Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Read More...
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View articleJapanese e-commerce giant leads a $100 million investment in the social network. Read More...
View articleA Japanese e-commerce giant led $100M VC investment. Read More...
View articleSurvey measures tags from ads, analytics, email and social media firms. Read More...
View articleGlobal marketing executive discusses challenges and opportunities for $24 billion business. Read More...
View articleCondé Nast and Wenner Media have tested. Read More...
View articleKia, Intel, and other brands look to hit the right notes with consumers. Read More...
View articleWill people watch and advertisers buy in? Read More
View articleCustom-built interactive tables encourage novices to socialize, become horse racing enthusiasts. Read More...
View articleAt NewFront 2012, content producers showcase their work with BMW, Pantene, and other brands. Read More...
View articleInternet marketer Lee Odden's book offers invaluable advice for creating, socializing, and optimizing content. Read More...
View articleComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers. Read More...
View articleAt NewFront 2012, Microsoft also promotes Xbox as live TV ad complement. Read More...
View articleAd tag management firm's clients include the Gap and the Obama campaign. Read More...
View articleRound up: Bee Media Buys Adcentricity; Moat gets investment. Read More...
View articleBabyCenter-Nielsen research reveals how women - once they become moms - change their media consumption and shopping behaviors. Read More...
View articleMarketers praise Google's new tools, but question whether they will be effective enough. Read More...
View articleIAB: Mobile advertising records fastest growth, going from $641 million in 2010 to $1.6 billion in 2011. Read More...
View articleOmnicom strengthens position in Asia Pacific - a region where it saw its revenue increase 42.5 percent in 2011 over the prior year. Read More...
View articleFormer TV news reporter also emphasizes the importance of "community" in telling a brand's story. Read More...
View articleOnline video service subscriptions also reach 2 million. Read More...
View articleAmazon and eBay show the social sharing site some love. Read More...
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