Connected consumers are forcing marketers to redefine their roles and relationships. Here are five ways. Read More...
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View articleFrom custom ads to custom apps, publishers increasingly tailor content for advertisers. Read More...
View articleOrganizations must protect customer email addresses. The alternative could end up being costly. Read More...
View articleCould the exposure of email addresses and other customer information hurt the blue chip brand's reputation? Read More...
View articleOnline Trust Alliance says email addresses should be considered personally identifiable information. Read More...
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View articleSearchIgnite changes its name to IgnitionOne; plans to expand client services, software engineering teams. Read More...
View articleNew tool also offers marketers options to extract and integrate demographic and other data. Read More...
View articleHackers intensify attacks on service providers in recent months, seeking to steal customer email addresses and more. Read More...
View articleBreach potentially affects millions of email addresses, the BBC reports. Read More...
View articleEntrepreneurs, marketers – and even an astronaut – show they have the right stuff at the Shorty Awards. Read More...
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View articleStrawberryFrog chief strategy officer explains how brands can promote humanitarian and relief efforts – but not themselves. Read More...
View articleCritics say search engine's fundraiser crossed line. Read More...
View articleTool will monitor conversations on 45 networks, allowing for analysis with on-site business results. Read More...
View articleWhile the creative and data-driven camps remain disconnected, marketers must deal with yet another reality. Read More...
View articleWill publishers adopt them? Will consumers like them? Read More...
View articleRik van der Kooi says giving consumers control over data collected about online activities could be a smart business move. Read More...
View articleWill these new units encourage advertising that's more creative, engaging, and friendly to brands and consumers alike? Read More...
View articleAssociation sets six-month deadline for members to comply with a code of conduct for behavioral targeted advertising. Read More...
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