You've likely noticed the reports about partnerships and strategic alliances amid the all the news of stocks plummeting and layoffs. That's because when times are tough, B2B companies look for every available option to build their businesses.
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Barry reviews a rash of statistics, information, and data that have been released in recent months about online advertising. And he draws some conclusions, or at least enumerates some points to consider.
In the context of building customer relationships, there's strong evidence that customizing and personalizing the Web experience leads to greater customer loyalty and higher customer retention rates.
Global Internet marketing -- and the electronic commerce associated with it -- is predicted to escalate dramatically in the next several years. The possibilities are ever-so pleasing. Yet some barriers are all-too real. The good news is, they're surmountable.
Want to increase the effectiveness of your Internet marketing activities? Here are three techniques to reach prospects at the right time in the sales cycle and pull them to your Web site.