Online Marketing's Oddballs and Misfits
Marketing

Online Marketing's Oddballs and Misfits

14y Anna Maria Virzi

Online Marketing's Oddballs and Misfits

What do an online Canadian pharmacy, a Latin American ad network, and blue condoms have in common? Read More...

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WPP CEO Offers Outlook on Advertising's Future
Media

WPP CEO Offers Outlook on Advertising's Future

14y Anna Maria Virzi

WPP CEO Offers Outlook on Advertising's Future

Speaking at ad:tech, Martin Sorrell identifies three areas where the company expects growth. Read More...

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New FTC Rule for Bloggers Has Its Limits
Marketing

New FTC Rule for Bloggers Has Its Limits

14y Anna Maria Virzi

New FTC Rule for Bloggers Has Its Limits

Mommy bloggers take note: You should worry more about your friends and followers on Facebook and Twitter than the G-men. Read More...

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Yahoo, Microsoft Delay Search Deal Signing
Media

Yahoo, Microsoft Delay Search Deal Signing

14y Anna Maria Virzi

Yahoo, Microsoft Delay Search Deal Signing

Yahoo filed an extension last night to its self-imposed deadline for signing the pending search deal with Microsoft Read More...

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Why Facebook and Twitter Won't Kill E-Mail
Marketing

Why Facebook and Twitter Won't Kill E-Mail

15y Anna Maria Virzi

Why Facebook and Twitter Won't Kill E-Mail

E-mail marketing continues to evolve and its practitioners are eager to innovate and tap emerging channels. Read More...

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Good-Bye to ClickZ's Erin Brenner
Media

Good-Bye to ClickZ's Erin Brenner

15y Anna Maria Virzi

Good-Bye to ClickZ's Erin Brenner

Over the past nine years out of ClickZ's 12-year history, Erin Brenner has been a guiding force here Read More...

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Advertising Week 2009: Thriving Under Pressure
Marketing

Advertising Week 2009: Thriving Under Pressure

15y Anna Maria Virzi

Advertising Week 2009: Thriving Under Pressure

Brand marketers demonstrate resilience and innovation despite tough economic times. Read More...

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Survey: 34% of Ad Agencies Plan to Hire
Media

Survey: 34% of Ad Agencies Plan to Hire

15y Anna Maria Virzi

Survey: 34% of Ad Agencies Plan to Hire

A survey performed by the Creative Group, a recruiting agency, found that 34 percent of the advertising and marketing executives surveyed plan to hire...

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Evaluating Agency Performance: Digital Misses Out
Media

Evaluating Agency Performance: Digital Misses Out

15y Anna Maria Virzi

Evaluating Agency Performance: Digital Misses Out

Marketers are less likely to formally evaluate the performance of digital agencies than traditional shops, according to a survey of Association of Nat...

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Mad Avenue Blues
Media

Mad Avenue Blues

15y Anna Maria Virzi

Mad Avenue Blues

If you didn't catch "Mad Avenue Blues" on YouTube when it first appeared a few months ago, it's still worth checking out. The slideshow, set to the tu...

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Brands Show Off Their Social Side at IAB's MIXX
Social

Brands Show Off Their Social Side at IAB's MIXX

15y Anna Maria Virzi

Brands Show Off Their Social Side at IAB's MIXX

Bank of America, General Mills' Betty Crocker, and Frito-Lay's Cheetos play up their social marketing efforts. Read More...

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Ford Takes Multiple Routes in Social Media
Media

Ford Takes Multiple Routes in Social Media

15y Anna Maria Virzi

Ford Takes Multiple Routes in Social Media

At Advertising Week's OMMA, Scott Monty shares the automaker's road map for reaching consumers. Read More...

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Plagiarism or Fair Use: Who's to Judge?
Marketing

Plagiarism or Fair Use: Who's to Judge?

15y Anna Maria Virzi

Plagiarism or Fair Use: Who's to Judge?

A Connecticut daily newspaper's misuse of rivals' news stories draws renewed debate over the practice of aggregating articles and the potential loss o...

