Five Ways to Avoid Misinterpreting Consumer Behavior
Data insights

Five Ways to Avoid Misinterpreting Consumer Behavior

16y Anna Papadopoulos

Five Ways to Avoid Misinterpreting Consumer Behavi...

A major life event offers insights into how to provide a better foundation for building a behavioral plan. Read More...

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Catching Up With Industry Veteran Gary Savoy, Part 2
Data insights

Catching Up With Industry Veteran Gary Savoy, Part 2

16y Anna Papadopoulos

Catching Up With Industry Veteran Gary Savoy, Part...

Challenges and developments in behavioral targeting, including why ISPs and marketers must become smarter about achieving relevance. First of a two-pa...

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Catching Up With Industry Veteran Gary Savoy, Part 1
Data insights

Catching Up With Industry Veteran Gary Savoy, Part 1

16y Anna Papadopoulos

Catching Up With Industry Veteran Gary Savoy, Part...

Challenges and developments in behavioral targeting, from emerging media platforms to the launch of an ISP-targeting consortium. First of a two-part s...

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Social Networking Meets Behavioral Targeting
Data insights

Social Networking Meets Behavioral Targeting

16y Anna Papadopoulos

Social Networking Meets Behavioral Targeting

Social networks play a key role in society these days. What does this mean for behavioral targeting? Read More...

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The Downfall of Targeting
Data insights

The Downfall of Targeting

16y Anna Papadopoulos

The Downfall of Targeting

An infiltration of dollars into the Internet has hurt the targeting cause. Read More...

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Great Expectations in Behavioral Targeting
Data insights

Great Expectations in Behavioral Targeting

16y Anna Papadopoulos

Great Expectations in Behavioral Targeting

Search and creative departments will hop on the bandwagon this year. They just won't call it behavioral targeting. Read More...

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How the Cookie Stole Christmas
Data insights

How the Cookie Stole Christmas

16y Anna Papadopoulos

How the Cookie Stole Christmas

Examples of how behavioral targeting gives digital marketing a bad rap. Read More...

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It's Not Personal, Unless We Call You
Data insights

It's Not Personal, Unless We Call You

16y Anna Papadopoulos

It's Not Personal, Unless We Call You

Privacy advocates equate tracking an unspecified consumer online to a telemarketer calling consumers at home. Why that's misleading. Read More...

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Chatting With Behavioral Targeting's Darlings, Part 2
Data insights

Chatting With Behavioral Targeting's Darlings, Part 2

16y Anna Papadopoulos

Chatting With Behavioral Targeting's Darlings, Par...

Tacoda vice president Hugh McGoran discusses trends, offers predictions for behavioral. Last in a series. Read More...

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Chatting With Behavioral Targeting's Darlings, Part 1
Data insights

Chatting With Behavioral Targeting's Darlings, Part 1

17y Anna Papadopoulos

Chatting With Behavioral Targeting's Darlings, Par...

Revenue Science VP Marla Schimke discusses trends, offers predictions for behavioral. Last in a series. Read More...

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It's Greek to Me: Behavioral Targeting the Ancient Way
Data insights

It's Greek to Me: Behavioral Targeting the Ancient Way

17y Anna Papadopoulos

It's Greek to Me: Behavioral Targeting the Ancient...

Marketers should avoid sending cryptic or overly specific messages to customers. Read More...

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Dazed and Confused Targeting
Data insights

Dazed and Confused Targeting

17y Anna Papadopoulos

Dazed and Confused Targeting

Is your targeting dazed and confused? Let's clear things up by defining the five types of targeting. Read More...

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Engage Brand Advocates Through Behavioral Targeting
Data insights

Engage Brand Advocates Through Behavioral Targeting

17y Anna Papadopoulos

Engage Brand Advocates Through Behavioral Targetin...

Don't underestimate the power of brand advocates' endorsements. Read More...

