No.9 Most Read Article of 2013: Optimizing Videos for YouTube Search
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No.9 Most Read Article of 2013: Optimizing Videos for YouTube Search

10y Benjamin Spiegel

No.9 Most Read Article of 2013: Optimizing Videos ...

Tips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. Part two in a tw...

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The Next Wave in Shopper Marketing: Micro-Location in the Retail Space
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The Next Wave in Shopper Marketing: Micro-Location in the Retail Space

10y Benjamin Spiegel

The Next Wave in Shopper Marketing: Micro-Location...

iBeacon is a specific implementation of the BLE (Bluetooth Low Energy) Standard. It is a wireless sensor, installed in any physical space that uses Bl...

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Digital Hospitality, AKA Predictive Personalization
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Digital Hospitality, AKA Predictive Personalization

10y Benjamin Spiegel

Digital Hospitality, AKA Predictive Personalizatio...

Most consumers have no idea why or how they are served digital ads based on their location or searches. However, everyone benefits from strong custome...

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Geo-Location, Geo-Fencing & Creep Factor: The Future of Location Data and Mobile Advertising
Data insights

Geo-Location, Geo-Fencing & Creep Factor: The Future of Location Data a...

11y Benjamin Spiegel

Geo-Location, Geo-Fencing & Creep Factor: The ...

Technologic advances have allowed interactive mobile engagement through ad retargeting and location based push solutions. However, privacy concerns an...

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Gaining Better Insights Through Segmentation
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Gaining Better Insights Through Segmentation

11y Benjamin Spiegel

Gaining Better Insights Through Segmentation

Segmenting your keyphrases and assets might sound simple, but you would be surprised - almost nobody is doing it. Read More...

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How to Build an Effective YouTube Plan in 6 Steps
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How to Build an Effective YouTube Plan in 6 Steps

11y Benjamin Spiegel

How to Build an Effective YouTube Plan in 6 Steps

Define your audience, identify priority subjects, define your audience goals, design the campaigns/channels, define the goals and actions per channel/...

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The Shift From Commercials to Content
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The Shift From Commercials to Content

11y Benjamin Spiegel

The Shift From Commercials to Content

How the new (longer) online video helps advertisers sell. Read More...

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How to Create Actionable Insights From YouTube Search Data
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How to Create Actionable Insights From YouTube Search Data

11y Benjamin Spiegel

How to Create Actionable Insights From YouTube Sea...

It's time to talk about video analytics, key performance indicators (KPIs), and how to measure, optimize, and direct video content. Read More...

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Optimizing Videos for Search: A Complete Guide
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Optimizing Videos for Search: A Complete Guide

11y Benjamin Spiegel

Optimizing Videos for Search: A Complete Guide

Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering...

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