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Shop 'Til You Tweet and Drop
Media

Shop 'Til You Tweet and Drop

15y Anna Maria Virzi

Shop 'Til You Tweet and Drop

Can merchants, designers - and even a publisher -- get penny-pinching consumers to change their ways despite the economic downturn? An initiative, Fas...

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Survey: Marketers Fail to Optimize On-Site Media
Media

Survey: Marketers Fail to Optimize On-Site Media

15y Anna Maria Virzi

Survey: Marketers Fail to Optimize On-Site Media

Two in three marketers say they allocate less than 10 cents of every marketing dollar to test promotions and other online media. Read More...

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Online Video Advertising Shows Signs of Life
Marketing

Online Video Advertising Shows Signs of Life

15y Anna Maria Virzi

Online Video Advertising Shows Signs of Life

How campaigns for Entertainment Arts, Coldwell Banker, and Palm show there's more to online video advertising than the predictable pre-roll. Read More...

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Oreo Takes Big Budget Baby Step in Social Media
Social

Oreo Takes Big Budget Baby Step in Social Media

15y Anna Maria Virzi

Oreo Takes Big Budget Baby Step in Social Media

Oreo has tapped star power to promote its new Golden Double Stuf cookie. Read More...

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AOL Ends E-Mail Report Card Program
Media

AOL Ends E-Mail Report Card Program

15y Anna Maria Virzi

AOL Ends E-Mail Report Card Program

The Email Experience Council reports that AOL is ending its e-mail report card program -- a tool used by e-mail marketing managers. "This kind of serv...

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Translation Please, InterClick
Media

Translation Please, InterClick

15y Anna Maria Virzi

Translation Please, InterClick

In a news release announcing the appointment of two executives, InterClick described itself as "the leader in data and inventory transparency." Huh? T...

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Book Review: "The Truth About Search Engine Optimization"
Marketing

Book Review: "The Truth About Search Engine Optimization"

15y Anna Maria Virzi

Book Review: "The Truth About Search Engine Optimi...

Rebecca Lieb's book provides no-nonsense advice for business executives, traditional marketers, and others who must get quickly up to speed on SEO. Re...

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Madden NFL 10: An Ad Campaign That Fights to Win
Media

Madden NFL 10: An Ad Campaign That Fights to Win

15y Anna Maria Virzi

Madden NFL 10: An Ad Campaign That Fights to Win

A campaign promoting the latest release of the Madden NFL video game included a masthead banner on YouTube and other custom ads. Read More...

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Social Media Policy: 'Just Be Smart'
Media

Social Media Policy: 'Just Be Smart'

15y Anna Maria Virzi

Social Media Policy: 'Just Be Smart'

IBM has its ">Social Computing Guidelines Read More

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Charlene Li: Preparing for the Future of Search
Media

Charlene Li: Preparing for the Future of Search

15y Anna Maria Virzi

Charlene Li: Preparing for the Future of Search

At this morning's keynote at Search Engine Strategies San Jose , "Groundwell" co-author Charlene Li shared these five insights on the future of search...

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Zappos, Cisco to Chat Up Social Media at SES San Jose
Media

Zappos, Cisco to Chat Up Social Media at SES San Jose

15y Anna Maria Virzi

Zappos, Cisco to Chat Up Social Media at SES San J...

Cisco Systems sells network equipment (e.g., routers and switches) and Zappos sells shoes Read More...

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Real-Time Marketing: The Now Generation
Media

Real-Time Marketing: The Now Generation

15y Anna Maria Virzi

Real-Time Marketing: The Now Generation

In an era of instant communications, real-time information is capturing the attention of online marketers. So where is it headed? Speakers at Tuesday'...

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In Social Media, Motives Are Not Always the Same
Media

In Social Media, Motives Are Not Always the Same

15y Anna Maria Virzi

In Social Media, Motives Are Not Always the Same

People who write comments, share photos, upload videos, and contribute to blogs have different motives for participating online, sometimes surprising ...

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Publicis-Microsoft Agreement Could Cut Two Ways
Media

Publicis-Microsoft Agreement Could Cut Two Ways

15y Anna Maria Virzi

Publicis-Microsoft Agreement Could Cut Two Ways

Publicis plans to buy display and search advertising over five years from Microsoft, but hasn't disclosed the agreement's value. Read More...

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