A look into why some industries and companies have moved aggressively into digital, but others still have not.
Articles by this author
Alternative metrics and techniques that marketers can use to truly tell if they will be able to increase sales.
How marketers can focus their attention on the information needs of users and then change the marketing activities they deploy or reallocate budgets to more optimally address customers' needs.
With the rise of digital, there are so many new technologies, tactics, and techniques that it simply isn’t possible for any one agency to have all of that expertise in house at the same time.
How can we solve the conflict between advertisers' need for more targeting and users' need for more privacy?