IAB Launches Contest for New Ad Units
Display Advertising

IAB Launches Contest for New Ad Units

14y Anna Maria Virzi

IAB Launches Contest for New Ad Units

Interactive Advertising Bureau seeks proposals to advance brand advertising, as Seth Godin spreads his own ad message. Read More...

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When Mad Avenue Meets Broadway: A Twitter Story
Marketing

When Mad Avenue Meets Broadway: A Twitter Story

14y Anna Maria Virzi

When Mad Avenue Meets Broadway: A Twitter Story

One Broadway show's online marketing provides inspiration for small to medium-sized organizations with limited budgets. Read More...

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Corporate Blogs in a Social World
Marketing

Corporate Blogs in a Social World

14y Anna Maria Virzi

Corporate Blogs in a Social World

Google, Adobe, and Intuit's Mint.com demonstrate that corporate blogs can thrive. Read More...

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Real-Time Storytelling: A Real Story
Social

Real-Time Storytelling: A Real Story

14y Anna Maria Virzi

Real-Time Storytelling: A Real Story

When ContextWeb SVP Jay Sears boarded AA Flight 24, he didn't know he'd become a part of a national news story – thanks to Twitter. Read More...

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What's the Next Game Changer in Digital Marketing?
Marketing

What's the Next Game Changer in Digital Marketing?

14y Anna Maria Virzi

What's the Next Game Changer in Digital Marketing?

Marketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising. Read More...

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Former Kodak CMO: Shorten Up Those Elevator Pitches
Marketing

Former Kodak CMO: Shorten Up Those Elevator Pitches

14y Anna Maria Virzi

Former Kodak CMO: Shorten Up Those Elevator Pitche...

Jeffrey Hayzlett said brands must also tap social networks to engage, educate, excite, and evangelize - and shape product development. Read More...

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Digital Marketing Trends: View From Vietnam
Marketing

Digital Marketing Trends: View From Vietnam

14y Anna Maria Virzi

Digital Marketing Trends: View From Vietnam

Can digital advertising and marketing thrive in a nation that blocks Facebook? Entrepreneurs remain optimistic. Read More...

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Digital Marketing Trends: A View From Hong Kong
Marketing

Digital Marketing Trends: A View From Hong Kong

14y Anna Maria Virzi

Digital Marketing Trends: A View From Hong Kong

Marketers in Hong Kong are trying to coax brand marketers to embrace digital channels, leaving many wondering if they should be focusing on mainland C...

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Celebrity Gossip and the Real-Time Web
Marketing

Celebrity Gossip and the Real-Time Web

14y Anna Maria Virzi

Celebrity Gossip and the Real-Time Web

LeBron James, John Mayer, Snooki, and Mel Gibson...It's all celebs, 24/7 during the summer of 2010. Read More...

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Advertising Tech Vendor Rivalries Intensify
Marketing

Advertising Tech Vendor Rivalries Intensify

14y Anna Maria Virzi

Advertising Tech Vendor Rivalries Intensify

A financial services firm's conference for private and public equity investors offers insights on 2010's key technology and business hurdles. Read Mor...

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Omnicom Opts Against Building In-House DSP
Display Advertising

Omnicom Opts Against Building In-House DSP

14y Anna Maria Virzi

Omnicom Opts Against Building In-House DSP

While WPP develops audience-buying tools, Omnicom CFO says the marketing services firm will work with third-party vendors instead. Read More...

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Social Media Case Study: Houlihan's Restaurants
Marketing

Social Media Case Study: Houlihan's Restaurants

14y Anna Maria Virzi

Social Media Case Study: Houlihan's Restaurants

How a casual dining chain feeds a hearty appetite for social media on a lean budget. Read More...

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E-mail Marketing Expert Stefan Pollard Dies
Media

E-mail Marketing Expert Stefan Pollard Dies

14y Anna Maria Virzi

E-mail Marketing Expert Stefan Pollard Dies

An expert in deliverability is remembered as a champion of best practices and someone who selflessly gave of his time to others. Read More...

