Innovative Marketers Acquire New Roles
Marketing

Innovative Marketers Acquire New Roles

13y Anna Maria Virzi

Innovative Marketers Acquire New Roles

Connected consumers are forcing marketers to redefine their roles and relationships. Here are five ways. Read More...

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Amex to Offer Social Media, Directory Listing Tool for SMBs
Social

Amex to Offer Social Media, Directory Listing Tool for SMBs

13y Anna Maria Virzi

Amex to Offer Social Media, Directory Listing Tool...

A way to monitor off-site conversations about a brand, developed by Clickable. Read More...

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What Twitter's Purchase of TweetDeck Means for Marketers
Social

What Twitter's Purchase of TweetDeck Means for Marketers

13y Anna Maria Virzi

What Twitter's Purchase of TweetDeck Means for Mar...

Author of "Twitter Marketing: An Hour a Day" weighs in. Read More...

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Social Media Job Titles Get Creative
Marketing

Social Media Job Titles Get Creative

13y Anna Maria Virzi

Social Media Job Titles Get Creative

Social business strategist or ant colony foreman? Consider these pros and cons when devising off-beat job titles. Read More...

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Study: Millennials Value 'Social Economy'
Social

Study: Millennials Value 'Social Economy'

13y Anna Maria Virzi

Study: Millennials Value 'Social Economy'

McCann Worldgroup says brands must help young people share and narrate their lives. Read More...

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Publicis to Acquire Rosetta for $575M
Marketing

Publicis to Acquire Rosetta for $575M

13y Anna Maria Virzi

Publicis to Acquire Rosetta for $575M

Big four global ad company continues digital expansion with purchase of independent shop. Read More...

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Email Marketing Service Accused of Investor Fraud
Email

Email Marketing Service Accused of Investor Fraud

13y Anna Maria Virzi

Email Marketing Service Accused of Investor Fraud

Feds allege mUrgent misled investors about business results and customers. Read More...

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Publishers Build Out Digital Marketing Services
Marketing

Publishers Build Out Digital Marketing Services

13y Anna Maria Virzi

Publishers Build Out Digital Marketing Services

From custom ads to custom apps, publishers increasingly tailor content for advertisers. Read More...

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Is an Email Address Personally Identifiable Info?
Marketing

Is an Email Address Personally Identifiable Info?

13y Anna Maria Virzi

Is an Email Address Personally Identifiable Info?

Organizations must protect customer email addresses. The alternative could end up being costly. Read More...

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New York Yankees Strike Out on Email Security
Email

New York Yankees Strike Out on Email Security

13y Anna Maria Virzi

New York Yankees Strike Out on Email Security

Could the exposure of email addresses and other customer information hurt the blue chip brand's reputation? Read More...

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Email Marketers Urged to Shore Up Security
Email

Email Marketers Urged to Shore Up Security

13y Anna Maria Virzi

Email Marketers Urged to Shore Up Security

Online Trust Alliance says email addresses should be considered personally identifiable information. Read More...

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Zillow's Bundled Ad Offerings Helped Lift Revenue 74% in 2010
Display Advertising

Zillow's Bundled Ad Offerings Helped Lift Revenue 74% in 2010

13y Anna Maria Virzi

Zillow's Bundled Ad Offerings Helped Lift Revenue ...

Real estate site sees stronger growth in bundled ads for agents than in display advertising. Read More...

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Why (Some) Digital Marketers Don't Get Social Media
Marketing

Why (Some) Digital Marketers Don't Get Social Media

13y Anna Maria Virzi

Why (Some) Digital Marketers Don't Get Social Medi...

Traditional marketers may be better prepared for social media marketing. Here's one theory. Read More...

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Ad Technology Company To Hire 75
Display Advertising

Ad Technology Company To Hire 75

13y Anna Maria Virzi

Ad Technology Company To Hire 75

SearchIgnite changes its name to IgnitionOne; plans to expand client services, software engineering teams. Read More...

