A Cautionary Tale
Media

A Cautionary Tale

23y Bill McCloskey

A Cautionary Tale

Just in time for the New Year, Bill's got a cautionary tale from the old. Read More...

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The Rich Media Year in Review
Media

The Rich Media Year in Review

23y Bill McCloskey

The Rich Media Year in Review

Bill revisits the rich media world over the last year and reminisces. What's interesting is the stability of the rich media industry. Most traditional...

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Making the Rich Media Rounds- In 3D
Media

Making the Rich Media Rounds- In 3D

23y Bill McCloskey

Making the Rich Media Rounds- In 3D

Who says you need fancy office space to produce great rich media technology? If the web had gone the way it was supposed to go, we'd be looking at con...

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The Secret to Rich Media Success: Put Marketing First
Media

The Secret to Rich Media Success: Put Marketing First

23y Bill McCloskey

The Secret to Rich Media Success: Put Marketing Fi...

Marketing counts -- bigtime. And you can see it in the success stories of those companies that do it right and notice its absence in those that don't....

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A Rich Media Great Comes Through
Media

A Rich Media Great Comes Through

23y Bill McCloskey

A Rich Media Great Comes Through

You ever see "The Natural"? After some tough times, the good guy comes through with a homerun that knocks out the stadium lights. Such is the tale of ...

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The Wonder of Rich Media
Media

The Wonder of Rich Media

23y Bill McCloskey

The Wonder of Rich Media

Bill gives a rundown of three new rich media technologies from this year's New York @d:tech: EyeWonder, TrafficMac, and CyberExtruder. Read More...

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Lowering the Rich Media Hurdles
Media

Lowering the Rich Media Hurdles

23y Bill McCloskey

Lowering the Rich Media Hurdles

Publisher acceptance is the biggest hurdle facing rich media today. But some companies are trying to make things work for those wanting to use rich me...

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The MetaNet: User-Centric Relationships
Media

The MetaNet: User-Centric Relationships

23y Bill McCloskey

The MetaNet: User-Centric Relationships

The use of client-side software, or the "MetaNet," represents a fundamental shift from publisher-centric relationship models toward user-centric ones....

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Four Worlds of 3D at Internet World
Media

Four Worlds of 3D at Internet World

24y Bill McCloskey

Four Worlds of 3D at Internet World

At least four vendors at Internet World displayed various forms of 3D technology. Bill describes the new angle to 3D technology from Cryonetworks, Act...

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Rich Media to the Rescue
Media

Rich Media to the Rescue

24y Bill McCloskey

Rich Media to the Rescue

Those of us evangelizing rich media since the days when the Internet Advertising Bureau (IAB) didn't even acknowledge its existence are now in a posit...

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Rich Media Predictions: Part 2
Media

Rich Media Predictions: Part 2

24y Bill McCloskey

Rich Media Predictions: Part 2

Bill once again dons his Nostradamus hat to finish up his rich media predictions for 2001. Needless to say, he's bullish on broadband, hot on cable mo...

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Rich Media Predictions: Part I
Media

Rich Media Predictions: Part I

24y Bill McCloskey

Rich Media Predictions: Part I

Bill is less a futurist than a right-around-the-corner-ist, but he decided to test his predictive mettle and take a look into the rich media future. S...

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Enhancing E-Commerce With Sound
Media

Enhancing E-Commerce With Sound

24y Bill McCloskey

Enhancing E-Commerce With Sound

Audiobase hopes to solve the problem of conversion on e-commerce sites by telling consumers what to do when they're confused. Research says 39 percent...

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Proprietary Versus Open Standards
Media

Proprietary Versus Open Standards

24y Bill McCloskey

Proprietary Versus Open Standards

Commenting on last week's article about Onflow, an intrepid reader bemoaned: "Not another proprietary plug-in! What we need are standards like SVG, no...

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Create Your Own Rich Media
Media

Create Your Own Rich Media

24y Bill McCloskey

Create Your Own Rich Media

Let's wax nostalgic for a moment. Ever heard of Xaos Tools? It created some of the most innovative high-end graphics tools back in the early '90s. The...

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The Three Graces of Rich Media
Media

The Three Graces of Rich Media

24y Bill McCloskey

The Three Graces of Rich Media

Bill has quit his day job and would like to honor this change in his life by dedicating this week's column to the history of the term "rich media" and...

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More Broadband: Free Phones
Media

More Broadband: Free Phones

24y Bill McCloskey

More Broadband: Free Phones

Bill really hasn't left his computer since he installed his cable modem connection a couple of weeks ago. Why bother? He gets National Public Radio th...

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Rich Media: Get Comfortable Now
Media

Rich Media: Get Comfortable Now

24y Bill McCloskey

Rich Media: Get Comfortable Now

The Rich Media Advertising Forum in San Francisco covered the advantages of rich media, as well as a few obstacles like site acceptance, media buyers'...

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Breaking Out With Broadband
Media

Breaking Out With Broadband

24y Bill McCloskey

Breaking Out With Broadband

Bill had his own personal, rich media epiphany this week. For the first time, he was able to walk into his local Wiz at the local strip mall and purch...

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Rich Media Is Alive and Well
Media

Rich Media Is Alive and Well

24y Bill McCloskey

Rich Media Is Alive and Well

Bill questioned if rich media was still alive last week, but what was he thinking? It's amazing how many people are suddenly stepping into this space,...

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Rich Media: Doing It for the Right Reason
Media

Rich Media: Doing It for the Right Reason

24y Bill McCloskey

Rich Media: Doing It for the Right Reason

Rich Media is undergoing a bit of transmogrification. People are backing away from the term. Newer players have latched on to it. New technologies pic...

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3D: Closer to Web Reality
Media

3D: Closer to Web Reality

24y Bill McCloskey

3D: Closer to Web Reality

The use of 3D on the web remains compelling, but there have always been a number of issues holding back widespread adoption. Like lack of a widely dis...

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Who's Carrying the 3D Torch?
Media

Who's Carrying the 3D Torch?

24y Bill McCloskey

Who's Carrying the 3D Torch?

The computer graphics industry's annual Siggraph convention is the leading showcase of the year's best computer animation (particularly 3D animation)....

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Tattooing the Wireless Space
Media

Tattooing the Wireless Space

24y Bill McCloskey

Tattooing the Wireless Space

This week in San Francisco, the Rich Media SIG starts a series of seminars on developing advertising and marketing campaigns for wireless devices. Rep...

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Rich Media in Canada
Media

Rich Media in Canada

24y Bill McCloskey

Rich Media in Canada

Rich Media Canada was launched in Toronto with a crowd of about 350 people in attendance. Bill gives us a report on the progress of rich media in Cana...

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The Personal Rich Media Experience
Media

The Personal Rich Media Experience

24y Bill McCloskey

The Personal Rich Media Experience

Bill sees a general industry trend that moves away from a publisher-centric mode of interaction (the old broadcast model) to a more diverse, person-ce...

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Avoiding Rich Media Crash-and-Burn
Media

Avoiding Rich Media Crash-and-Burn

24y Bill McCloskey

Avoiding Rich Media Crash-and-Burn

Remember Evel Knievel and his famous leap across Snake River Canyon? Well, a lot of rich media companies have been floating in rarified air lately, ai...

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