Why ranking tools need to evolve to keep up with search

SEO Why ranking tools need to evolve to keep up with search

5y Benjamin Spiegel

Why ranking tools need to evolve to keep up with s...

The way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer. Read Mor...

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Eight predictions about the future of big data

Data-Driven Marketing Eight predictions about the future of big data

5y Benjamin Spiegel

Eight predictions about the future of big data

Real-time data, data from connected everything, actionable vs. big... where is all this big data heading, and what should marketers be aware of this y...

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How to take your geo-fences to the next level

Data-Driven Marketing How to take your geo-fences to the next level

5y Benjamin Spiegel

How to take your geo-fences to the next level

Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectivel...

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How brands can benefit from consumers’ drive for self-improvement

Marketing How brands can benefit from consumers’ drive for self-improvement

5y Benjamin Spiegel

How brands can benefit from consumers’ drive for s...

Consumer behavior is more predictable around the New Year, when resolutions about self-improvement are especially top-of-mind. But are marketers targe...

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Wake up brands! Why content is everything

Marketing Wake up brands! Why content is everything

5y Benjamin Spiegel

Wake up brands! Why content is everything

Though marketers are aware that "content is king," brands that underestimate the value of consumer insights will fail to create and publish anything o...

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6 ways to improve the creative process

Marketing 6 ways to improve the creative process

5y Benjamin Spiegel

6 ways to improve the creative process

In spite of the rapid progression of technological developments, the evolution of marketing's creative process remains stunted. These strategies encou...

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The true value of social listening

Analytics The true value of social listening

6y Benjamin Spiegel

The true value of social listening

Can digital marketers collect valuable data by exclusively listening to social chatter? Here's why it's important to accumulate and analyze consumer i...

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The Importance of Conversations With Consumers

Marketing The Importance of Conversations With Consumers

6y Benjamin Spiegel

The Importance of Conversations With Consumers

Direct communication between brands and consumers is invaluable. Here's how consumer insights can enhance marketing strategy and create campaigns of s...

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Big Data: Inspect What You Expect

Data-Driven Marketing Big Data: Inspect What You Expect

6y Benjamin Spiegel

Big Data: Inspect What You Expect

Something as small as a single missing or broken tag can result in missing data. As a result, marketers need to really inspect data, rather than simpl...

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Why Brands Need to Invest in Experiential Marketing

Marketing Why Brands Need to Invest in Experiential Marketing

6y Benjamin Spiegel

Why Brands Need to Invest in Experiential Marketin...

With so much content available to consumers every which way, experiential marketing is a good way for brands to stand out. Read More...

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Will the Apple Watch Kill the Notification Game?

Media Will the Apple Watch Kill the Notification Game?

6y Benjamin Spiegel

Will the Apple Watch Kill the Notification Game?

Brands can't rely on the old mobile approach of "just make it smaller" for the new wave of wearable devices. How can ads succeed on this new technolog...

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The Future of Content: Predictive Personalization

Analytics The Future of Content: Predictive Personalization

6y Benjamin Spiegel

The Future of Content: Predictive Personalization

The future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targe...

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Nodes and Edges: Visualizing Network Data 101

Data-Driven Marketing Nodes and Edges: Visualizing Network Data 101

6y Benjamin Spiegel

Nodes and Edges: Visualizing Network Data 101

Visualizations of your social data can be extremely helpful in developing marketing strategies, but how can you go about creating these graphs? Read M...

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The Evolution of the CPG Influencer Model: It’s Not the Parents

Marketing The Evolution of the CPG Influencer Model: It’s Not the Parents

6y Benjamin Spiegel

The Evolution of the CPG Influencer Model: It’s No...

In today's YouTube culture, the younger generation is influenced by its own set of "experts," including online celebrities and social media stars, and...

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The Future of Agency SEO

Search The Future of Agency SEO

6y Benjamin Spiegel

The Future of Agency SEO

As SEO continues to mature, new types of engagements and agencies will begin to evolve. Here is a look at four ways the future of SEO could develop. R...

