Google CEO: Mobile Growing Faster Than Predicted
Media

Google CEO: Mobile Growing Faster Than Predicted

13y Anna Maria Virzi

Google CEO: Mobile Growing Faster Than Predicted

Eric Schmidt, speaking at IAB's annual leadership meeting, also predicted digital display advertising could reach $200 billion a year, up from $20 bil...

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Interactive Marketing Salaries Show Steady Increase
Marketing

Interactive Marketing Salaries Show Steady Increase

13y Anna Maria Virzi

Interactive Marketing Salaries Show Steady Increas...

A headhunting firm breaks out salaries for digital marketing talent in 2011. Read More...

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Do-Not-Track Deserves to Be Derailed
Marketing

Do-Not-Track Deserves to Be Derailed

13y Anna Maria Virzi

Do-Not-Track Deserves to Be Derailed

Lawmakers should not overlook a greater peril to online consumers: cyber crime. Read More...

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Getting a Job at AKQA [Video]
Marketing

Getting a Job at AKQA [Video]

13y Anna Maria Virzi

Getting a Job at AKQA [Video]

AKQA CEO Tom Bedecarré discusses what the digital shop seeks when recruiting talent. Read More...

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Nielsen Backs Ad-ID Standard for Tracking Digital Ads
Analytics

Nielsen Backs Ad-ID Standard for Tracking Digital Ads

13y Anna Maria Virzi

Nielsen Backs Ad-ID Standard for Tracking Digital ...

ANA CEO says interactive ad industry must move beyond page views and click-through rates. Read More...

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Imported From Detroit: Search Advertising
Paid Search

Imported From Detroit: Search Advertising

13y Anna Maria Virzi

Imported From Detroit: Search Advertising

A search in Google for the title of a popular Super Bowl video ad turns up a rival's paid search ad. Read More...

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Super Bowl Ads 2011: Winners and Losers
Social

Super Bowl Ads 2011: Winners and Losers

13y Anna Maria Virzi

Super Bowl Ads 2011: Winners and Losers

Interactive marketers review whether any $3 million TV spots successfully tapped social and interactive channels. Read More...

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Tough Love Comes to E-mail and Social Marketing
Marketing

Tough Love Comes to E-mail and Social Marketing

13y Anna Maria Virzi

Tough Love Comes to E-mail and Social Marketing

Can marketers act more human? Or is that missing from their DNA? Read More...

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What Are the Top 5 Brand Pages on Foursquare?
Data insights

What Are the Top 5 Brand Pages on Foursquare?

13y Anna Maria Virzi

What Are the Top 5 Brand Pages on Foursquare?

You can check in and tune in four out of the five. Read More...

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Interactive Marketing: A Crash Course
Marketing

Interactive Marketing: A Crash Course

13y Anna Maria Virzi

Interactive Marketing: A Crash Course

Lessons from Hyper Island's three-day class for creative professionals. Read More...

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CES 2011: What Matters to Marketers
Marketing

CES 2011: What Matters to Marketers

13y Anna Maria Virzi

CES 2011: What Matters to Marketers

Marketing experts at CES highlight this year's top trends. Read More...

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Opportunities for Online Marketing in 2011
Marketing

Opportunities for Online Marketing in 2011

13y Anna Maria Virzi

Opportunities for Online Marketing in 2011

A look at some downright boring – and practical – places in need of digital marketing care and attention. Read More...

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Smartphone Market Share: Android Bypasses Apple
Data insights

Smartphone Market Share: Android Bypasses Apple

13y Anna Maria Virzi

Smartphone Market Share: Android Bypasses Apple

The number of smartphones using Google's Android operating system exceed those using Apple's, comScore reports. Read More...

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Report: Online Holiday Spending Up by 12% in 2010
Data insights

Report: Online Holiday Spending Up by 12% in 2010

13y Anna Maria Virzi

Report: Online Holiday Spending Up by 12% in 2010

Sales on biggest online shopping day hit $1.03 billion, according to comScore. Read More...

