media is an integral channel throughout the entire customer journey. However, each stage requires a different approach and messaging to effecti...

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How you can use social to reach consumers at micro moments

Marketing How you can use social to reach consumers at micro moments

5y Angie Pascale

How you can use social to reach consumers at micro...

Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Read More...

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How Facebook is focusing on SMBs in 2016

Social How Facebook is focusing on SMBs in 2016

5y Angie Pascale

How Facebook is focusing on SMBs in 2016

Part of Facebook's strategy for increasing ad revenue includes updating and adding certain features that are especially appealing to small and medium-...

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Five killer content tools

Social Media Five killer content tools

5y Angie Pascale

Five killer content tools

Evaluating what content on your site is performing best will help you understand what to share on social media. Use these five tools to analyze your c...

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5 ways to use Google Analytics to find social media topics

Social 5 ways to use Google Analytics to find social media topics

5y Angie Pascale

5 ways to use Google Analytics to find social medi...

Here's how you can use Google Analytics to come up with interesting and relevant discussion topics that will resonate with your target audience on soc...

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Facebook Lead Ads opens up to all advertisers

Social Facebook Lead Ads opens up to all advertisers

6y Angie Pascale

Facebook Lead Ads opens up to all advertisers

Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relatio...

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How Customers Perceive Your Social Media Challenges

Social How Customers Perceive Your Social Media Challenges

6y Angie Pascale

How Customers Perceive Your Social Media Challenge...

These four solutions counter common challenges - lack of resources, engagement and revenue, and siloed channel strategies - that arise while cultivati...

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8 Social Media Tips to Prep for 2015 Holiday Shopping Season

Social 8 Social Media Tips to Prep for 2015 Holiday Shopping Season

6y Angie Pascale

8 Social Media Tips to Prep for 2015 Holiday Shopp...

Marketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, a...

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4 Social Media Buzzwords You Should Not Stop Using

Social 4 Social Media Buzzwords You Should Not Stop Using

6y Angie Pascale

4 Social Media Buzzwords You Should Not Stop Using

All digital marketers should keep the following four social media terms in their vocabulary. Read More...

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Are You Adhering to the FTC's New Social Media Guidelines?

Social Are You Adhering to the FTC's New Social Media Guidelines?

6y Angie Pascale

Are You Adhering to the FTC's New Social Media Gui...

The FTC recently updated its social media guidelines again, which means that marketers should pay very close attention to the words used in any contes...

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4 Reasons to Use Humor in Your Social Media Content

Social 4 Reasons to Use Humor in Your Social Media Content

6y Angie Pascale

4 Reasons to Use Humor in Your Social Media Conten...

Brands that post funny stuff on social media are seen as more memorable, while also gaining insights and emotional responses from the audience. Read M...

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7 Ways to Increase Engagement With Facebook Image Posts

Social 7 Ways to Increase Engagement With Facebook Image Posts

6y Angie Pascale

7 Ways to Increase Engagement With Facebook Image ...

It's widely known that images can increase engagement on social platforms, but these seven tips can help you boost your connections with consumers eve...

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9 Things to Consider Before Starting a Blog

Marketing 9 Things to Consider Before Starting a Blog

6y Angie Pascale

9 Things to Consider Before Starting a Blog

These nine tips can help you revamp your brand's blog or start one from scratch. Read More...

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6 Social Media Tips for Highly Regulated Verticals

Social 6 Social Media Tips for Highly Regulated Verticals

6y Angie Pascale

6 Social Media Tips for Highly Regulated Verticals

Even businesses in tightly regulated industries can reap the benefits of social media campaigns, and these six tips can help. Read More...

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How to Speak With Customers on Social When You Aren’t the Target Audience

Social How to Speak With Customers on Social When You Aren’t the Target Audience

6y Angie Pascale

How to Speak With Customers on Social When You Are...

In order to connect with consumers, you must use language they relate to and can understand. How can you do that if you're not in their same demograph...

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Rethinking Social Media Success

Social Rethinking Social Media Success

6y Angie Pascale

Rethinking Social Media Success

As we head into the new year, we as marketers need to rethink the role that social media can and should play in our work. Read More...

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5 Ways to Make Your Online Store More Social

Marketing 5 Ways to Make Your Online Store More Social

6y Angie Pascale

5 Ways to Make Your Online Store More Social

As the social commerce sector continues to grow, make sure you're working these tips into your online retail strategy to stay competitive. Read More...

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7 Content Creation Tools for the Graphically Challenged

Marketing 7 Content Creation Tools for the Graphically Challenged

7y Angie Pascale

7 Content Creation Tools for the Graphically Chall...

These seven resources can help you make your content more visually appealing, something that has been proven to increase engagement. Read More...

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5 Ways to Improve Social Commerce

Social 5 Ways to Improve Social Commerce

7y Angie Pascale

5 Ways to Improve Social Commerce

These strategies can help you harness the power of social media to boost your sales, especially during the holiday season. Read More...

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How to Manage Facebook Pages as a Multi-Unit Brand

Local How to Manage Facebook Pages as a Multi-Unit Brand

7y Angie Pascale

How to Manage Facebook Pages as a Multi-Unit Brand

If you are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your glob...

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4 Steps for Localizing Your Social Media Approach

Local 4 Steps for Localizing Your Social Media Approach

7y Angie Pascale

4 Steps for Localizing Your Social Media Approach

Localizing the social media approach of a global brand can be tricky, but it's extremely important to a brand's success. Here are four tips for how to...

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Should You Still Care About Google Authorship?

Marketing Should You Still Care About Google Authorship?

7y Angie Pascale

Should You Still Care About Google Authorship?

While Google has removed author photos from search results, they are still putting an emphasis on identifying the authoritative, credible, and popular...

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Reaching People, Not Devices: How ID-Based Targeting Is Devouring Cookie-Based Targeting

Marketing Reaching People, Not Devices: How ID-Based Targeting Is Devouring Cookie-Based Targeting

7y Angie Pascale

Reaching People, Not Devices: How ID-Based Targeti...

Cookie targeting is about devices, while ID targeting is about people, providing better control for advertisers and allowing for realistic frequency c...

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What Foursquare’s Swarm App Means for Businesses

Marketing What Foursquare’s Swarm App Means for Businesses

7y Angie Pascale

What Foursquare’s Swarm App Means for Businesses

The unbundling of Foursquare's two functionalities has led to two separate apps - Foursquare and Swarm. What does this mean for marketers? Read More...

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7 Legitimate Ways That Social Media Impacts SEO

Marketing 7 Legitimate Ways That Social Media Impacts SEO

7y Angie Pascale

7 Legitimate Ways That Social Media Impacts SEO

To understand what is popular, relevant, and credible, the search engines are turning to social media. And so too must brands. Read More...

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Building Relationships, Not Links: Why Guest Blogging Will Never Die

Marketing Building Relationships, Not Links: Why Guest Blogging Will Never Die

7y Angie Pascale

Building Relationships, Not Links: Why Guest Blogg...

Guest blogging is not dead. Although it may have lost footing as an SEO tactic, as a means for increasing awareness and building thought leadership, i...

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