The Confluence of Mobile, Location, Social, and Group

The Confluence of Mobile, Location, Social, and Group

13y Augustine Fou

The Confluence of Mobile, Location, Social, and Gr...

And the implications and impact on integrated marketing. Read More...

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SEO + SEM + SMO = ROI

SEO + SEM + SMO = ROI

13y Augustine Fou

SEO + SEM + SMO = ROI

Getting back to the basics with some well-worn acronyms to remind us what they are, why they're important, and how to do each correctly. Read More...

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New Year's Digital Resolutions

New Year's Digital Resolutions

13y Augustine Fou

New Year's Digital Resolutions

Three ways to change your digital and social media strategies this year. Read More...

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Why Marketing Should No Longer Be Just a Creative Exercise

Why Marketing Should No Longer Be Just a Creative Exercise

13y Augustine Fou

Why Marketing Should No Longer Be Just a Creative ...

Why marketers must think about innovating - and not just in marketing. Read More...

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The Grand Digital Canyon - Have You Crossed It Yet?

The Grand Digital Canyon - Have You Crossed It Yet?

13y Augustine Fou

The Grand Digital Canyon - Have You Crossed It Yet...

Allocating a small percentage of your ad budget to "digital" tactics is not the same as crossing the digital chasm. Here's why you must make that leap...

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The ROI of Social Media Is Still Zero

The ROI of Social Media Is Still Zero

13y Augustine Fou

The ROI of Social Media Is Still Zero

How do we get at the ROI of social media? First, let us reprise last year's key points and then add a few new ones. Read More...

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Mapping Marketing Tactics to Stages of the Purchase Funnel

Mapping Marketing Tactics to Stages of the Purchase Funnel

14y Augustine Fou

Mapping Marketing Tactics to Stages of the Purchas...

Marketers must get back to basics when determining what tactic works best to win over online consumers. Read More...

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Social Commerce: In Friends We Trust

Social Commerce: In Friends We Trust

14y Augustine Fou

Social Commerce: In Friends We Trust

How to integrate social networks into your marketing plan. Read More...

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Dead Metrics Walking

Dead Metrics Walking

14y Augustine Fou

Dead Metrics Walking

The three groups of metrics of different advertising channels - push advertising, direct response, and pull marketing. Read More...

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Digital Best Practices That All Marketers Can Learn From

Digital Best Practices That All Marketers Can Learn From

14y Augustine Fou

Digital Best Practices That All Marketers Can Lear...

Four ways that businesses can benefit from advances in the digital landscape. Read More...

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How to Use Search to Calculate the ROI of Awareness Advertising

How to Use Search to Calculate the ROI of Awareness Advertising

14y Augustine Fou

How to Use Search to Calculate the ROI of Awarenes...

Planning an awareness campaign in TV or other media? Advertisers can now correlate money spent on that campaign to a lift in search - and estimate the...

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Digital is the DNA of All Advertising

Digital is the DNA of All Advertising

14y Augustine Fou

Digital is the DNA of All Advertising

Digital is the thread that weaves through all of advertising. Digital techniques and analytics can and should infuse into every phase of the advertisi...

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The 22 Immutable Laws of Marketing No Longer Apply, Part 3

The 22 Immutable Laws of Marketing No Longer Apply, Part 3

14y Augustine Fou

The 22 Immutable Laws of Marketing No Longer Apply...

Debunking the laws of singularity, unpredictability, success, failure, hype, acceleration, and resources. Last in a three part series. Read More...

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The 22 Immutable Laws of Marketing No Longer Apply, Part 2

The 22 Immutable Laws of Marketing No Longer Apply, Part 2

14y Augustine Fou

The 22 Immutable Laws of Marketing No Longer Apply...

Why the laws of duality, the opposite, and others no longer hold true. Second in a three-part series. Read More...

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The 22 Immutable Laws of Marketing No Longer Apply

The 22 Immutable Laws of Marketing No Longer Apply

14y Augustine Fou

The 22 Immutable Laws of Marketing No Longer Apply

The game has changed as the balance of power shifts away from advertisers to the very people they used to target. First in a three part series. Read M...

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Is Believing in Behavioral Targeting Like Believing in Santa?

Is Believing in Behavioral Targeting Like Believing in Santa?

14y Augustine Fou

Is Believing in Behavioral Targeting Like Believin...

Should we have grown out of our naïve belief in behavioral targeting? Read More...

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What's Wrong With the Net Promoter Score

What's Wrong With the Net Promoter Score

14y Augustine Fou

What's Wrong With the Net Promoter Score

Three reasons why the Net Promoter Score is a waste of time. Read More...

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How to Do Social Marketing in Heavily Regulated Industries

How to Do Social Marketing in Heavily Regulated Industries

14y Augustine Fou

How to Do Social Marketing in Heavily Regulated In...

Financial services, pharmaceutical, and healthcare are ripe for social marketing. Here's why. Read More...

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A New Definition of 'Digital'

A New Definition of 'Digital'

15y Augustine Fou

A New Definition of 'Digital'

Defining 'digital' as the collection of habits and expectations of today's consumers -- and what that means to marketers. Read More...

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Metrics, Metrics Everywhere

Metrics, Metrics Everywhere

15y Augustine Fou

Metrics, Metrics Everywhere

Thanks to social networks and digital tools, metrics can provide relevant marketing research in real time and reveal new business opportunities. Read ...

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Advertising Does Not Create Demand, But...

Advertising Does Not Create Demand, But...

15y Augustine Fou

Advertising Does Not Create Demand, But...

It may help fulfill demand. Understand the difference. Read More...

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Consumers Have Changed, So Should Advertisers

Consumers Have Changed, So Should Advertisers

15y Augustine Fou

Consumers Have Changed, So Should Advertisers

Five ways that consumers have irreversibly altered their expectations online and offline. Read More...

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Social Media Benchmarks: Realities and Myths

Social Media Benchmarks: Realities and Myths

15y Augustine Fou

Social Media Benchmarks: Realities and Myths

Benchmarks to avoid and others to embrace. Read More...

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The ROI for Social Media Is Zero

The ROI for Social Media Is Zero

15y Augustine Fou

The ROI for Social Media Is Zero

If social marketing's done right, the potential ROI could be infinite. Five tips to get you started. Read More...

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Social Intensity: A New Measure for Campaign Success?

Social Intensity: A New Measure for Campaign Success?

15y Augustine Fou

Social Intensity: A New Measure for Campaign Succe...

A look at two metrics that online marketers should pay attention to today. And they are not frequency and reach. Read More...

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Beyond Targeting in the Age of the Modern Consumer

Beyond Targeting in the Age of the Modern Consumer

15y Augustine Fou

Beyond Targeting in the Age of the Modern Consumer

Three tips for using "missing link" marketing to solve targeting's shortcomings. Read More...

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Search Improves All Marketing Aspects

Search Improves All Marketing Aspects

15y Augustine Fou

Search Improves All Marketing Aspects

Search is much more than just an opportunity for marketers to push out another message. Read More...

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