Barry Levine

Barry Levine covers marketing tech news for ClickZ. Previously, he covered this space as a Senior Reporter for Marketing Land, MarTech Today and Search Engine Land, as a Senior Writer for VentureBeat, and, before that, as a reporter for CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET in NYC; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; wrote the “Power Klingon” audio book for Simon & Schuster; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

IAB offers a guide to simplify Advanced TV advertising

Digital Advertising IAB offers a guide to simplify Advanced TV advertising

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IAB offers a guide to simplify Advanced TV adverti...

The Interactive Advertising Bureau (IAB) Video Center of Excellence has released a market snapshot reference guide in order to help advertisers "make ...

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LinkedIn buys cross-device identity provider Drawbridge

Digital Advertising LinkedIn buys cross-device identity provider Drawbridge

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LinkedIn buys cross-device identity provider Drawb...

Microsoft-owned LinkedIn has announced they'll acquire Drawbridge, an identity management provider best known for its cross-device graph, which matche...

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Salesforce launches Blockchain platform for user-managed, authenticated document sharing

Blockchain Salesforce launches Blockchain platform for user-managed, authenticated document sharing

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Salesforce launches Blockchain platform for user-m...

On Wednesday, Salesforce announced what they call "the first use of a low-code blockchain platform for CRM," giving blockchain a big boost toward broa...

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Salesforce launches Datorama Marketplace for creating apps with marketing intelligence

Analytics Salesforce launches Datorama Marketplace for creating apps with marketing intelligence

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Salesforce launches Datorama Marketplace for creat...

On Thursday, the CRM giant launched Datorama Marketplace to help developers create custom and specialized apps that employ the marketing intelligence ...

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PepsiCo looks to drive more personalized experiences via new Foodservice Digital Lab

Digital Transformation PepsiCo looks to drive more personalized experiences via new Foodservice Digital Lab

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PepsiCo looks to drive more personalized experienc...

Pepsico has introduced a new data-driven consultancy in an effort to help its customers adjust to digital disruption by making better use of their mar...

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Forrester says "Go beyond ‘mobile-first’ to ‘the mobile remote control’ for experiences"

Mobile Forrester says "Go beyond ‘mobile-first’ to ‘the mobile remote control’ for experiences"

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Forrester says "Go beyond ‘mobile-first’ to ‘the m...

A "mobile-first design mantra blinds CMOs to the whole picture,” because mobile is much more than just another channel like web, radio, or email, says...

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OpenX’s new OpenAudience aims to be "the first people-based marketing for programmatic ads"

Digital Advertising OpenX’s new OpenAudience aims to be "the first people-based marketing for programmatic ads"

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OpenX’s new OpenAudience aims to be "the first peo...

OpenX has launched private testing of OpenAudience. Chief Product Officer Todd Parsons talks to ClickZ about their hope of making it an open-web versi...

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Google launches two new types of ads: intent-based Discovery ads and query-based Gallery ads

Digital Advertising Google launches two new types of ads: intent-based Discovery ads and query-based Gallery ads

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Google launches two new types of ads: intent-based...

70% of users have indicated to Google that they are very interested in coming across new content without active effort, Google's Display Ads MD Dan Ta...

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Adobe adds SMB-friendly features to its Magento commerce platform

Industry Developments Adobe adds SMB-friendly features to its Magento commerce platform

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Adobe adds SMB-friendly features to its Magento co...

Updates to Adobe's Magento commerce platform announced this week will aid SMBs by integrating with Amazon Sales, Google Shopping ads and Merchant Acco...

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Three-quarters of retailers say they need to reinvent themselves: New report outlines how

Ecommerce Three-quarters of retailers say they need to reinvent themselves: New report outlines how

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Three-quarters of retailers say they need to reinv...

“For retailers,” says a new report from the World Retail Congress, “good is no longer enough [and] being average is punished hard.” Read More...

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