Behavioral Targeting in the International Realm, Part 2
Data insights

Behavioral Targeting in the International Realm, Part 2

18y Anna Papadopoulos

Behavioral Targeting in the International Realm, P...

What's going on in behavioral marketing beyond the borders? Two of the major players in the space help us catch up. Last of a series. Read More...

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Behavioral Targeting in the International Realm, Part 1
Data insights

Behavioral Targeting in the International Realm, Part 1

18y Anna Papadopoulos

Behavioral Targeting in the International Realm, P...

What's going on in behavioral marketing beyond the borders? Two of the major players in the space help us catch up. Read More...

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Behavioral Problems
Data insights

Behavioral Problems

18y Anna Papadopoulos

Behavioral Problems

Is behavioral targeting too time-consuming? Read More

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Creative Behavior
Data insights

Creative Behavior

18y Anna Papadopoulos

Creative Behavior

Solid behavioral campaigns begin as collaboration between media and creative. Read More...

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Welcome Back for Good Behavior
Data insights

Welcome Back for Good Behavior

18y Anna Papadopoulos

Welcome Back for Good Behavior

Behavioral targeting isn't limited to the publisher's network; it can work well on the advertiser's site, too. Enter behavioral remarketing. Read More...

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Behavioral Targeting 2006: The Future Is Here
Data insights

Behavioral Targeting 2006: The Future Is Here

18y Anna Papadopoulos

Behavioral Targeting 2006: The Future Is Here

Educating agencies and their clients is key to behavioral targeting's success. Read More...

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Tying the Knot With Behavioral Targeting
Data insights

Tying the Knot With Behavioral Targeting

18y Anna Papadopoulos

Tying the Knot With Behavioral Targeting

Behavioral targeting from the consumer's perspective -- and what marketers can learn from it. Read More...

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Behavioral Targeting to Fuel Automotive Campaigns
Data insights

Behavioral Targeting to Fuel Automotive Campaigns

18y Anna Papadopoulos

Behavioral Targeting to Fuel Automotive Campaigns

In 2006, behavioral targeting will play a stronger role in automotive planning. Read More...

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Yahoo! Revamps Broadcast Site to Hook Advertisers
Media

Yahoo! Revamps Broadcast Site to Hook Advertisers

23y Anna Papadopoulos

Yahoo! Revamps Broadcast Site to Hook Advertisers

Yahoo! feels the new site, loaded with extra streaming and audioofferings, will attract legions of viewers, and advertisers along the way. Read More...

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