FTC Privacy Framework: Time to Stand Up and Take 'Notice'
Marketing

FTC Privacy Framework: Time to Stand Up and Take 'Notice'

13y Ben Isaacson

FTC Privacy Framework: Time to Stand Up and Take '...

Don't allow regulators to establish privacy rules that may directly impact your business without your voice being heard. Read More...

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Authentication: A Good Start, Not a Final Answer
Email

Authentication: A Good Start, Not a Final Answer

20y Ben Isaacson

Authentication: A Good Start, Not a Final Answer

E-mail authentication's future, and how it will affect legitimate e-mailers. Read More...

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E-Mail Accreditation: Giving Credit Where Credit's Due
Email

E-Mail Accreditation: Giving Credit Where Credit's Due

20y Ben Isaacson

E-Mail Accreditation: Giving Credit Where Credit's...

Third-party e-mail accreditation becomes a reality at last. E-mailers who do their homework will get good report cards. Read More...

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Whitelists and Filters
Email

Whitelists and Filters

20y Ben Isaacson

Whitelists and Filters

A whitelist is a badge of honor to e-mailers, a testament to their legitimacy. But the badge may be plastic, not gold. Read More...

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Gmail and Search/E-Mail Integration
Email

Gmail and Search/E-Mail Integration

20y Ben Isaacson

Gmail and Search/E-Mail Integration

Marketing breakthrough or brave new world? Read More

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What's Your Primary Purpose?
Email

What's Your Primary Purpose?

20y Ben Isaacson

What's Your Primary Purpose?

The deadline for public suggestions on CAN-SPAM has been extended. Important issues to comment on. Read More...

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Help Stop Do Not E-Mail
Email

Help Stop Do Not E-Mail

20y Ben Isaacson

Help Stop Do Not E-Mail

The request for public comments on the proposed Do Not E-Mail Registry is about to close. Read More...

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Is E-Mail in Spyware's Crosshairs?
Email

Is E-Mail in Spyware's Crosshairs?

20y Ben Isaacson

Is E-Mail in Spyware's Crosshairs?

Think spyware has nothing to do with your e-mail marketing campaign? Think again. Read More...

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CAN-SPAM and E-Mail Sender Fields
Email

CAN-SPAM and E-Mail Sender Fields

20y Ben Isaacson

CAN-SPAM and E-Mail Sender Fields

Who (or what) is your e-mail 'from'? The question now goes beyond response and open rates to legal compliance. Read More...

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What I Learned at Spam Camp
Email

What I Learned at Spam Camp

20y Ben Isaacson

What I Learned at Spam Camp

CAN-SPAM is only in phase one. How the law evolves depends on who provides the input. Read More...

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2004: The Year of Suppression
Email

2004: The Year of Suppression

20y Ben Isaacson

2004: The Year of Suppression

CAN-SPAM is just the beginning. Unsubscribing, and staying unsubscribed, is the big issue for consumers and e-mailers alike. Read More...

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A Big, Big Year for E-Mail
Email

A Big, Big Year for E-Mail

20y Ben Isaacson

A Big, Big Year for E-Mail

Lessons were learned, legislation’s looming. 2003 will go down as the year of all e-mail, all the time. Read More...

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It's in the CAN!
Email

It's in the CAN!

20y Ben Isaacson

It's in the CAN!

The CAN-SPAM Act's not perfect, but it's a step in the right direction. Read More...

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Bounce Codes: Can't We All Just Get Along?
Email

Bounce Codes: Can't We All Just Get Along?

20y Ben Isaacson

Bounce Codes: Can't We All Just Get Along?

Your e-mail bounces. The ISP sends a bounce code to define the problem. Why don't all ISP codes match? Read More...

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What's Your New Outlook? (Microsoft, That Is)
Email

What's Your New Outlook? (Microsoft, That Is)

20y Ben Isaacson

What's Your New Outlook? (Microsoft, That Is)

Will Outlook 2003 have a dramatic effect on e-mailers? Read More...

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Challenging The System
Email

Challenging The System

21y Ben Isaacson

Challenging The System

How marketers can respond to challenge/response. Read More

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Going Postal
Email

Going Postal

21y Ben Isaacson

Going Postal

E-mail append: Crafty, or just plain creepy? Will a patchwork of spam laws encourage marketers to mine more customer data? One marketer argues what yo...

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E-Mail Address Forensics
Email

E-Mail Address Forensics

21y Ben Isaacson

E-Mail Address Forensics

How can you tell if an e-mail address is 'dead'? Read More

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Permission: Black, White... and Grey?
Email

Permission: Black, White... and Grey?

21y Ben Isaacson

Permission: Black, White... and Grey?

Is permission to e-mail black and white, or does every marketer have a unique set of circumstances? Read More...

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The Unsubscribe Dilemma
Email

The Unsubscribe Dilemma

21y Ben Isaacson

The Unsubscribe Dilemma

People are taught to report e-mail as spam and never unsubscribe. Why it's a problem -- and ideas for solutions. Read More...

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The Confirmation Quandary
Email

The Confirmation Quandary

21y Ben Isaacson

The Confirmation Quandary

Most e-mailers don’t practice double opt-in, but may have to soon. Considerations when tightening a confirmation policy. Read More...

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What's Your E-Mail Policy?
Email

What's Your E-Mail Policy?

21y Ben Isaacson

What's Your E-Mail Policy?

Four reasons marketers and Webmasters must adopt a new kind of e-mail policy. Read More...

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What’s Your E-Mail Policy?
Email

What’s Your E-Mail Policy?

21y Ben Isaacson

What’s Your E-Mail Policy?

Four reasons marketers and Webmasters must adopt a new kind of e-mail policy. Read More...

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Don’t Give Up! E-Mail List Rental Isn’t Dead
Email

Don’t Give Up! E-Mail List Rental Isn’t Dead

21y Ben Isaacson

Don’t Give Up! E-Mail List Rental Isn’t Dead

Reports of the death of e-mail list rental have been greatly exaggerated. Read More...

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Who Really Controls E-Mail Delivery, Part 2
Email

Who Really Controls E-Mail Delivery, Part 2

21y Ben Isaacson

Who Really Controls E-Mail Delivery, Part 2

Techniques to increase user confidence and delivery success. Read More...

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Who Really Controls E-Mail Delivery, Part 1
Email

Who Really Controls E-Mail Delivery, Part 1

21y Ben Isaacson

Who Really Controls E-Mail Delivery, Part 1

Scrupulously follow double opt-in? Why it may not matter. Read More...

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Who’s Suppressing Whom?
Email

Who’s Suppressing Whom?

21y Ben Isaacson

Who’s Suppressing Whom?

Is an opt-out e-mail database feasible? Read More

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