Super Bowl Ads 2012: Winners and Losers

Super Bowl Ads 2012: Winners and Losers

11y Anna Maria Virzi

Super Bowl Ads 2012: Winners and Losers

Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Read More...

View article
Brooks Brothers Plays It Cool in Social Marketing

Brooks Brothers Plays It Cool in Social Marketing

12y Anna Maria Virzi

Brooks Brothers Plays It Cool in Social Marketing

Retailer emphasizes personalized experiences instead of likes and tweets - for now. Read More...

View article
Constant Contact Acquires Digital Storefront for $65M

Constant Contact Acquires Digital Storefront for $65M

12y Anna Maria Virzi

Constant Contact Acquires Digital Storefront for $...

Email services provider pushes into e-commerce, social for small businesses. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
'Social Business by Design': A Road Map

'Social Business by Design': A Road Map

12y Anna Maria Virzi

'Social Business by Design': A Road Map

Dachis Group consultants share options on the path to social business nirvana. Read More...

View article
Do's and Don'ts of Content Theft

Do's and Don'ts of Content Theft

12y Anna Maria Virzi

Do's and Don'ts of Content Theft

A cautionary tale for publishers, content marketers, and others under pressure to produce content. Read More...

View article
Facebook Shows Fast Growth in Brand Value

Facebook Shows Fast Growth in Brand Value

12y Anna Maria Virzi

Facebook Shows Fast Growth in Brand Value

Millward Brown's BrandZ finds other social platforms are "social climbers" too. Read More...

View article
Pinterest Could Expand Into Asia Pacific

Pinterest Could Expand Into Asia Pacific

12y Anna Maria Virzi

Pinterest Could Expand Into Asia Pacific

Japanese e-commerce giant leads a $100 million investment in the social network. Read More...

View article
E-commerce May Not Come Soon to Pinterest

E-commerce May Not Come Soon to Pinterest

12y Anna Maria Virzi

E-commerce May Not Come Soon to Pinterest

A Japanese e-commerce giant led $100M VC investment. Read More...

View article
Study: Websites Managing Average of 14 Third-Party Tags

Study: Websites Managing Average of 14 Third-Party Tags

12y Anna Maria Virzi

Study: Websites Managing Average of 14 Third-Party...

Survey measures tags from ads, analytics, email and social media firms. Read More...

View article
J&J Exec Says Brands Need Social Marketing Goals

J&J Exec Says Brands Need Social Marketing Goals

12y Anna Maria Virzi

J&J Exec Says Brands Need Social Marketing Goa...

Global marketing executive discusses challenges and opportunities for $24 billion business. Read More...

View article
Adobe Tool Eases iPhone Content, Social Sharing

Adobe Tool Eases iPhone Content, Social Sharing

12y Anna Maria Virzi

Adobe Tool Eases iPhone Content, Social Sharing

Condé Nast and Wenner Media have tested. Read More...

View article
Music in Advertising: Brands, Bands Mashup

Music in Advertising: Brands, Bands Mashup

12y Anna Maria Virzi

Music in Advertising: Brands, Bands Mashup

Kia, Intel, and other brands look to hit the right notes with consumers. Read More...

View article
Agencies Lukewarm on 2012 NewFronts

Agencies Lukewarm on 2012 NewFronts

12y Anna Maria Virzi

Agencies Lukewarm on 2012 NewFronts

Will people watch and advertisers buy in? Read More

View article
Hong Kong Horse Racing Club Embraces ‘Social’ Business

Hong Kong Horse Racing Club Embraces ‘Social’ Business

12y Anna Maria Virzi

Hong Kong Horse Racing Club Embraces ‘Social’ Busi...

Custom-built interactive tables encourage novices to socialize, become horse racing enthusiasts. Read More...

View article
Pantene, Starbucks Sponsor Video Content With an Edge

Pantene, Starbucks Sponsor Video Content With an Edge

12y Anna Maria Virzi

Pantene, Starbucks Sponsor Video Content With an E...

At NewFront 2012, content producers showcase their work with BMW, Pantene, and other brands. Read More...

View article
'Optimize': A Practical Guide to Content Marketing

'Optimize': A Practical Guide to Content Marketing

12y Anna Maria Virzi

'Optimize': A Practical Guide to Content Marketing

Internet marketer Lee Odden's book offers invaluable advice for creating, socializing, and optimizing content. Read More...

View article
Facebook Video Visitors Down 8%, Yahoo's Up 8%

Facebook Video Visitors Down 8%, Yahoo's Up 8%

12y Anna Maria Virzi

Facebook Video Visitors Down 8%, Yahoo's Up 8%

ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers. Read More...

View article
Microsoft Weighs Ad Options for Skype

Microsoft Weighs Ad Options for Skype

12y Anna Maria Virzi

Microsoft Weighs Ad Options for Skype

At NewFront 2012, Microsoft also promotes Xbox as live TV ad complement. Read More...

View article
BrightTag Gets $15 Million in VC

BrightTag Gets $15 Million in VC

12y Anna Maria Virzi

BrightTag Gets $15 Million in VC

Ad tag management firm's clients include the Gap and the Obama campaign. Read More...

View article
Mobile Shopping Co Bee Media Buys Location Tech Firm

Mobile Shopping Co Bee Media Buys Location Tech Firm

12y Anna Maria Virzi

Mobile Shopping Co Bee Media Buys Location Tech Fi...

Round up: Bee Media Buys Adcentricity; Moat gets investment. Read More...

View article
Study: Motherhood Changes Rules for Marketing

Study: Motherhood Changes Rules for Marketing

12y Anna Maria Virzi

Study: Motherhood Changes Rules for Marketing

BabyCenter-Nielsen research reveals how women - once they become moms - change their media consumption and shopping behaviors. Read More...

View article
Google to Measure: Did Anyone See Your Ad?

Google to Measure: Did Anyone See Your Ad?

12y Anna Maria Virzi

Google to Measure: Did Anyone See Your Ad?

Marketers praise Google's new tools, but question whether they will be effective enough. Read More...

View article
Internet Ad Revenue Totals $31B in 2011, Up 22%

Internet Ad Revenue Totals $31B in 2011, Up 22%

12y Anna Maria Virzi

Internet Ad Revenue Totals $31B in 2011, Up 22%

IAB: Mobile advertising records fastest growth, going from $641 million in 2010 to $1.6 billion in 2011. Read More...

View article
Omnicom Media Group China to Acquire NIM Digital

Omnicom Media Group China to Acquire NIM Digital

12y Anna Maria Virzi

Omnicom Media Group China to Acquire NIM Digital

Omnicom strengthens position in Asia Pacific - a region where it saw its revenue increase 42.5 percent in 2011 over the prior year. Read More...

View article
Gap Global CMO: Marketing 'More Honest' Than Journalism

Gap Global CMO: Marketing 'More Honest' Than Journalism

12y Anna Maria Virzi

Gap Global CMO: Marketing 'More Honest' Than Journ...

Former TV news reporter also emphasizes the importance of "community" in telling a brand's story. Read More...

View article
Hulu: Advertisers Pay Only When 100% of Ad Is Streamed

Hulu: Advertisers Pay Only When 100% of Ad Is Streamed

12y Anna Maria Virzi

Hulu: Advertisers Pay Only When 100% of Ad Is Stre...

Online video service subscriptions also reach 2 million. Read More...

View article
Will Pinterest Push Into E-Commerce?

Will Pinterest Push Into E-Commerce?

12y Anna Maria Virzi

Will Pinterest Push Into E-Commerce?

Amazon and eBay show the social sharing site some love. Read More...

View article
1 2 3 19