There are still some obstacles to better attribution models, but content marketers will need to demand more from their marketing automation vendors in...
View articleThe news is finally out, and it's big news: Twitter is entering the programmatic marketing era with the launch of tailored audiences, a new marketing ...
View articleTwo years ago, the Chango Retargeting Barometer pointed to an industry on the way up. New survey results reveal that retargeting is now flying high. R...
View articleWhat is programmatic site retargeting? Chango's Ben Plomion explains how it works and how PSR can complement a marketing automation campaign. Read Mor...
View articleCompanies fail to take advantage data from offline customers, social channels, other ad campaigns and elsewhere. How can you put this data to better u...
View articleThe holidays are fast approaching. Here's how to make sure you get your share of the billions U.S. consumers will be spending this season. Read More...
View articleTo understand the value of a given piece of content, we have to look at each stage separately. Read More...
View articleMany direct response marketers remain reluctant to embrace modern display advertising because they don't know what performance display looks like; it'...
View article