Content Marketing Deserves Display Ad Treatment from Automated Multi-Touch Attribution Systems
Automation

Content Marketing Deserves Display Ad Treatment from Automated Multi-Touch ...

10y Ben Plomion

Content Marketing Deserves Display Ad Treatment fr...

There are still some obstacles to better attribution models, but content marketers will need to demand more from their marketing automation vendors in...

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Twitter Retargeting, in 140 Characters or Less
Paid Search

Twitter Retargeting, in 140 Characters or Less

10y Ben Plomion

Twitter Retargeting, in 140 Characters or Less

The news is finally out, and it's big news: Twitter is entering the programmatic marketing era with the launch of tailored audiences, a new marketing ...

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Retargeting Goes Mainstream: 1 in 5 Marketers Now Have Dedicated Retargeting Budget
Data insights

Retargeting Goes Mainstream: 1 in 5 Marketers Now Have Dedicated Retargetin...

10y Ben Plomion

Retargeting Goes Mainstream: 1 in 5 Marketers Now ...

Two years ago, the Chango Retargeting Barometer pointed to an industry on the way up. New survey results reveal that retargeting is now flying high. R...

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How Programmatic Site Retargeting Can Give Marketing Automation a Superboost
Automation

How Programmatic Site Retargeting Can Give Marketing Automation a Superboos...

10y Ben Plomion

How Programmatic Site Retargeting Can Give Marketi...

What is programmatic site retargeting? Chango's Ben Plomion explains how it works and how PSR can complement a marketing automation campaign. Read Mor...

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Uncovering Your Secret Stash of Marketing Data to Improve Segmentation & Targeting
Data insights

Uncovering Your Secret Stash of Marketing Data to Improve Segmentation &...

10y Ben Plomion

Uncovering Your Secret Stash of Marketing Data to ...

Companies fail to take advantage data from offline customers, social channels, other ad campaigns and elsewhere. How can you put this data to better u...

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5 Tips For Making the Most of Your Holiday Season Media Spend
Data insights

5 Tips For Making the Most of Your Holiday Season Media Spend

11y Ben Plomion

5 Tips For Making the Most of Your Holiday Season ...

The holidays are fast approaching. Here's how to make sure you get your share of the billions U.S. consumers will be spending this season. Read More...

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The Right and Wrong Ways to Measure Content Marketing
Data insights

The Right and Wrong Ways to Measure Content Marketing

11y Ben Plomion

The Right and Wrong Ways to Measure Content Market...

To understand the value of a given piece of content, we have to look at each stage separately. Read More...

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Debunking 5 Myths About Display Advertising
Data insights

Debunking 5 Myths About Display Advertising

11y Ben Plomion

Debunking 5 Myths About Display Advertising

Many direct response marketers remain reluctant to embrace modern display advertising because they don't know what performance display looks like; it'...

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