Tough Times? Time to Partner
Marketing

Tough Times? Time to Partner

23y Barry Silverstein

Tough Times? Time to Partner

You've likely noticed the reports about partnerships and strategic alliances amid the all the news of stocks plummeting and layoffs. That's because wh...

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B2B Online Advertising: Dead or Alive?
Marketing

B2B Online Advertising: Dead or Alive?

23y Barry Silverstein

B2B Online Advertising: Dead or Alive?

Barry reviews a rash of statistics, information, and data that have been released in recent months about online advertising. And he draws some conclus...

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B2B Personalization Revisited
Marketing

B2B Personalization Revisited

23y Barry Silverstein

B2B Personalization Revisited

In the context of building customer relationships, there's strong evidence that customizing and personalizing the Web experience leads to greater cust...

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Going Global With Internet Marketing
Marketing

Going Global With Internet Marketing

23y Barry Silverstein

Going Global With Internet Marketing

Global Internet marketing -- and the electronic commerce associated with it -- is predicted to escalate dramatically in the next several years. The po...

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Three Ways to Pull a Prospect to You
Marketing

Three Ways to Pull a Prospect to You

23y Barry Silverstein

Three Ways to Pull a Prospect to You

Want to increase the effectiveness of your Internet marketing activities? Here are three techniques to reach prospects at the right time in the sales ...

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B2B Marketers: Are You Ready for Tomorrow?
Marketing

B2B Marketers: Are You Ready for Tomorrow?

23y Barry Silverstein

B2B Marketers: Are You Ready for Tomorrow?

For B2B marketers, Internet marketing is emerging as an inevitable way of doing business, but it's your audience that drives the effectiveness of dire...

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Don't Build a Web Site - Build a Response Site
Marketing

Don't Build a Web Site - Build a Response Site

23y Barry Silverstein

Don't Build a Web Site - Build a Response Site

Do you use your Web site for lead generation, qualification, and sales? Here's how to incorporate direct marketing techniques into your Web site for o...

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Marketing to Your B2B Customers One-on-One
Marketing

Marketing to Your B2B Customers One-on-One

23y Barry Silverstein

Marketing to Your B2B Customers One-on-One

Many B2B marketers realize that building a customer-centric company is vital to corporate health and profitability. Yet even some of themost customer-...

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The Verticalization of the Web
Marketing

The Verticalization of the Web

23y Barry Silverstein

The Verticalization of the Web

Barry tells you how increasing verticalization of the web will make life a lot easier for B2B marketers. Read More...

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Repackaging Your Online Events
Marketing

Repackaging Your Online Events

23y Barry Silverstein

Repackaging Your Online Events

Online events are losing their novelty and achieving mass adoption. That's why it's imperative to differentiate your online event from everyone else's...

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The Hidden Value of B2B Email
Marketing

The Hidden Value of B2B Email

23y Barry Silverstein

The Hidden Value of B2B Email

Is it premature for B2B marketers to assume that email can replace direct mail or telemarketing? Integrate email into your existing marketing programs...

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B2B Means Back to Basics
Marketing

B2B Means Back to Basics

24y Barry Silverstein

B2B Means Back to Basics

Barry wants to talk elementary marketing. Why? Because it's amazing that even the most basic rules of marketing are sometimes broken by savvy B2B Inte...

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Shakeout Looming in B2B Communities?
Marketing

Shakeout Looming in B2B Communities?

24y Barry Silverstein

Shakeout Looming in B2B Communities?

B2B communities are places where businesses sometimes engage in e-commerce, but that's not their primary goal. Exchanges or online marketplaces, on th...

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Breaking Through With Information
Marketing

Breaking Through With Information

24y Barry Silverstein

Breaking Through With Information

Name any industry, any line of business, any subject, and you'll find some relatively in-depth information about it on the web for free. One of the ba...

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Now Is the Time to Integrate
Marketing

Now Is the Time to Integrate

24y Barry Silverstein

Now Is the Time to Integrate

The Internet juggernaut has already revolutionized marketing, yet some B2B marketers remain behind in fully migrating to Internet marketing. Barry giv...

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Treating Customers Like... Customers
Marketing

Treating Customers Like... Customers

24y Barry Silverstein

Treating Customers Like... Customers

Buyers are not as loyal as they used to be in the past. Where loyalty does exist, it's frequently connected to service and support rather than to the ...

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"Modeling" Your E-Commerce Efforts
Marketing

"Modeling" Your E-Commerce Efforts

24y Barry Silverstein

"Modeling" Your E-Commerce Efforts

Before you rush head-first into B2B e-commerce and hit a brick wall, you might want to consider your current selling model. Understanding what it is, ...

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It's Not Just A Web Site Anymore
Marketing

It's Not Just A Web Site Anymore

24y Barry Silverstein

It's Not Just A Web Site Anymore

Marketing professionals who are responsible for web sites need to take control of them and, if necessary, make tough decisions when they aren't workin...

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E-fulfillment: Go There
Marketing

E-fulfillment: Go There

24y Barry Silverstein

E-fulfillment: Go There

The shift to e-business has brought with it a new expectation: e-fulfillment. In the e-business world, prospects and customers will expect to get thei...

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Is It Time for a Customer-Driven Extranet?
Marketing

Is It Time for a Customer-Driven Extranet?

24y Barry Silverstein

Is It Time for a Customer-Driven Extranet?

Every day in Internet-land, you hear about poor customer service. E-marketers are scrambling to improve customer relationships, and CRM solutions are ...

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Building Your Own Business-to-Business Internet Community
Marketing

Building Your Own Business-to-Business Internet Community

24y Barry Silverstein

Building Your Own Business-to-Business Internet Co...

Barry gives you a basic plan for building your own business community. Doing so may not be the right option for everyone, but it offers some interesti...

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Business Communities: An Emerging Marketing Opportunity
Marketing

Business Communities: An Emerging Marketing Opportunity

24y Barry Silverstein

Business Communities: An Emerging Marketing Opport...

Unlike any medium before it, the Internet creates a sense of community. You can become part of most communities, as an individual or a representative ...

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Affiliate Programs: Do They Work for B-to-B?
Marketing

Affiliate Programs: Do They Work for B-to-B?

24y Barry Silverstein

Affiliate Programs: Do They Work for B-to-B?

What exactly is an affiliate program? While the particulars change based on who is offering it and how it operates, the basicdefinition is the same: A...

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The Banner is Dead-Long Live the Banner
Marketing

The Banner is Dead-Long Live the Banner

25y Barry Silverstein

The Banner is Dead-Long Live the Banner

A lot of experts think the thrill is gone when it comes to banners. A recent Nielsen Media Research study said average banner ad click-through rates h...

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Give It to Me NOW!
Marketing

Give It to Me NOW!

25y Barry Silverstein

Give It to Me NOW!

One of the things the Internet brings to the marketing world is remarkable impatience. Everyone expects instant gratification, at least informationall...

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Brave New World
Media

Brave New World

25y Barry Silverstein

Brave New World

In a brave new web world, the marketing organization faces the challenge of re-examining marketing objectives, priorities, strategies and tactics. Mar...

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Intersponding: A New Kind of Customer Service
Marketing

Intersponding: A New Kind of Customer Service

25y Barry Silverstein

Intersponding: A New Kind of Customer Service

"Intersponding" may sound like Dilbert-speak. But really what Barry describes is a new era of customer service, when the web makes knowing your custom...

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