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Radian6 Teams Up With Klout for Social Analytics
Actionable Analysis

Radian6 Teams Up With Klout for Social Analytics

13y Anna Maria Virzi

Radian6 Teams Up With Klout for Social Analytics

New tool also offers marketers options to extract and integrate demographic and other data. Read More...

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Epsilon's Security Breach Exposes Troubling Trend
Email

Epsilon's Security Breach Exposes Troubling Trend

13y Anna Maria Virzi

Epsilon's Security Breach Exposes Troubling Trend

Hackers intensify attacks on service providers in recent months, seeking to steal customer email addresses and more. Read More...

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Email Service Provider Epsilon Hacked
Email

Email Service Provider Epsilon Hacked

13y Anna Maria Virzi

Email Service Provider Epsilon Hacked

Breach potentially affects millions of email addresses, the BBC reports. Read More...

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How Threadless Spins Gold on Twitter, Facebook
Marketing

How Threadless Spins Gold on Twitter, Facebook

13y Anna Maria Virzi

How Threadless Spins Gold on Twitter, Facebook

Entrepreneurs, marketers – and even an astronaut – show they have the right stuff at the Shorty Awards. Read More...

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Celebrity Tweets May Not Pay Off
Social

Celebrity Tweets May Not Pay Off

13y Anna Maria Virzi

Celebrity Tweets May Not Pay Off

Yahoo researcher says predicting influence is not a science. Read More...

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#HelpJapan: Do's and Don'ts for Brands
Marketing

#HelpJapan: Do's and Don'ts for Brands

13y Anna Maria Virzi

#HelpJapan: Do's and Don'ts for Brands

StrawberryFrog chief strategy officer explains how brands can promote humanitarian and relief efforts – but not themselves. Read More...

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Bing Apologizes for #SupportJapan Tweet
Marketing

Bing Apologizes for #SupportJapan Tweet

13y Anna Maria Virzi

Bing Apologizes for #SupportJapan Tweet

Critics say search engine's fundraiser crossed line. Read More...

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Adobe Makes Big Push Into Social Analytics
Actionable Analysis

Adobe Makes Big Push Into Social Analytics

13y Anna Maria Virzi

Adobe Makes Big Push Into Social Analytics

Tool will monitor conversations on 45 networks, allowing for analysis with on-site business results. Read More...

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The Yin and Yang of Interactive Marketing
Marketing

The Yin and Yang of Interactive Marketing

13y Anna Maria Virzi

The Yin and Yang of Interactive Marketing

While the creative and data-driven camps remain disconnected, marketers must deal with yet another reality. Read More...

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IAB Rising Stars Ad Units: Next Steps
Display Advertising

IAB Rising Stars Ad Units: Next Steps

13y Anna Maria Virzi

IAB Rising Stars Ad Units: Next Steps

Will publishers adopt them? Will consumers like them? Read More...

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Microsoft Exec Prods Ad Industry Over Consumer Privacy
Display Advertising

Microsoft Exec Prods Ad Industry Over Consumer Privacy

13y Anna Maria Virzi

Microsoft Exec Prods Ad Industry Over Consumer Pri...

Rik van der Kooi says giving consumers control over data collected about online activities could be a smart business move. Read More...

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6 Ad Units Win IAB's Rising Stars Competition
Data insights

6 Ad Units Win IAB's Rising Stars Competition

13y Anna Maria Virzi

6 Ad Units Win IAB's Rising Stars Competition

Will these new units encourage advertising that's more creative, engaging, and friendly to brands and consumers alike? Read More...

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IAB's Consumer Privacy Initiative Takes Effect
Data insights

IAB's Consumer Privacy Initiative Takes Effect

13y Anna Maria Virzi

IAB's Consumer Privacy Initiative Takes Effect

Association sets six-month deadline for members to comply with a code of conduct for behavioral targeted advertising. Read More...

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