How do editors talk to advertisers and get their input on content without crossing the line and compromising integrity? Try Ann's approach: Do a little dance!
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Dr. Ann has a prescription for finding the right person to partner with to build your business. Do her match-making skills match her business skills? You'll find out... if you can decipher her writing.
Ann agrees with Susan Solomon as far as content goes: Do it yourself. Forget the syndicators, the wire services, the third-party content providers. Pablum, all of it. That's our approach at ClickZ with contributors in the trenches of the business and plenty of skin in the online game. But a flock of writers does not a web content site make. There's a second critical factor to publishing compelling copy: a kick-ass editor. Here's what to look for in a siteeditor.
Surprise, surprise. Ann took her two kids on a four-day Disney cruise to the Bahamas. The kids loved it... Ann survived. And was duly impressed by Disney's well-oiled marketing machine, executing on all cylinders-so much so that she wants to share with all of us who promote products or services online. We can learn a thing or two from the marketing sherpas leading sales for the Microsoft of the family entertainment zone. Ann gives you Mouse Mantras one through seven.
Last summer, ClickZ's Email Marketing column seemed a little ahead of the curve. Since then, it's become one of our most-read features and mirrors what's happening in the industry. Instead of speaking strictly about building relationships online, it will slice the discipline even thinner, addressing how to apply email marketing in a B2B environment, how to use rich media in email, and how to monetize email as a publishing model.