The Power of the Handwritten Note
Marketing

The Power of the Handwritten Note

13y Anna Papadopoulos

The Power of the Handwritten Note

Four reasons why cards and notes can be a good investment for your career. Read More...

View article
Teach Your Parents Well
Marketing

Teach Your Parents Well

13y Anna Papadopoulos

Teach Your Parents Well

Five insights from observing children that can be applied to your career. Read More...

View article
Managing Your Mid-Career Sabbatical
Marketing

Managing Your Mid-Career Sabbatical

13y Anna Papadopoulos

Managing Your Mid-Career Sabbatical

Create the perfect "unofficial" sabbatical by being clear on why you are taking the break, creating an action plan, and remaining connected. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
You Are What You Tweet
Marketing

You Are What You Tweet

13y Anna Papadopoulos

You Are What You Tweet

What are potential employers finding out about you in searches and how can you change your online reputation? Read More...

View article
The Best Career Advice I Ever Received
Marketing

The Best Career Advice I Ever Received

13y Anna Papadopoulos

The Best Career Advice I Ever Received

It's not just about doing your job well; it's about doing the things that aren't your job. Read More...

View article
The Planner's Guide to Not Planning Your Career
Marketing

The Planner's Guide to Not Planning Your Career

13y Anna Papadopoulos

The Planner's Guide to Not Planning Your Career

Where do you see yourself in five years? Maybe it's better not knowing. Read More...

View article
The Three Essential People You Need in Your Career
Marketing

The Three Essential People You Need in Your Career

13y Anna Papadopoulos

The Three Essential People You Need in Your Career

Do you have a buddy, a coach, and a connector to guide your career? Read More...

View article
How to Write a Media Objective, Part 1
Data insights

How to Write a Media Objective, Part 1

14y Anna Papadopoulos

How to Write a Media Objective, Part 1

Marketing and media objectives shouldn't be subjective. They should be clear, concise, and attainable. Read More...

View article
Creative vs. Media: Looking Beyond Two Roles
Data insights

Creative vs. Media: Looking Beyond Two Roles

14y Anna Papadopoulos

Creative vs. Media: Looking Beyond Two Roles

Why today's digital media professionals must be specialists working as a general practitioner. Read More...

View article
Digital Advertising Needs to Impress
Data insights

Digital Advertising Needs to Impress

14y Anna Papadopoulos

Digital Advertising Needs to Impress

What compels someone to click through an online ad? Psychosis or a tailored message? Read More...

View article
Keeping a Team in a Rotating Economy
Data insights

Keeping a Team in a Rotating Economy

15y Anna Papadopoulos

Keeping a Team in a Rotating Economy

Employee retention is a challenge in digital advertising. What are you doing to keep your best people dedicated and loyal? Read More...

View article
Transparency in Targeting
Data insights

Transparency in Targeting

15y Anna Papadopoulos

Transparency in Targeting

Q&A: Michael Katz, president of InterCLICK, discusses his ad network that offers transparency in a marketplace dominated by blind networks. Read More...

View article
How to Write Media Tactics, Part 3
Data insights

How to Write Media Tactics, Part 3

15y Anna Papadopoulos

How to Write Media Tactics, Part 3

Now that you've written a media objective and media strategy, it's time to get into the nitty-gritty: media tactics. Read More...

View article
How to Write a Media Strategy, Part 2
Data insights

How to Write a Media Strategy, Part 2

15y Anna Papadopoulos

How to Write a Media Strategy, Part 2

There is a strong temptation to write your strategy as part of your objective. Don't do it. Read More...

View article
Behavioral Targeting Profile: Datran Media
Data insights

Behavioral Targeting Profile: Datran Media

15y Anna Papadopoulos

Behavioral Targeting Profile: Datran Media

More advertisers are jumping on the behavioral targeting bandwagon. How one vendor may be able to help. Read More...

View article
Beating Corruption Online
Data insights

Beating Corruption Online

15y Anna Papadopoulos

Beating Corruption Online

Click fraud is at an all-time high. Three tips for spotting it in your ads. Read More...

View article
The Behavioral Targeting Stimulus Plan
Data insights

The Behavioral Targeting Stimulus Plan

15y Anna Papadopoulos

The Behavioral Targeting Stimulus Plan

The economy isn't the only thing relying on consumers to shop till they drop. A conversation with Akamai's Matt Karasick. Read More...

View article
Six Tips to Get the Most From Vendor and Agency Meetings
Data insights

Six Tips to Get the Most From Vendor and Agency Meetings

15y Anna Papadopoulos

Six Tips to Get the Most From Vendor and Agency Me...

A Carnegie Mellon University professor, before he died of cancer, provided inspiration for better time management. Second in a two-part series. Read M...

View article
To Meet, or Not to Meet: That Is the Question
Data insights

To Meet, or Not to Meet: That Is the Question

15y Anna Papadopoulos

To Meet, or Not to Meet: That Is the Question

An agency media director's guide to managing meeting requests and evaluating media properties. First in a two-part series. Read More...

View article
How Fear-Based Marketing Can Be Effective
Data insights

How Fear-Based Marketing Can Be Effective

15y Anna Papadopoulos

How Fear-Based Marketing Can Be Effective

There are ways to use innate human fear to empower consumers and allow them to be in control. Read More...

View article
Neuromarketing: Why Fear Sells, Sex Doesn't
Data insights

Neuromarketing: Why Fear Sells, Sex Doesn't

15y Anna Papadopoulos

Neuromarketing: Why Fear Sells, Sex Doesn't

A new book explores how marketers can make the most of our natural instincts. Read More...

View article
As You Type It: Shakespeare & Co.
Data insights

As You Type It: Shakespeare & Co.

15y Anna Papadopoulos

As You Type It: Shakespeare & Co.

All the world's a data chip. And all the men and women merely players. Read More...

View article
Socializing With Media6Degrees: How Targeting Fits In
Data insights

Socializing With Media6Degrees: How Targeting Fits In

16y Anna Papadopoulos

Socializing With Media6Degrees: How Targeting Fits...

The conversation continues with David Honig on the intersection of social media and behavioral targeting. Part two of a two-part series. Read More...

View article
Socializing With Media6Degrees: Social Behavioral Data
Data insights

Socializing With Media6Degrees: Social Behavioral Data

16y Anna Papadopoulos

Socializing With Media6Degrees: Social Behavioral ...

Media6Degrees' David Honig talks about social behavioral data and Facebook's Beacon. Part one of a two-part series. Read More...

View article
It's Not You, It's Me
Data insights

It's Not You, It's Me

16y Anna Papadopoulos

It's Not You, It's Me

How behavioral targeting has failed at the information game. Read More...

View article
iEverywhere: Behavioral Targeting on the Go
Data insights

iEverywhere: Behavioral Targeting on the Go

16y Anna Papadopoulos

iEverywhere: Behavioral Targeting on the Go

For data portability, including Facebook Connect, to work, both consumers and marketers must behave responsibly. Read More...

View article
It's Greek to Me: Behavioral Targeting the Ancient Way
Data insights

It's Greek to Me: Behavioral Targeting the Ancient Way

16y Anna Papadopoulos

It's Greek to Me: Behavioral Targeting the Ancient...

Marketers should avoid sending cryptic or overly specific messages to customers. Read More...

View article