The way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer. Read Mor...
View articleReal-time data, data from connected everything, actionable vs. big... where is all this big data heading, and what should marketers be aware of this y...
View articleGeo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectivel...
View articleConsumer behavior is more predictable around the New Year, when resolutions about self-improvement are especially top-of-mind. But are marketers targe...
View articleThough marketers are aware that "content is king," brands that underestimate the value of consumer insights will fail to create and publish anything o...
View articleIn spite of the rapid progression of technological developments, the evolution of marketing's creative process remains stunted. These strategies encou...
View articleCan digital marketers collect valuable data by exclusively listening to social chatter? Here's why it's important to accumulate and analyze consumer i...
View articleDirect communication between brands and consumers is invaluable. Here's how consumer insights can enhance marketing strategy and create campaigns of s...
View articleSomething as small as a single missing or broken tag can result in missing data. As a result, marketers need to really inspect data, rather than simpl...
View articleWith so much content available to consumers every which way, experiential marketing is a good way for brands to stand out. Read More...
View articleBrands can't rely on the old mobile approach of "just make it smaller" for the new wave of wearable devices. How can ads succeed on this new technolog...
View articleThe future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targe...
View articleVisualizations of your social data can be extremely helpful in developing marketing strategies, but how can you go about creating these graphs? Read M...
View articleIn today's YouTube culture, the younger generation is influenced by its own set of "experts," including online celebrities and social media stars, and...
View articleAs SEO continues to mature, new types of engagements and agencies will begin to evolve. Here is a look at four ways the future of SEO could develop. R...
View articleAn actionable example, focusing on YouTube comments, of how to go about using the data behind text to better understand consumer trends and behavior. ...
View articleThe future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions ...
View articleAgencies are always promising their clients innovation - but what does that really mean? And how can they truly achieve innovative results? Read More...
View articleIn order for marketers to get their message across, they need more than data - they need to give clients new insights about their consumers, their bus...
View articleIn order for brands to succeed with their social marketing, they need to consider who to talk to, where to talk to them, what to say, and when to say ...
View articleThere are a lot of areas in the field of mobile and wearable devices that still have room for innovation, but companies are starting to pave the road ...
View articleA detailed look at how to mine and then leverage deep and raw social data about potential influencers. Read More...
View articleMeasuring social shares and mentions after the purchase can help marketers develop better bidding models by better understanding the true value of a c...
View articleFor seven days I "forced" myself to only use Google Glass in place of my phone, tablet, or computer for any task that the wearable technology could ex...
View articleIs it possible there was a time when we weren't chasing algorithms and we were focused purely on engaging our audience? When the goal for ad agencies ...
View articleDevice fragmentation, and its effect on the way consumers connect with material, will have a huge impact on marketing strategies in the coming months....
View articleThere's an enormous opportunity for brands to promote their goods and services to a worldwide audience through video advertising on the world's second...
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