Instagram listened to its users and determined that it was time to evolve its system to meet the needs of consumers.
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The social platform is creating new local ad solutions on mobile (primarily feature phones) in high-growth countries, so that marketers can tailor the way they serve their ads to international destinations.
A sizeable 62 percent of consumers believe that social media has no influence on their purchasing decisions. But is that really the case?
Automatically posted updates will start to show up less and less in consumers' news feeds. How will this affect your digital marketing strategy?
AdGooroo reports that about 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords in 2013.