More Bang for Your Mobile Ad Buck

Media More Bang for Your Mobile Ad Buck

7y Ben Plomion

More Bang for Your Mobile Ad Buck

The key to getting the most out of your mobile dollars is in cross-device targeting and attribution. Read More...

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The Importance of Where: Geo-Targeting Is a Marketer’s Best Friend

Local The Importance of Where: Geo-Targeting Is a Marketer’s Best Friend

7y Ben Plomion

The Importance of Where: Geo-Targeting Is a Market...

Geo-targeting allows marketers to target consumers where they are, but it should be used as part of a larger, omnichannel strategy in order to create ...

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7 Ways to Make Video Ads Work Better for Your Brand

Media 7 Ways to Make Video Ads Work Better for Your Brand

7y Ben Plomion

7 Ways to Make Video Ads Work Better for Your Bran...

Video spend continues to rise in the digital industry, so how can you make programmatic video work best for your brand? Read More...

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How Social Media Can Jumpstart Your Customer Base (and Brand)

Social How Social Media Can Jumpstart Your Customer Base (and Brand)

7y Ben Plomion

How Social Media Can Jumpstart Your Customer Base ...

Companies without massive budgets should be taking advantage of the benefits of social media to boost their brand's marketing efforts. Read More...

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Demystifying Causality for Marketers

Data insights Demystifying Causality for Marketers

7y Ben Plomion

Demystifying Causality for Marketers

What does causality mean for digital marketers and how should we be using it to gain more accurate measurements? Read More...

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What the Rise of Dark Social Programmatic Means for Facebook

Social What the Rise of Dark Social Programmatic Means for Facebook

7y Ben Plomion

What the Rise of Dark Social Programmatic Means fo...

Facebook seems to be ahead of the curve when it comes to dark social. How are they leveraging the growth of the new programmatic targeting capabilitie...

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Why Dark Social Could Be the Next Big Thing in Digital Marketing

Social Why Dark Social Could Be the Next Big Thing in Digital Marketing

7y Ben Plomion

Why Dark Social Could Be the Next Big Thing in Dig...

Why are marketers so excited about the possibility of tracking dark social traffic? Not only is it the quantity of traffic found on dark social channe...

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Online Retailers: Paid Search Is Great, But Buttress It With Programmatic Tactics

Data insights Online Retailers: Paid Search Is Great, But Buttress It With Programmatic Tactics

7y Ben Plomion

Online Retailers: Paid Search Is Great, But Buttre...

Programmatic techniques can help marketers find new customers that paid search tactics simply may not be able to reach, so the combination of paid sea...

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3 Opportunities for Marketing Automation Providers in 2015

Automation 3 Opportunities for Marketing Automation Providers in 2015

7y Ben Plomion

3 Opportunities for Marketing Automation Providers...

If marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology...

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Programmatic Continues to Grow Even as Challenges Linger

Media Programmatic Continues to Grow Even as Challenges Linger

7y Ben Plomion

Programmatic Continues to Grow Even as Challenges ...

New research shows that even though marketers face many hurdles in the programmatic marketplace, the industry is continuing to see growth. Read More...

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How the Visual Web Is Going to Change Marketing

Display Advertising How the Visual Web Is Going to Change Marketing

7y Ben Plomion

How the Visual Web Is Going to Change Marketing

Images have a powerful impact on the way consumers interact with the Web, so marketers need to be aware of the importance of visual aspects when desig...

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Agencies, Vendors, and the Gray Areas of Programmatic

Automation Agencies, Vendors, and the Gray Areas of Programmatic

7y Ben Plomion

Agencies, Vendors, and the Gray Areas of Programma...

If you're using the technology correctly, programmatic marketing can't be broken down into neat and tidy categories. This makes the process of pigeonh...

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The 5 Most Common Misconceptions on Attribution

Data insights The 5 Most Common Misconceptions on Attribution

7y Ben Plomion

The 5 Most Common Misconceptions on Attribution

Marketing attribution is vital to any company looking to understand the sales cycle. But before marketers dive in, they should be aware of these five ...

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Everything You Need to Know About Finding and Nurturing Leads

Automation Everything You Need to Know About Finding and Nurturing Leads

7y Ben Plomion

Everything You Need to Know About Finding and Nurt...