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BP Oil Spill Fuels Legal Marketing Machines
Marketing

BP Oil Spill Fuels Legal Marketing Machines

14y Anna Maria Virzi

BP Oil Spill Fuels Legal Marketing Machines

Law firms fine-tune their marketing efforts to reach out to people and businesses harmed by the Gulf of Mexico oil spill. Read More...

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Data-Driven Display Ads: What's Next
Marketing

Data-Driven Display Ads: What's Next

14y Anna Maria Virzi

Data-Driven Display Ads: What's Next

Venture capitalists have invested as much as $2.5 billion to make online advertising more efficient. What does that mean for advertisers and ad agenci...

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Consolidation Predicted for Ad Tech Sector in 2010
Media

Consolidation Predicted for Ad Tech Sector in 2010

14y Anna Maria Virzi

Consolidation Predicted for Ad Tech Sector in 2010

At IAB forum, investment banker says the online display ad sector cannot support scores of specialized vendors that have been infused with $2.5 billio...

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Ad:Tech SF: Levi Strauss Chases 'Game Changers'
Marketing

Ad:Tech SF: Levi Strauss Chases 'Game Changers'

14y Anna Maria Virzi

Ad:Tech SF: Levi Strauss Chases 'Game Changers'

The company known for its Levi's and Dockers brands places big bets on big ideas. Read More...

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Apple's iPad Ads and Apps: A Mixed Bag
Marketing

Apple's iPad Ads and Apps: A Mixed Bag

14y Anna Maria Virzi

Apple's iPad Ads and Apps: A Mixed Bag

Some brands get it, others don't. Read More

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Do Not Follow Me, I Am a Bot
Marketing

Do Not Follow Me, I Am a Bot

14y Anna Maria Virzi

Do Not Follow Me, I Am a Bot

Is Twitter automation an oxymoron? Read More

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Advertising vs. Editorial: Can This Marriage Be Saved?
Marketing

Advertising vs. Editorial: Can This Marriage Be Saved?

14y Anna Maria Virzi

Advertising vs. Editorial: Can This Marriage Be Sa...

Intel and Verizon are blending advertising and editorial content. Can it be done right? Read More...

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Book Review: 'Twitter Marketing'
Marketing

Book Review: 'Twitter Marketing'

14y Anna Maria Virzi

Book Review: 'Twitter Marketing'

A guide that's packed with case studies and practical exercises will help marketers get started or enhance existing strategies for the social network....

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Purpose-Driven Online Advertising
Marketing

Purpose-Driven Online Advertising

14y Anna Maria Virzi

Purpose-Driven Online Advertising

Informational advertising helps brands explain complex, confusing, or controversial issues. Here are four examples. Read More...

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E-mail Marketing's Future in a Twitter World
Marketing

E-mail Marketing's Future in a Twitter World

14y Anna Maria Virzi

E-mail Marketing's Future in a Twitter World

Twitter, Facebook, and other social networks will change e-mail marketing - in a good way. Here's how. Read More...

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Learning From the Best of the Best in Online Marketing
Marketing

Learning From the Best of the Best in Online Marketing

14y Anna Maria Virzi

Learning From the Best of the Best in Online Marke...

ClickZ kicks off the year with 16 seasoned marketing pros who will share their expertise in search marketing, social media marketing, analytics, and m...

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Cause Marketing: Is Good Karma Good for Business?
Marketing

Cause Marketing: Is Good Karma Good for Business?

14y Anna Maria Virzi

Cause Marketing: Is Good Karma Good for Business?

Instead of advertising during the Super Bowl, Pepsi sets aside $20 million to provide grants to fund community projects. Is it a win-win for the brand...

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Social and Search Marketing: It's Complicated
Marketing

Social and Search Marketing: It's Complicated

14y Anna Maria Virzi

Social and Search Marketing: It's Complicated

As you prepare for 2010, there's one thing you can count on: your job is not going to get easier. Read More...

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Search Evangelism
Media

Search Evangelism

14y Anna Maria Virzi

Search Evangelism

A poster seen on a NYC subway for Marble Collegiate Church. Read More

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