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Social Media Influenced Just 5% to Visit Retail Sites
Ecommerce

Social Media Influenced Just 5% to Visit Retail Sites

13y Anna Maria Virzi

Social Media Influenced Just 5% to Visit Retail Si...

ForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers. Read More...

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Top 15 Marketing Experts' Columns of 2010
Marketing

Top 15 Marketing Experts' Columns of 2010

13y Anna Maria Virzi

Top 15 Marketing Experts' Columns of 2010

Call it the Facebook and Twitter effect. Marketers sought out practical information about initiating and measuring social media efforts. Read More...

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Do-Not-Track: What's Your Call to Action?
Marketing

Do-Not-Track: What's Your Call to Action?

13y Anna Maria Virzi

Do-Not-Track: What's Your Call to Action?

Help ClickZ inform the debate over the FTC's proposed consumer privacy framework - and its impact on marketing. Read More...

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Forbes Media's Publishing Mashup: Ad Blogs
Marketing

Forbes Media's Publishing Mashup: Ad Blogs

13y Anna Maria Virzi

Forbes Media's Publishing Mashup: Ad Blogs

Advertisers can produce a blog on Forbes.com, connecting directly to readers. Will readers buy that? Read More...

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LinkedIn Adopts 'Recommend' Over 'Like'
Marketing

LinkedIn Adopts 'Recommend' Over 'Like'

13y Anna Maria Virzi

LinkedIn Adopts 'Recommend' Over 'Like'

Social network for business professionals brings a B2B spin to Facebook's Pages and Yelp's reviews. Read More...

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Is Rapleaf Getting a Bum Rap?
Marketing

Is Rapleaf Getting a Bum Rap?

13y Anna Maria Virzi

Is Rapleaf Getting a Bum Rap?

A profile of a company that profiles consumers. Read More

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Glenfiddich Serves Up an iPad App and a Dram
Marketing

Glenfiddich Serves Up an iPad App and a Dram

13y Anna Maria Virzi

Glenfiddich Serves Up an iPad App and a Dram

Single malt scotch whiskey brand rolls out iPad app to connect with consumers attending tasting events. Read More...

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'You Can Tell It's Dell' Campaign Promotes Products Over Price
Marketing

'You Can Tell It's Dell' Campaign Promotes Products Over Price

13y Anna Maria Virzi

'You Can Tell It's Dell' Campaign Promotes Product...

PC brand takes a page from Apple's playbook, aims for emotional connection with consumers. Read More...

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Study: Village Voice Scores More Adult-Services Ads
Media

Study: Village Voice Scores More Adult-Services Ads

13y Anna Maria Virzi

Study: Village Voice Scores More Adult-Services Ad...

Craigslist's loss is other sites' gain. But total revenue for erotic services classified advertising sees big decline. Read More...

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E-mail Marketing Tool Changes Ads Based on Location, Time
Email

E-mail Marketing Tool Changes Ads Based on Location, Time

14y Anna Maria Virzi

E-mail Marketing Tool Changes Ads Based on Locatio...

Ad creative is compiled dynamically based on where and when a subscriber opens the message. Read More...

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How Marketers Are Courting Latino Consumers
Marketing

How Marketers Are Courting Latino Consumers

14y Anna Maria Virzi

How Marketers Are Courting Latino Consumers

Don't understand the difference between Hispanic and Latino? Start here. Read More...

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6 Takeaways From Advertising Week 2010
Marketing

6 Takeaways From Advertising Week 2010

14y Anna Maria Virzi

6 Takeaways From Advertising Week 2010

Move over Mark Zuckerberg. Read More

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Cheerios, Lexus Among First Brands to Use AOL's Bigger Ads [Video]
Display Advertising

Cheerios, Lexus Among First Brands to Use AOL's Bigger Ads [Video]

14y Anna Maria Virzi

Cheerios, Lexus Among First Brands to Use AOL's Bi...

Among first advertisers are two General Mills brands and Columbia Pictures film "The Social Network." Read More...

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