Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud

Display Advertising Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud

8y Augustine Fou

Brand Advertisers: Escaping an Ecosystem of Digita...

Fraud in digital advertising runs rampant, yet few advertisers are able to combat it in a meaningful way. Dr. Augustine Fou shares steps advertisers c...

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#SESNY: Toward a Performance Mindset for All Advertising

Marketing #SESNY: Toward a Performance Mindset for All Advertising

8y Augustine Fou

#SESNY: Toward a Performance Mindset for All Adver...

We no longer separate traditional from digital, but rather determine a new equilibrium point on this continuum, which perfectly balances the use of tr...

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Tips for Marketers Selecting a Digital Agency

Marketing Tips for Marketers Selecting a Digital Agency

8y Augustine Fou

Tips for Marketers Selecting a Digital Agency

Five red flags to watch out for to tell if your agency sucks at digital. Part one in a two-part series. Read More...

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Context Is Not King or Queen; It's Just Necessary

Marketing Context Is Not King or Queen; It's Just Necessary

8y Augustine Fou

Context Is Not King or Queen; It's Just Necessary

The concept of optimizing helps us break out of the mentality of shooting a message at a person and instead finding out if our content was actually us...

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2013 New Year's Digital Marketing Resolutions

Marketing 2013 New Year's Digital Marketing Resolutions

8y Augustine Fou

2013 New Year's Digital Marketing Resolutions

Let's all resolve to do marketing in ways that are better for all parties involved - agencies, clients, and end consumers. Read More...

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The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs

Marketing The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs

8y Augustine Fou

The Good, Bad, and Ugly of Online Campaign Ratings...

A look into why some industries and companies have moved aggressively into digital, but others still have not. Read More...

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Why You Should Banish the Net Promoter Score Immediately

Marketing Why You Should Banish the Net Promoter Score Immediately

9y Augustine Fou

Why You Should Banish the Net Promoter Score Immed...

Alternative metrics and techniques that marketers can use to truly tell if they will be able to increase sales. Read More...

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Digital Strategy To-MAY-to vs. To-MAH-to

Marketing Digital Strategy To-MAY-to vs. To-MAH-to

9y Augustine Fou

Digital Strategy To-MAY-to vs. To-MAH-to

How marketers can focus their attention on the information needs of users and then change the marketing activities they deploy or reallocate budgets t...

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The Agency-Client Relationship is Forever Changed

Marketing The Agency-Client Relationship is Forever Changed

9y Augustine Fou

The Agency-Client Relationship is Forever Changed

With the rise of digital, there are so many new technologies, tactics, and techniques that it simply isn’t possible for any one agency to have all of ...

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Targeting vs. Privacy - Who Will Win?

Marketing Targeting vs. Privacy - Who Will Win?

9y Augustine Fou

Targeting vs. Privacy - Who Will Win?

How can we solve the conflict between advertisers' need for more targeting and users' need for more privacy? Read More...

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Digital + Traditional = Unified Marketing

Marketing Digital + Traditional = Unified Marketing

9y Augustine Fou

Digital + Traditional = Unified Marketing

How do we rationally shift dollars between traditional and digital marketing tactics? Read More...

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Branding Today: Why It's Ineffective, Irrelevant, Irritating, and Impotent

Marketing Branding Today: Why It's Ineffective, Irrelevant, Irritating, and Impotent

9y Augustine Fou

Branding Today: Why It's Ineffective, Irrelevant, ...

Brands must act on real-time consumer feedback to continuously develop awesome products. Read More...

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3 Deadly Sins of Social Media Marketing: Facebook, Groupon, and Pinterest

Marketing 3 Deadly Sins of Social Media Marketing: Facebook, Groupon, and Pinterest

9y Augustine Fou

3 Deadly Sins of Social Media Marketing: Facebook,...

Social media is about attracting actions and conversations, not shouting at people. Read More...

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Top Digital Challenges of Marketers Today

Marketing Top Digital Challenges of Marketers Today

9y Augustine Fou

Top Digital Challenges of Marketers Today

Eight digital marketing challenges and how to overcome them. Read More...

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Digital Strategy and How to Tell if Your Agency Has Any

Marketing Digital Strategy and How to Tell if Your Agency Has Any

9y Augustine Fou

Digital Strategy and How to Tell if Your Agency Ha...

How to ensure the marketing tactics your company is deploying are the right ones. Part two in a two-part series. Read More...

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Search Marketing and Social Media in Regulated Industries

Conference Coverage Search Marketing and Social Media in Regulated Industries

9y Augustine Fou

Search Marketing and Social Media in Regulated Ind...

Despite the complexity, companies can stay within the "compliance envelope" by being proactive in their marketing. Read More...

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10 Commandments of Modern Marketing

Marketing 10 Commandments of Modern Marketing

9y Augustine Fou

10 Commandments of Modern Marketing

A list of the 10 rules every marketer should follow to meet consumer needs in 2012. Read More...

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Digital Is a Philosophy: A New Looking Glass for Common Digital Tactics

Marketing Digital Is a Philosophy: A New Looking Glass for Common Digital Tactics

9y Augustine Fou

Digital Is a Philosophy: A New Looking Glass for C...

Get a fresh perspective on search, social media, and mobile marketing. Read More...

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Implementing 'Digital Is a Philosophy'

Marketing Implementing 'Digital Is a Philosophy'

10y Augustine Fou

Implementing 'Digital Is a Philosophy'

Instead of thinking of digital as the channel, we need to think of it as a set of guiding principles that can help make all advertising and marketing ...

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Unified Marketing - Going Beyond Integrated Marketing

Marketing Unified Marketing - Going Beyond Integrated Marketing

10y Augustine Fou

Unified Marketing - Going Beyond Integrated Market...

Unified marketing is a framework that allows all marketing tactics to be plotted together and compared. Read More...

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Digital Opens the Opportunity for Organizational Transformation

Marketing Digital Opens the Opportunity for Organizational Transformation

10y Augustine Fou

Digital Opens the Opportunity for Organizational T...

Agencies need to make changes to their business models, organizational structures, and internal processes in order to thrive in this new digital world...

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Digital Requires the Remodeling of the Relic Agency Model

Marketing Digital Requires the Remodeling of the Relic Agency Model

10y Augustine Fou

Digital Requires the Remodeling of the Relic Agenc...

A look at the trends that are causing the disruption of the old-world business model. Part one in a two-part series. Read More...

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Digital Demands Destruction of Organizational Silos

Marketing Digital Demands Destruction of Organizational Silos

10y Augustine Fou

Digital Demands Destruction of Organizational Silo...

Processes that can be put in place to lay the groundwork for taking advantage of digital insights and more rapidly translating them into competitive a...

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TV Advertising Still Works…

Marketing TV Advertising Still Works…

10y Augustine Fou

TV Advertising Still Works…

Advertising on television may make consumers feel better about your brand, but does it actually drive any incremental sales? Read More...

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Convergence - The Present Tsunami Hitting Advertising

Marketing Convergence - The Present Tsunami Hitting Advertising

10y Augustine Fou

Convergence - The Present Tsunami Hitting Advertis...

Every single medium that was part of the mainstay of big advertisers is undergoing massive change. What are the implications for marketers? Read More...

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Experiential Marketing

Marketing Experiential Marketing

10y Augustine Fou

Experiential Marketing

Consumers are savvy and informed; they won't just take your word on a product. Experiencing the product is more important than ever. Read More...

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Digital Is a Philosophy

Marketing Digital Is a Philosophy

10y Augustine Fou

Digital Is a Philosophy

Digital is the thread that ties all forms of advertising and marketing together. Read More...

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