The newest 'Tower of Babel': digital video advertising

The newest 'Tower of Babel': digital video advertising

8y Anna Bager

The newest 'Tower of Babel': digital video adverti...

Why does it matter if we use words appropriately in terms of context and meaning? Who’s to say that an apple isn’t the same as a screwdriver or a ligh...

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How to use mobile as a bridge between digital and physical

How to use mobile as a bridge between digital and physical

8y Anna Bager

How to use mobile as a bridge between digital and ...

The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...

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Mobile Advertising and Its Original Medium

Mobile Advertising and Its Original Medium

9y Anna Bager

Mobile Advertising and Its Original Medium

The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertisin...

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Signs Point to a New 'New Normal' for TV Viewing

Signs Point to a New 'New Normal' for TV Viewing

9y Anna Bager

Signs Point to a New 'New Normal' for TV Viewing

With so many choices available, consumers are now able to chose when and where they watch their video programming. How can marketers react to this? Re...

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Users Want a Seamless and Convenient Web Experience

Users Want a Seamless and Convenient Web Experience

9y Anna Bager

Users Want a Seamless and Convenient Web Experienc...

What debate? Whether via app or mobile Web, mobile users want an easy and connected experience. Read More...

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The Last Mobile Holiday?

The Last Mobile Holiday?

9y Anna Bager

The Last Mobile Holiday?

In our increasingly mobile-focused world, it's becoming unnecessary to label a holiday "mobile," as going forward, all holidays will intrinsically be ...

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Are Beacons Going to Make the Holidays Brighter?

Are Beacons Going to Make the Holidays Brighter?

9y Anna Bager

Are Beacons Going to Make the Holidays Brighter?

The marketing world is buzzing about beacons. Will they improve the shopping experience this holiday season, or should we be worried about the privacy...

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The Old Adage Is True: It’s All About Location, Location, Location

The Old Adage Is True: It’s All About Location, Location, Location

10y Anna Bager

The Old Adage Is True: It’s All About Location, Lo...

When it comes to mobile, location is just as important as timing, but there's still a lot of work to be done until marketers have a firm grasp on loca...

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Live Entertainment Events Get Smart(phone)

Live Entertainment Events Get Smart(phone)

10y Anna Bager

Live Entertainment Events Get Smart(phone)

Mobile devices play a huge role in the live performance-going experience. So what does this mean for marketers of such events as concerts, plays, and ...

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Don’t Ruin Good Strategy With Bad Creative

Don’t Ruin Good Strategy With Bad Creative

10y Anna Bager

Don’t Ruin Good Strategy With Bad Creative

As much progress as marketers are making in mobile advertising in terms of cross-platform audience management, measurement, and delivery standards, th...

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A Call to Marketers: Help Us Make Mobile Work

A Call to Marketers: Help Us Make Mobile Work

10y Anna Bager

A Call to Marketers: Help Us Make Mobile Work

The Interactive Advertising Bureau has launched a new effort called "Make Mobile Work," calling on brand marketers to step up and embrace HTML5 as the...

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IAB Mobile Center's Multi-Screen Manifesto for 2014

IAB Mobile Center's Multi-Screen Manifesto for 2014

10y Anna Bager

IAB Mobile Center's Multi-Screen Manifesto for 201...

Some basic media infrastructure and even a definition for cross-screen marketing strategies need to be established. This is where the IAB Mobile Cente...

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Mobile Cookies Don’t Necessarily Crumble

Mobile Cookies Don’t Necessarily Crumble

10y Anna Bager

Mobile Cookies Don’t Necessarily Crumble

The cookie has always played a vital role in digital advertising - and this is one of the biggest differences between the world of the PC and the land...

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The Mobile Opportunity, From the Mouths of Marketers [Study]

The Mobile Opportunity, From the Mouths of Marketers [Study]

11y Anna Bager

The Mobile Opportunity, From the Mouths of Markete...

IAB and research firm Ovum share insights from the Marketer Perceptions of Mobile Advertising 2013 report. Read More...

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How to Benefit From the Mobile Shift in Local Search

How to Benefit From the Mobile Shift in Local Search

11y Anna Bager

How to Benefit From the Mobile Shift in Local Sear...

It is time to find out where consumers are searching for your business, especially on mobile, where they are more likely to complete a purchase. Read ...

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No Time to Waste: 6 Mobile Musts

No Time to Waste: 6 Mobile Musts

11y Anna Bager

No Time to Waste: 6 Mobile Musts

All indicators are up for mobile. Signs are pointing to mobile making a meteoric rise in the digital landscape. Read More...

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Is 2013 the Year of Mobile Video?

Is 2013 the Year of Mobile Video?

11y Anna Bager

Is 2013 the Year of Mobile Video?

The three mistaken ideas about mobile video and what they mean for the future of the mobile industry. Read More...

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Merry Mobile Shopping

Merry Mobile Shopping

11y Anna Bager

Merry Mobile Shopping

Now the palm of your hand might also be the best place to turn if you're looking for a good deal. Read More...

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Moms Get Smart About Smartphones for Back-to-School

Moms Get Smart About Smartphones for Back-to-School

12y Anna Bager

Moms Get Smart About Smartphones for Back-to-Schoo...

But will marketers make the grade? Read More...

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Mobile Gaming: How to Be Where Everyone Already Is

Mobile Gaming: How to Be Where Everyone Already Is

12y Anna Bager

Mobile Gaming: How to Be Where Everyone Already Is

How to strategize an effective buy and design a campaign that successfully engages users in mobile gaming. Read More...

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Driving Mobile to Scale

Driving Mobile to Scale

12y Anna Bager

Driving Mobile to Scale

Mobile Rising Stars contest aims to give mobile advertising a seat at the "big boys'" table soon. Read More...

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