Why does it matter if we use words appropriately in terms of context and meaning? Who’s to say that an apple isn’t the same as a screwdriver or a ligh...
View articleThe evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...
View articleThe evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertisin...
View articleWith so many choices available, consumers are now able to chose when and where they watch their video programming. How can marketers react to this? Re...
View articleWhat debate? Whether via app or mobile Web, mobile users want an easy and connected experience. Read More...
View articleIn our increasingly mobile-focused world, it's becoming unnecessary to label a holiday "mobile," as going forward, all holidays will intrinsically be ...
View articleThe marketing world is buzzing about beacons. Will they improve the shopping experience this holiday season, or should we be worried about the privacy...
View articleWhen it comes to mobile, location is just as important as timing, but there's still a lot of work to be done until marketers have a firm grasp on loca...
View articleMobile devices play a huge role in the live performance-going experience. So what does this mean for marketers of such events as concerts, plays, and ...
View articleAs much progress as marketers are making in mobile advertising in terms of cross-platform audience management, measurement, and delivery standards, th...
View articleThe Interactive Advertising Bureau has launched a new effort called "Make Mobile Work," calling on brand marketers to step up and embrace HTML5 as the...
View articleSome basic media infrastructure and even a definition for cross-screen marketing strategies need to be established. This is where the IAB Mobile Cente...
View articleThe cookie has always played a vital role in digital advertising - and this is one of the biggest differences between the world of the PC and the land...
View articleIAB and research firm Ovum share insights from the Marketer Perceptions of Mobile Advertising 2013 report. Read More...
View articleIt is time to find out where consumers are searching for your business, especially on mobile, where they are more likely to complete a purchase. Read ...
View articleAll indicators are up for mobile. Signs are pointing to mobile making a meteoric rise in the digital landscape. Read More...
View articleThe three mistaken ideas about mobile video and what they mean for the future of the mobile industry. Read More...
View articleNow the palm of your hand might also be the best place to turn if you're looking for a good deal. Read More...
View articleBut will marketers make the grade? Read More...
View articleHow to strategize an effective buy and design a campaign that successfully engages users in mobile gaming. Read More...
View articleMobile Rising Stars contest aims to give mobile advertising a seat at the "big boys'" table soon. Read More...
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