4 Agencies, 4 Holiday Greetings: Naughty, Nice, and Sober
Media

4 Agencies, 4 Holiday Greetings: Naughty, Nice, and Sober

12y Anna Maria Virzi

4 Agencies, 4 Holiday Greetings: Naughty, Nice, an...

Marketing agencies take diverse approaches to interactive holiday greetings Read More...

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Social Marketing in Asia Pacific - Know Your Audience
Marketing

Social Marketing in Asia Pacific - Know Your Audience

12y Anna Maria Virzi

Social Marketing in Asia Pacific - Know Your Audie...

Marketers from global and regional brands share best practices on connecting with diverse fans, friends, and followers. Read More...

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Citibank India: A Bank Goes Digital
Asia

Citibank India: A Bank Goes Digital

12y Anna Maria Virzi

Citibank India: A Bank Goes Digital

Before Citibank India set up a new ATM, it asked people on Facebook to vote for a location. Read More...

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Nokia Showcases Social Saavy in Indonesia
Asia

Nokia Showcases Social Saavy in Indonesia

12y Anna Maria Virzi

Nokia Showcases Social Saavy in Indonesia

Campaign for mobile phone in Indonesia featured special social tool for consumers. Read More...

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Marketing Automation: Far From Automatic
Marketing

Marketing Automation: Far From Automatic

12y Anna Maria Virzi

Marketing Automation: Far From Automatic

Technology can make marketing more efficient, but there's a hitch. Read More...

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Marketer Contends Google+ Brand Pages Lack Verification Process
Search

Marketer Contends Google+ Brand Pages Lack Verification Process

12y Anna Maria Virzi

Marketer Contends Google+ Brand Pages Lack Verific...

Will the real [fill in the blank] come forward? Read More...

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Retailers Build Out Lifestyle Content
Ecommerce

Retailers Build Out Lifestyle Content

12y Anna Maria Virzi

Retailers Build Out Lifestyle Content

One longtime men's magazine strikes back, joining forces with JC Penney. Read More...

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7 Questions for Online Publishers Association's Pam Horan
Media

7 Questions for Online Publishers Association's Pam Horan

12y Anna Maria Virzi

7 Questions for Online Publishers Association's Pa...

Trade association president discusses outlook for publishers and advertisers in 2012. Read More...

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Occupy Wall Street: Is Madison Avenue Listening?
Marketing

Occupy Wall Street: Is Madison Avenue Listening?

12y Anna Maria Virzi

Occupy Wall Street: Is Madison Avenue Listening?

Brand strategists assess the impact of a global protest movement - and what it could mean for marketing and advertising. Read More...

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DailyCandy Targets Influencers With 2 Exclusive Deals
Ecommerce

DailyCandy Targets Influencers With 2 Exclusive Deals

12y Anna Maria Virzi

DailyCandy Targets Influencers With 2 Exclusive De...

Publisher teams up with two designers and Mastercard to offer online promotion with an offline twist. Read More...

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The Art, Science, and Common Sense of Marketing
Marketing

The Art, Science, and Common Sense of Marketing

13y Anna Maria Virzi

The Art, Science, and Common Sense of Marketing

Five approaches to social media marketing for rock stars - and everyone else. Read More...

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Google Promotes New Ad Units
Display Advertising

Google Promotes New Ad Units

13y Anna Maria Virzi

Google Promotes New Ad Units

Offerings include digital version of newspaper-style circular ads and video ads in search results. Read More...

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Marketers Forecast Ad Spending for 2012
Marketing

Marketers Forecast Ad Spending for 2012

13y Anna Maria Virzi

Marketers Forecast Ad Spending for 2012

ZenithOptimedia projects global growth of 5.3 percent. Here's why. Read More...

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Coca-Cola Counts on Fans to Spread the Love
Social

Coca-Cola Counts on Fans to Spread the Love

13y Anna Maria Virzi

Coca-Cola Counts on Fans to Spread the Love

Brand's global advertising strategy executive discusses five facets of dynamic storytelling. Read More...

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Confessions of Jimmy Fallon's Newest #FalPal
Marketing

Confessions of Jimmy Fallon's Newest #FalPal

13y Anna Maria Virzi

Confessions of Jimmy Fallon's Newest #FalPal

NBCU gets creative with social media - and hopes marketers come along for the ride. Read More...

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Connected Communities on the Move
Marketing

Connected Communities on the Move

13y Anna Maria Virzi

Connected Communities on the Move

Entrepreneurs look to bring ad-supported services to keep commuters in the know. Read More...

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Forrester Predicts Daily Deals Will Die
Media

Forrester Predicts Daily Deals Will Die

13y Anna Maria Virzi

Forrester Predicts Daily Deals Will Die

Search marketing share will shrink as display advertising rallies. Read More...

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Encounters With a Shoe Nazi
Marketing

Encounters With a Shoe Nazi

13y Anna Maria Virzi

Encounters With a Shoe Nazi

How can a business stay open despite bad service, inflated list prices, and bad reviews? Read More...

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Acxiom Names Scott Howe CEO
Analytics

Acxiom Names Scott Howe CEO

13y Anna Maria Virzi

Acxiom Names Scott Howe CEO

Former Microsoft/aQuantive exec heads to company with troubled international operations. Read More...

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Social Storytelling: You, Me, and Angelina Jolie
Marketing

Social Storytelling: You, Me, and Angelina Jolie

13y Anna Maria Virzi

Social Storytelling: You, Me, and Angelina Jolie

How six brands are using storytelling techniques. Read More...

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IBM Rolls Out Analytics, Marketing Tool
Actionable Analysis

IBM Rolls Out Analytics, Marketing Tool

13y Anna Maria Virzi

IBM Rolls Out Analytics, Marketing Tool

A company known for selling software to CIOs and CEOs now aims for CMOs. Read More...

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WhatCounts Acquires Blue Sky Factory
Email

WhatCounts Acquires Blue Sky Factory

13y Anna Maria Virzi

WhatCounts Acquires Blue Sky Factory

Atlanta-based email marketing company acquires Blue Sky for its social-email integration. Read More...

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Google+: What Does It Mean for Marketers?
Marketing

Google+: What Does It Mean for Marketers?

13y Anna Maria Virzi

Google+: What Does It Mean for Marketers?

Google is discouraging businesses from setting up accounts, but marketers should still give the service a (human) try. Read More...

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Marketing Automation Manager: Must-Have Skills
Marketing

Marketing Automation Manager: Must-Have Skills

13y Anna Maria Virzi

Marketing Automation Manager: Must-Have Skills

Robots need not apply. Read More

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Marketing Automation: 6 Tips for Success
Marketing

Marketing Automation: 6 Tips for Success

13y Anna Maria Virzi

Marketing Automation: 6 Tips for Success

How to reduce pain points when implementing a marketing automation program Read More...

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Foursquare Broadens Partnership With American Express
Data insights

Foursquare Broadens Partnership With American Express

13y Anna Maria Virzi

Foursquare Broadens Partnership With American Expr...

Amex cardholders using Foursquare will get discounts from merchants. Read More...

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Power Friending With Amber Mac
Conference Coverage

Power Friending With Amber Mac

13y Anna Maria Virzi

Power Friending With Amber Mac

A Q&A with Canadian TV host and social marketing consultant on working with Tony Robbins and more. Read More...

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