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Big Data 2.0 – YouTube Meets Text Analytics – Part 1

Actionable Analysis Big Data 2.0 – YouTube Meets Text Analytics – Part 1

6y Benjamin Spiegel

Big Data 2.0 – YouTube Meets Text Analytics – Part...

An actionable example, focusing on YouTube comments, of how to go about using the data behind text to better understand consumer trends and behavior. ...

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The Future of Big Data – Big Data 2.0

Analytics The Future of Big Data – Big Data 2.0

7y Benjamin Spiegel

The Future of Big Data – Big Data 2.0

The future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions ...

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Innovation — Lies, Promises, and PowerPoints

Marketing Innovation — Lies, Promises, and PowerPoints

7y Benjamin Spiegel

Innovation — Lies, Promises, and PowerPoints

Agencies are always promising their clients innovation - but what does that really mean? And how can they truly achieve innovative results? Read More...

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Data vs. Insights – They’re Not the Same, Not Even Close

Data-Driven Marketing Data vs. Insights – They’re Not the Same, Not Even Close

7y Benjamin Spiegel

Data vs. Insights – They’re Not the Same, Not Even...

In order for marketers to get their message across, they need more than data - they need to give clients new insights about their consumers, their bus...

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Stop Doing Social Just to Be Social

Marketing Stop Doing Social Just to Be Social

7y Benjamin Spiegel

Stop Doing Social Just to Be Social

In order for brands to succeed with their social marketing, they need to consider who to talk to, where to talk to them, what to say, and when to say ...

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Spritzing, Wearables, and the Future of Content Consumption

Marketing Spritzing, Wearables, and the Future of Content Consumption

7y Benjamin Spiegel

Spritzing, Wearables, and the Future of Content Co...

There are a lot of areas in the field of mobile and wearable devices that still have room for innovation, but companies are starting to pave the road ...

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Data-Driven Influencer Outreach: Creating Strategic 1-to-1 Connections

Marketing Data-Driven Influencer Outreach: Creating Strategic 1-to-1 Connections

7y Benjamin Spiegel

Data-Driven Influencer Outreach: Creating Strategi...

A detailed look at how to mine and then leverage deep and raw social data about potential influencers. Read More...

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Beyond the Like – Using Post-Action Analytics to Create a Better ROI Formula

Search Beyond the Like – Using Post-Action Analytics to Create a Better ROI Formula

7y Benjamin Spiegel

Beyond the Like – Using Post-Action Analytics to C...

Measuring social shares and mentions after the purchase can help marketers develop better bidding models by better understanding the true value of a c...

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7 Days Through Google Glass: The Experience

Search 7 Days Through Google Glass: The Experience

7y Benjamin Spiegel

7 Days Through Google Glass: The Experience

For seven days I "forced" myself to only use Google Glass in place of my phone, tablet, or computer for any task that the wearable technology could ex...

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Writing for Search: Where Meta Tags Meet David Ogilvy

Search Writing for Search: Where Meta Tags Meet David Ogilvy

7y Benjamin Spiegel

Writing for Search: Where Meta Tags Meet David Ogi...

Is it possible there was a time when we weren't chasing algorithms and we were focused purely on engaging our audience? When the goal for ad agencies ...

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Device Fragmentation -- The Death of Web Design?

Search Device Fragmentation -- The Death of Web Design?

7y Benjamin Spiegel

Device Fragmentation -- The Death of Web Design?

Device fragmentation, and its effect on the way consumers connect with material, will have a huge impact on marketing strategies in the coming months....

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No.5 Most Read Article of 2013: YouTube Paid Advertising - a Beginner's Guide

Search No.5 Most Read Article of 2013: YouTube Paid Advertising - a Beginner's Guide

7y Benjamin Spiegel

No.5 Most Read Article of 2013: YouTube Paid Adver...

There's an enormous opportunity for brands to promote their goods and services to a worldwide audience through video advertising on the world's second...

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