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Behavioral Targeting Gets Smart
Data insights

Behavioral Targeting Gets Smart

17y Anna Papadopoulos

Behavioral Targeting Gets Smart

A Reuters/Hyundai campaign takes online behavioral targeting in a new direction. Read More...

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Who's Afraid of Behavioral Targeting?
Data insights

Who's Afraid of Behavioral Targeting?

17y Anna Papadopoulos

Who's Afraid of Behavioral Targeting?

How to overcome irrational fears about online behavioral targeting with integrity, accountability, and education. Read More...

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How to Lose Friends and Not Influence People
Data insights

How to Lose Friends and Not Influence People

17y Anna Papadopoulos

How to Lose Friends and Not Influence People

What do normal people think of behavioral targeting? Do they even know it exists? Read More...

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The 'It' Couple: Behavioral Targeting and Video, Part 2
Data insights

The 'It' Couple: Behavioral Targeting and Video, Part 2

17y Anna Papadopoulos

The 'It' Couple: Behavioral Targeting and Video, P...

Is there a role for behavioral targeting in the midst of the online video revolution? Second of a series. Read More...

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The 'It' Couple: Behavioral Targeting and Video, Part 1
Data insights

The 'It' Couple: Behavioral Targeting and Video, Part 1

17y Anna Papadopoulos

The 'It' Couple: Behavioral Targeting and Video, P...

Is there a role for behavioral targeting in midst of the online video revolution? Part one of a series. Read More...

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Selling Behavioral Targeting: A Planner's Perspective
Data insights

Selling Behavioral Targeting: A Planner's Perspective

17y Anna Papadopoulos

Selling Behavioral Targeting: A Planner's Perspect...

How to effectively sell behavioral targeting. Read More...

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A Whole New World: Behavioral Targeting 2007
Data insights

A Whole New World: Behavioral Targeting 2007

17y Anna Papadopoulos

A Whole New World: Behavioral Targeting 2007

What we've learned, and where we're going. Read More...

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Behavioral Targeting Drives Automotive
Data insights

Behavioral Targeting Drives Automotive

17y Anna Papadopoulos

Behavioral Targeting Drives Automotive

Lack of standardization, best practices, and methodologies make behavioral targeting confusing for media buyers. Read More...

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Microsoft Hops on the Behavioral-Targeting Bandwagon
Data insights

Microsoft Hops on the Behavioral-Targeting Bandwagon

17y Anna Papadopoulos

Microsoft Hops on the Behavioral-Targeting Bandwag...

Microsoft's group product planner gives the lowdown on the new Microsoft Digital Advertising Solutions. Read More...

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Search and Behavioral Targeting: The Coming Storm
Data insights

Search and Behavioral Targeting: The Coming Storm

18y Anna Papadopoulos

Search and Behavioral Targeting: The Coming Storm

There's a lot more to search and behavioral targeting than you might think. Read More...

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Should I Stay or Should I Go?
Data insights

Should I Stay or Should I Go?

18y Anna Papadopoulos

Should I Stay or Should I Go?

When do you sever ties with your behavioral-targeted plan? Read More...

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Behavioral Targeting in a Sponsored-Link World
Data insights

Behavioral Targeting in a Sponsored-Link World

18y Anna Papadopoulos

Behavioral Targeting in a Sponsored-Link World

A one on one with Seevast's COO about the company's sponsored-link ad program. Read More...

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Yahoo's New Behavior
Data insights

Yahoo's New Behavior

18y Anna Papadopoulos

Yahoo's New Behavior

Still think of Yahoo's behavioral targeting solutions in terms of Fusion and Impulse? Time you set up a meeting with your Yahoo rep. Read More...

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Behavioral Targeting's Different Flavors
Data insights

Behavioral Targeting's Different Flavors

18y Anna Papadopoulos

Behavioral Targeting's Different Flavors

The two different types of behavioral targeting: which to use, based on campaign objectives. Read More...

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