Interactive Advertising Bureau seeks proposals to advance brand advertising, as Seth Godin spreads his own ad message. Read More...
View articleOne Broadway show's online marketing provides inspiration for small to medium-sized organizations with limited budgets. Read More...
View articleGoogle, Adobe, and Intuit's Mint.com demonstrate that corporate blogs can thrive. Read More...
View articleWhen ContextWeb SVP Jay Sears boarded AA Flight 24, he didn't know he'd become a part of a national news story – thanks to Twitter. Read More...
View articleMarketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising. Read More...
View articleJeffrey Hayzlett said brands must also tap social networks to engage, educate, excite, and evangelize - and shape product development. Read More...
View articleCan digital advertising and marketing thrive in a nation that blocks Facebook? Entrepreneurs remain optimistic. Read More...
View articleMarketers in Hong Kong are trying to coax brand marketers to embrace digital channels, leaving many wondering if they should be focusing on mainland C...
View articleLeBron James, John Mayer, Snooki, and Mel Gibson...It's all celebs, 24/7 during the summer of 2010. Read More...
View articleA financial services firm's conference for private and public equity investors offers insights on 2010's key technology and business hurdles. Read Mor...
View articleWhile WPP develops audience-buying tools, Omnicom CFO says the marketing services firm will work with third-party vendors instead. Read More...
View articleHow a casual dining chain feeds a hearty appetite for social media on a lean budget. Read More...
View articleAn expert in deliverability is remembered as a champion of best practices and someone who selflessly gave of his time to others. Read More...
View articleLaw firms fine-tune their marketing efforts to reach out to people and businesses harmed by the Gulf of Mexico oil spill. Read More...
View articleVenture capitalists have invested as much as $2.5 billion to make online advertising more efficient. What does that mean for advertisers and ad agenci...
View articleAt IAB forum, investment banker says the online display ad sector cannot support scores of specialized vendors that have been infused with $2.5 billio...
View articleThe company known for its Levi's and Dockers brands places big bets on big ideas. Read More...
View articleIntel and Verizon are blending advertising and editorial content. Can it be done right? Read More...
View articleA guide that's packed with case studies and practical exercises will help marketers get started or enhance existing strategies for the social network....
View articleInformational advertising helps brands explain complex, confusing, or controversial issues. Here are four examples. Read More...
View articleTwitter, Facebook, and other social networks will change e-mail marketing - in a good way. Here's how. Read More...
View articleClickZ kicks off the year with 16 seasoned marketing pros who will share their expertise in search marketing, social media marketing, analytics, and m...
View articleInstead of advertising during the Super Bowl, Pepsi sets aside $20 million to provide grants to fund community projects. Is it a win-win for the brand...
View articleAs you prepare for 2010, there's one thing you can count on: your job is not going to get easier. Read More...
View articleA poster seen on a NYC subway for Marble Collegiate Church. Read More
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