Real-time data, data from connected everything, actionable vs. big... where is all this big data heading, and what should marketers be aware of this year?
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Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?
Consumer behavior is more predictable around the New Year, when resolutions about self-improvement are especially top-of-mind. But are marketers targeting these opportunities effectively?
Though marketers are aware that "content is king," brands that underestimate the value of consumer insights will fail to create and publish anything of quality and lose engagement.
In spite of the rapid progression of technological developments, the evolution of marketing's creative process remains stunted. These strategies encourage growth in this area.