You've likely noticed the reports about partnerships and strategic alliances amid the all the news of stocks plummeting and layoffs. That's because wh...
View articleBarry reviews a rash of statistics, information, and data that have been released in recent months about online advertising. And he draws some conclus...
View articleIn the context of building customer relationships, there's strong evidence that customizing and personalizing the Web experience leads to greater cust...
View articleGlobal Internet marketing -- and the electronic commerce associated with it -- is predicted to escalate dramatically in the next several years. The po...
View articleWant to increase the effectiveness of your Internet marketing activities? Here are three techniques to reach prospects at the right time in the sales ...
View articleFor B2B marketers, Internet marketing is emerging as an inevitable way of doing business, but it's your audience that drives the effectiveness of dire...
View articleDo you use your Web site for lead generation, qualification, and sales? Here's how to incorporate direct marketing techniques into your Web site for o...
View articleMany B2B marketers realize that building a customer-centric company is vital to corporate health and profitability. Yet even some of themost customer-...
View articleBarry tells you how increasing verticalization of the web will make life a lot easier for B2B marketers. Read More...
View articleOnline events are losing their novelty and achieving mass adoption. That's why it's imperative to differentiate your online event from everyone else's...
View articleIs it premature for B2B marketers to assume that email can replace direct mail or telemarketing? Integrate email into your existing marketing programs...
View articleBarry wants to talk elementary marketing. Why? Because it's amazing that even the most basic rules of marketing are sometimes broken by savvy B2B Inte...
View articleB2B communities are places where businesses sometimes engage in e-commerce, but that's not their primary goal. Exchanges or online marketplaces, on th...
View articleName any industry, any line of business, any subject, and you'll find some relatively in-depth information about it on the web for free. One of the ba...
View articleThe Internet juggernaut has already revolutionized marketing, yet some B2B marketers remain behind in fully migrating to Internet marketing. Barry giv...
View articleBuyers are not as loyal as they used to be in the past. Where loyalty does exist, it's frequently connected to service and support rather than to the ...
View articleBefore you rush head-first into B2B e-commerce and hit a brick wall, you might want to consider your current selling model. Understanding what it is, ...
View articleMarketing professionals who are responsible for web sites need to take control of them and, if necessary, make tough decisions when they aren't workin...
View articleThe shift to e-business has brought with it a new expectation: e-fulfillment. In the e-business world, prospects and customers will expect to get thei...
View articleEvery day in Internet-land, you hear about poor customer service. E-marketers are scrambling to improve customer relationships, and CRM solutions are ...
View articleBarry gives you a basic plan for building your own business community. Doing so may not be the right option for everyone, but it offers some interesti...
View articleUnlike any medium before it, the Internet creates a sense of community. You can become part of most communities, as an individual or a representative ...
View articleWhat exactly is an affiliate program? While the particulars change based on who is offering it and how it operates, the basicdefinition is the same: A...
View articleA lot of experts think the thrill is gone when it comes to banners. A recent Nielsen Media Research study said average banner ad click-through rates h...
View articleOne of the things the Internet brings to the marketing world is remarkable impatience. Everyone expects instant gratification, at least informationall...
View articleIn a brave new web world, the marketing organization faces the challenge of re-examining marketing objectives, priorities, strategies and tactics. Mar...
View article"Intersponding" may sound like Dilbert-speak. But really what Barry describes is a new era of customer service, when the web makes knowing your custom...
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