A comprehensive look at what you need to know to find and nurture leads effectively. With the help of marketing automation systems, you can increase y...

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Why Marketing Automation Is Driving a Bigger Role for the CMO

Automation Why Marketing Automation Is Driving a Bigger Role for the CMO

7y Ben Plomion

Why Marketing Automation Is Driving a Bigger Role ...

The newest technology available has led to the expansion of the scope of the chief marketing officer's role. But in some cases, the data-collection te...

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Content Marketing, Native Advertising, and the Limits of Programmatic

Data insights Content Marketing, Native Advertising, and the Limits of Programmatic

7y Ben Plomion

Content Marketing, Native Advertising, and the Lim...

While native advertising can't really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digita...

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8 Questions Your Retargeting Vendor Doesn't Want You to Ask

Data insights 8 Questions Your Retargeting Vendor Doesn't Want You to Ask

7y Ben Plomion

8 Questions Your Retargeting Vendor Doesn't Want Y...

While there are many things you should ask a potential retargeting vendor, these eight fundamental questions are the right place to start. Read More...

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3 Things to Know Before Signing With a Marketing Automation Provider

Automation 3 Things to Know Before Signing With a Marketing Automation Provider

8y Ben Plomion

3 Things to Know Before Signing With a Marketing A...

Considering these three things before deciding on a marketing automation provider can help you make a more informed decision. Read More...

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New Survey Points to Retargeting's Successes and Growing Pains

Data insights New Survey Points to Retargeting's Successes and Growing Pains

8y Ben Plomion

New Survey Points to Retargeting's Successes and G...

If social media ad exchanges continue to push mobile retargeting forward, the industry is poised for rapid expansion. Read More...

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Programmatic Can Finally Prove the ROI of Social Media Investment

Data insights Programmatic Can Finally Prove the ROI of Social Media Investment

8y Ben Plomion

Programmatic Can Finally Prove the ROI of Social M...

The techniques of programmatic marketing can be used both to make social campaigns more effective and to demonstrate that effectiveness with reliable ...

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Marketing in the Age of VRM and Customer Engagement

Automation Marketing in the Age of VRM and Customer Engagement

8y Ben Plomion

Marketing in the Age of VRM and Customer Engagemen...

The next generation of consumers is looking for meaningful engagement, and they are willing to provide the necessary information to achieve that. So w...

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When Real-Time Advertising Isn't Real Time

Data insights When Real-Time Advertising Isn't Real Time

8y Ben Plomion

When Real-Time Advertising Isn't Real Time

Real-time bidding (RTB) isn't always as real-time as you might think, as the bids are often based on data that is hours, or even days, old. If we want...

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Why the BlueKai Acquisition by Oracle Is a Big Deal for Programmatic Marketers

Automation Why the BlueKai Acquisition by Oracle Is a Big Deal for Programmatic Marketers

8y Ben Plomion

Why the BlueKai Acquisition by Oracle Is a Big Dea...

With the acquisition of BlueKai and its data, Oracle's Eloqua is going to be a much more powerful platform - a bridge is being built over the prospect...

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The 5 C’s of Effective Content Marketing

Data insights The 5 C’s of Effective Content Marketing

8y Ben Plomion

The 5 C’s of Effective Content Marketing

If you're not already producing content for your brand, now is the time to start. When you know what you're doing, there's no more effective way to ge...

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Attribution Exposed: What Content Marketers Need to Know

Automation Attribution Exposed: What Content Marketers Need to Know

8y Ben Plomion

Attribution Exposed: What Content Marketers Need t...

A previous column on why we need new and better ways to track the content we produce struck a chord with marketers, so now here's a deeper look at the...

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5 Best Practices for Reforming Your Retargeting Campaigns

Data insights 5 Best Practices for Reforming Your Retargeting Campaigns

8y Ben Plomion

5 Best Practices for Reforming Your Retargeting Ca...

Retargeting is a favored tool of marketers, and its use is on the rise. An increase in spending for retargeting should translate to measureable brand ...

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Why It’s Time to Rethink Performance Marketing

Data insights Why It’s Time to Rethink Performance Marketing

8y Ben Plomion

Why It’s Time to Rethink Performance Marketing

Attribution models are a notoriously complicated topic, but many so-called branding campaigns can now be carefully measured with more advanced attribu...

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