What do an online Canadian pharmacy, a Latin American ad network, and blue condoms have in common? Read More...
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View articleMommy bloggers take note: You should worry more about your friends and followers on Facebook and Twitter than the G-men. Read More...
View articleYahoo filed an extension last night to its self-imposed deadline for signing the pending search deal with Microsoft Read More...
View articleE-mail marketing continues to evolve and its practitioners are eager to innovate and tap emerging channels. Read More...
View articleOver the past nine years out of ClickZ's 12-year history, Erin Brenner has been a guiding force here Read More...
View articleBrand marketers demonstrate resilience and innovation despite tough economic times. Read More...
View articleA survey performed by the Creative Group, a recruiting agency, found that 34 percent of the advertising and marketing executives surveyed plan to hire...
View articleMarketers are less likely to formally evaluate the performance of digital agencies than traditional shops, according to a survey of Association of Nat...
View articleIf you didn't catch "Mad Avenue Blues" on YouTube when it first appeared a few months ago, it's still worth checking out. The slideshow, set to the tu...
View articleBank of America, General Mills' Betty Crocker, and Frito-Lay's Cheetos play up their social marketing efforts. Read More...
View articleAt Advertising Week's OMMA, Scott Monty shares the automaker's road map for reaching consumers. Read More...
View articleA Connecticut daily newspaper's misuse of rivals' news stories draws renewed debate over the practice of aggregating articles and the potential loss o...
View articleCan merchants, designers - and even a publisher -- get penny-pinching consumers to change their ways despite the economic downturn? An initiative, Fas...
View articleTwo in three marketers say they allocate less than 10 cents of every marketing dollar to test promotions and other online media. Read More...
View articleHow campaigns for Entertainment Arts, Coldwell Banker, and Palm show there's more to online video advertising than the predictable pre-roll. Read More...
View articleOreo has tapped star power to promote its new Golden Double Stuf cookie. Read More...
View articleThe Email Experience Council reports that AOL is ending its e-mail report card program -- a tool used by e-mail marketing managers. "This kind of serv...
View articleIn a news release announcing the appointment of two executives, InterClick described itself as "the leader in data and inventory transparency." Huh? T...
View articleRebecca Lieb's book provides no-nonsense advice for business executives, traditional marketers, and others who must get quickly up to speed on SEO. Re...
View articleA campaign promoting the latest release of the Madden NFL video game included a masthead banner on YouTube and other custom ads. Read More...
View articleIBM has its ">Social Computing Guidelines Read More
View articleAt this morning's keynote at Search Engine Strategies San Jose , "Groundwell" co-author Charlene Li shared these five insights on the future of search...
View articleCisco Systems sells network equipment (e.g., routers and switches) and Zappos sells shoes Read More...
View articleIn an era of instant communications, real-time information is capturing the attention of online marketers. So where is it headed? Speakers at Tuesday'...
View articlePeople who write comments, share photos, upload videos, and contribute to blogs have different motives for participating online, sometimes surprising ...
View articlePublicis plans to buy display and search advertising over five years from Microsoft, but hasn't disclosed the agreement's value. Read More...
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