Twitter and E-mail as a Media Channel

Email Twitter and E-mail as a Media Channel

11y Bill McCloskey

Twitter and E-mail as a Media Channel

The crossover of social media and e-mail as a marketing channel. And how Twitter can become the e-mail marketer's best tool. Read More...

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Times Are Changing for E-Mail Delivery

Email Times Are Changing for E-Mail Delivery

11y Bill McCloskey

Times Are Changing for E-Mail Delivery

ISPs are testing new techniques for deciding which e-mails should be delivered. Read More...

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Getting Social in E-Mail Marketing

Email Getting Social in E-Mail Marketing

12y Bill McCloskey

Getting Social in E-Mail Marketing

If people got as interested in forwarding e-mail subject lines as much as they do tweets, that could be a marketers dream come true. Read More...

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Double Opt-in, Redux

Email Double Opt-in, Redux

12y Bill McCloskey

Double Opt-in, Redux

Three lessons to learn when using double opt-in to confirm e-mail recipients. Read More...

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Delivery and Reach in the Office Supply Market

Email Delivery and Reach in the Office Supply Market

12y Bill McCloskey

Delivery and Reach in the Office Supply Market

The best and worst delivery rates for e-mail marketing messages delivered by Staples, OfficeMax, and Office Depot during the back-to-school season. Re...

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New Rules for E-Mail Marketers

Email New Rules for E-Mail Marketers

12y Bill McCloskey

New Rules for E-Mail Marketers

A new law in Maine and new rules at Yahoo governing deliverability bring new challenges to e-mail marketing initiatives. Read More...

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E-Mail Versus Twitter

Email E-Mail Versus Twitter

12y Bill McCloskey

E-Mail Versus Twitter

Could Twitter replace e-mail as the supreme marketing vehicle? Read More...

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E-Mail Back-to-School Specials

Email E-Mail Back-to-School Specials

12y Bill McCloskey

E-Mail Back-to-School Specials

What's the best timing for your back-to-school e-mail campaign? Read More...

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Twitter Surpasses Facebook as Top Link in E-mail

Email Twitter Surpasses Facebook as Top Link in E-mail

12y Bill McCloskey

Twitter Surpasses Facebook as Top Link in E-mail

Still, why aren't more social media "mavens" including links to Twitter or Facebook in their e-mail marketing messages? Read More...

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How to Get New Prospects and Convert Them to Clients

Email How to Get New Prospects and Convert Them to Clients

12y Bill McCloskey

How to Get New Prospects and Convert Them to Clien...

Once you gain prospects, how do you convert them to clients and subscribers through e-mail marketing? Read More...

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Time to Invest in E-mail

Email Time to Invest in E-mail

12y Bill McCloskey

Time to Invest in E-mail

E-mail marketers will need to change their approach to ensure inbox deliverability in the next five years. Here are some ways to begin. Read More...

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Building E-Mail Strategy With Free Competitive Intelligence

Email Building E-Mail Strategy With Free Competitive Intelligence

12y Bill McCloskey

Building E-Mail Strategy With Free Competitive Int...

A well thought-out e-mail strategy is a vital part of any traffic-driving effort. Competitive intelligence through free data sources can help build a ...

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Is E-Mail Marketing a $12 Billion Industry?

Email Is E-Mail Marketing a $12 Billion Industry?

12y Bill McCloskey

Is E-Mail Marketing a $12 Billion Industry?

A debate over the sector's size could potentially result in better e-mail experiences for consumers. Here's why. Read More...

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Video in E-mail

Email Video in E-mail

12y Bill McCloskey

Video in E-mail

Though technology has improved, marketers still should be aware of issues when embedding video in e-mail messages. Read More...

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Canada's Anti-Spam Bill Would Put a Chill on B2B E-Mail

Email Canada's Anti-Spam Bill Would Put a Chill on B2B E-Mail

12y Bill McCloskey

Canada's Anti-Spam Bill Would Put a Chill on B2B E...

What works for consumers doesn't always work for business. Read More...

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Avoid Poisoning the Marketing Channels

Email Avoid Poisoning the Marketing Channels

12y Bill McCloskey

Avoid Poisoning the Marketing Channels

And don't try to sell me Blue Green Algae either. Read More...

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Is Your E-Mail Getting Delivered on Prime or Subprime IP Addresses?

Email Is Your E-Mail Getting Delivered on Prime or Subprime IP Addresses?

12y Bill McCloskey

Is Your E-Mail Getting Delivered on Prime or Subpr...

When evaluating an e-mail service provider, be sure to ask what neighborhood you'll be placed in. One bad apple could spoil the whole barrel. Read Mor...

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Are You Really, Really Sure?

Email Are You Really, Really Sure?

12y Bill McCloskey

Are You Really, Really Sure?

Why double opt-in, once a best practice, no longer makes sense in e-mail marketing. Read More...

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Something Phishy's Going On

Email Something Phishy's Going On

12y Bill McCloskey

Something Phishy's Going On

Flagging a new twist on an old scam and decoding mystery text in spam. Read More...

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When to Take the Low Road

Email When to Take the Low Road

12y Bill McCloskey

When to Take the Low Road

Respectable e-mail marketers could learn from the folks who promote payday loans, herbal remedies, and get-rich-quick schemes. Read More...

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iTV: Boon or Bane?

More News iTV: Boon or Bane?

20y Bill McCloskey

iTV: Boon or Bane?

A report recently published by the Centre for Digital Democracy argues that interactive television has some insidious privacy-infringing potential. Re...

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One-to-One Radio

Media One-to-One Radio

20y Bill McCloskey

One-to-One Radio

iM Networks gives you the convenience of Internet radio on your stereo. Its huge opt-in base gives media buyers very targeted buys on ads that are int...

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The Ebb and Flow of Life and Rich Media

Media The Ebb and Flow of Life and Rich Media

20y Bill McCloskey

The Ebb and Flow of Life and Rich Media

This week dealt a serious blow to Enliven, one of the pioneers of online advertising. At the same time, we've witnessed the birth of an exciting new o...

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Introducing the MFAA and the Macromedia Tracking Kit

Media Introducing the MFAA and the Macromedia Tracking Kit

20y Bill McCloskey

Introducing the MFAA and the Macromedia Tracking K...

What are the MFAA and the Macromedia Tracking Kit? If you don't know, it's time to get acquainted. Bill extends them a warm welcome and explains how t...

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Where Did All the Bots Go?

Media Where Did All the Bots Go?

20y Bill McCloskey

Where Did All the Bots Go?

Bots... those handy apps that were supposed to make searching and shopping easier. At one time it looked like they were going to take over the online ...

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Internet Advertising Today: What the Numbers Say

Media Internet Advertising Today: What the Numbers Say

20y Bill McCloskey

Internet Advertising Today: What the Numbers Say

What's behind the recent dot-com layoffs? Softening ad revenue's been fingered as the culprit. But is Internet advertising really in such a sorry stat...

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A Rich Media Resolution for the New Year

Media A Rich Media Resolution for the New Year

20y Bill McCloskey

A Rich Media Resolution for the New Year

Forrester predicts that 2001 is going to be the year for rich media. So there's a lot of opportunity out there for rich media companies. But before th...

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