Brand Awareness Drives Online Shoppers
Media

Brand Awareness Drives Online Shoppers

22y Beth Cox

Brand Awareness Drives Online Shoppers

First of a series of reports on holiday shopping finds that 63 percent of shoppers surveyed relied on brand awareness in making e-commerce purchases. ...

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One-Stop Marketing Machine Trudges on With AOL 7.0
Media

One-Stop Marketing Machine Trudges on With AOL 7.0

23y Beth Cox

One-Stop Marketing Machine Trudges on With AOL 7.0

While a federal judge orders AOL to stop distributing version 6.0 , AOL Time Warner uses the buzz surrounding the first movie installment of The Lord ...

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Comcast Gets Real
Media

Comcast Gets Real

23y Beth Cox

Comcast Gets Real

Cable TV and broadband ISP seeks out a real-world marketing presence and signs a deal with electronics chain store retailer Best Buy. Read More...

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Now Hear This
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Now Hear This

23y Beth Cox

Now Hear This

Audible.com, trying to be heard above the roar of the crowd, signs a marketing pact with Cyberian Outpost. Read More...

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Netcentives Closes Its Book With Chapter 11 Filing
Media

Netcentives Closes Its Book With Chapter 11 Filing

23y Beth Cox

Netcentives Closes Its Book With Chapter 11 Filing

San Francisco-based company also announces auction for patents, business operations and other fixed assets, signs letter of intent to sell e-mail mark...

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24/7 Media Launches ASP Ad Serving
Media

24/7 Media Launches ASP Ad Serving

23y Beth Cox

24/7 Media Launches ASP Ad Serving

YellowPages.com is the first to transition to the new service; 24/7 also is launching a suite of optimization tools for use with its new Connect Ad Ma...

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Yahoo! Gives Thumbs Up to Movie Deal
Media

Yahoo! Gives Thumbs Up to Movie Deal

23y Beth Cox

Yahoo! Gives Thumbs Up to Movie Deal

The portal signs a pact with MovieTickets.com to let visitors buy tickets online, and in some cases print them out at home. Read More...

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Buy.com Returns to Its Roots
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Buy.com Returns to Its Roots

23y Beth Cox

Buy.com Returns to Its Roots

The troubled e-commerce company, bought out by its founder, launches a new marketing campaign aimed at competing on the price front. Read More...

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Analyst Slashes Estimates for Web Firms
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Analyst Slashes Estimates for Web Firms

23y Beth Cox

Analyst Slashes Estimates for Web Firms

Goldman Sachs reduces forecast for both e-commerce and new media companies as it expects online advertising to decline by 8 percent year over year. Re...

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New CEO, Fewer Employees at Alta Vista
Media

New CEO, Fewer Employees at Alta Vista

23y Beth Cox

New CEO, Fewer Employees at Alta Vista

The search operation abandons its comparison shopping effort, cuts staff and names a MyFamily.com exec as the new boss. Read More...

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Teens' Money Is Online Gold
Media

Teens' Money Is Online Gold

23y Beth Cox

Teens' Money Is Online Gold

But proper marketing to this consumer segment will be key, says a new studythat predicts $10 billion in teen spending online by the year 2005. Read Mo...

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Travelocity Gives Regards to Broadway.com
Media

Travelocity Gives Regards to Broadway.com

23y Beth Cox

Travelocity Gives Regards to Broadway.com

A three-year marketing deal will promote the theater ticketing service on thenew Concierge Services page and throughout the travel site. Read More...

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Visa Pitches to Snowball's Teens
Media

Visa Pitches to Snowball's Teens

23y Beth Cox

Visa Pitches to Snowball's Teens

A new promotion involves an e-mail campaign aimed at signing up users for the pre-paid spending card, Visa Buxx. Read More...

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Credit Cards for the Recently Right-Sized?
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Credit Cards for the Recently Right-Sized?

23y Beth Cox

Credit Cards for the Recently Right-Sized?

NextCard signs a co-marketing deal with CompuCredit to offer credit cards to"under served consumer segments" via the Internet. Read More...

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Can Privacy Rights Survive?
Media

Can Privacy Rights Survive?

23y Beth Cox

Can Privacy Rights Survive?

UPDATE: Congress is urged to act soon as "ever more intrusive collection technologiesare being rolled out..." Read More...

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Yahoo! Acquiring Launch Media
Media

Yahoo! Acquiring Launch Media

23y Beth Cox

Yahoo! Acquiring Launch Media

The urge to merge continues as a wave of consolidation sweeps through theonline music space; this little deal is for $12 million in cash. Read More...

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Travelocity Aims to Boost Sales with Rich Media Promotions
Media

Travelocity Aims to Boost Sales with Rich Media Promotions

23y Beth Cox

Travelocity Aims to Boost Sales with Rich Media Pr...

Travelocity signs a deal with Yahoo! Broadcast Services tocreate interactive television-like travel promotion sites. Read More...

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Yahoo! Moving Beyond Ad Sales
Media

Yahoo! Moving Beyond Ad Sales

23y Beth Cox

Yahoo! Moving Beyond Ad Sales

The portal is aggressively developing premium services as it looks to broadenits revenue stream; fee-based real-time quotes are just one example. Read...

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Traveling at the Speed of Late
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Traveling at the Speed of Late

23y Beth Cox

Traveling at the Speed of Late

LastMinuteTravel.com will get some wide-ranging exposure as it signs amarketing agreement with America Online. Read More...

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Amazon Dodges Another Bullet
Media

Amazon Dodges Another Bullet

23y Beth Cox

Amazon Dodges Another Bullet

FTC staff finds the retailer likely made some deceptive statements on privacypractices at its Alexa unit, but recommends no action be taken. Read More...

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Pricelinemortgage Is On a Roll
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Pricelinemortgage Is On a Roll

23y Beth Cox

Pricelinemortgage Is On a Roll

The licensee unit of Priceline.com signs another co-marketing promotional deal, this time with SmartMoney.com. Read More...

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eBay Inks a No-Brainer
Media

eBay Inks a No-Brainer

23y Beth Cox

eBay Inks a No-Brainer

The auction site, in a match made in collectible heaven,will be a sponsor onthe PBS TV program "Antiques Roadshow." Read More...

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AOL, Cisco in Ads-for-Routers Deal
Media

AOL, Cisco in Ads-for-Routers Deal

23y Beth Cox

AOL, Cisco in Ads-for-Routers Deal

Continuing to leverage its vast array of media assets as currency, AOL Time Warner will offer online, online and TV inventory in return for Cisco's ne...

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Orbitz Selects Mediaplex Technology
Media

Orbitz Selects Mediaplex Technology

23y Beth Cox

Orbitz Selects Mediaplex Technology

The new airline-backed travel site will use messaging technology to updatetargeted banner ads on the fly. Read More...

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The Return of the Gerbil
Media

The Return of the Gerbil

23y Beth Cox

The Return of the Gerbil

Outpost.com brings back the spokes-rodent to promote its ground shippinginitiative and help observe its sixth birthday. Read More...

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iWon Less But At Least More Often
Media

iWon Less But At Least More Often

23y Beth Cox

iWon Less But At Least More Often

Citing "the difficult economy" as well as user feedback, iWon scales back dollar amounts but increases frequency for some of its cash prizes. Read Mor...

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FTC Settles With Three Sites on Kid Privacy
Media

FTC Settles With Three Sites on Kid Privacy

23y Beth Cox

FTC Settles With Three Sites on Kid Privacy

Operators agree to pay civil penalties to settle a suit related to the Children'sOnline Privacy Protection Act. Read More...

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