The Danger of Hype
Media

The Danger of Hype

24y Bill McCloskey

The Danger of Hype

Bills back and here to tell us about the dangers of overhyping a market segment before its time. The target of his angst? Broadband. The broadband ban...

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Lowering the Rich Media Hurdles
Media

Lowering the Rich Media Hurdles

24y Bill McCloskey

Lowering the Rich Media Hurdles

Bill thinks publishers look on advertisers and agencies as some kind of necessary evil. Somebody in the company has to deal with these cretins, but yo...

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HotMedia: Ready for Hot Times?
Media

HotMedia: Ready for Hot Times?

24y Bill McCloskey

HotMedia: Ready for Hot Times?

HotMedia represents IBM's foray into the rich media Internet space. Not having heard much about HotMedia after the initial buzz, Bill decided to check...

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Netscape 6.0: Threat to Rich Media?
Media

Netscape 6.0: Threat to Rich Media?

24y Bill McCloskey

Netscape 6.0: Threat to Rich Media?

A possible threat to the rich media community was delivered this week as Netscape released the preview version of Netscape 6.0. Netscape does not incl...

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Is Rich Media Too Rich?
Media

Is Rich Media Too Rich?

24y Bill McCloskey

Is Rich Media Too Rich?

What's going on in the rich media wireless space? There are some distant rumblings. Promises made, demos kludged together and so forth. But the rich m...

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Rich Media Spring Cleaning
Media

Rich Media Spring Cleaning

24y Bill McCloskey

Rich Media Spring Cleaning

Bill does rich media spring cleaning, digging out and dusting off all sorts of rich media bits and pieces. He tells us about Shout Interactive's new t...

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Rich Media Down Under
Media

Rich Media Down Under

24y Bill McCloskey

Rich Media Down Under

Bill just got back from Sydney, where he spoke at Adforum 2000, Australia's yearly Internet conference. Rich media is becoming a movement Down Under, ...

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The Rise and Fall of VRML: Part 2
Media

The Rise and Fall of VRML: Part 2

24y Bill McCloskey

The Rise and Fall of VRML: Part 2

More than any other web technology, VRML represented the ideal of the non-proprietary open standards movement. Ironically, it was this adherence to op...

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The Rise and Fall of VRML: Part 1
Media

The Rise and Fall of VRML: Part 1

24y Bill McCloskey

The Rise and Fall of VRML: Part 1

The Internet is filled with monumental success stories. But one of its most intriguing tales concerns not success, but one of the most expensive and c...

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Rich Email: Part 2
Media

Rich Email: Part 2

24y Bill McCloskey

Rich Email: Part 2

Over 10 million crazed greeting card fans are stuffing our inboxes with personal rich media messages, and in five years everyone will be doing it. So ...

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Rich Email: Part 1
Media

Rich Email: Part 1

24y Bill McCloskey

Rich Email: Part 1

Email is red-hot right now. It ranks number one, alongside affiliate networks, for effectiveness. The key to dramatically improving performance and RO...

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Clearing Hurdles for Rich Media
Media

Clearing Hurdles for Rich Media

24y Bill McCloskey

Clearing Hurdles for Rich Media

Does the term "SIG" draw blank stares in the online advertising world? Not if Bill McCloskey can help it. Read all about the fledgling rich media org ...

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The Forms of Rich Media: Part 3
Media

The Forms of Rich Media: Part 3

24y Bill McCloskey

The Forms of Rich Media: Part 3

The perennial question about rich media and all online advertising is this: Is it branding or is it direct marketing? The answer, of course, is that i...

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The Forms of Rich Media: Part 2
Media

The Forms of Rich Media: Part 2

24y Bill McCloskey

The Forms of Rich Media: Part 2

Bill was doing his usual morning crawl around the web when up popped the most beautiful banner ad he'd ever laid eyes on. The "True to the Original" c...

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The Forms of Rich Media: Part 1
Media

The Forms of Rich Media: Part 1

24y Bill McCloskey

The Forms of Rich Media: Part 1

Bill starts a serious analysis of rich media by examining some of the major players and showing how the fundamental technologies stack together to for...

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Visions of the Future from CES
Media

Visions of the Future from CES

24y Bill McCloskey

Visions of the Future from CES

Bill went in search of the future of rich media at the Las Vegas Consumer Electronics Show. Where he found everything - no matter how ridiculous - is ...

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Defining Rich Media
Media

Defining Rich Media

24y Bill McCloskey

Defining Rich Media

The number-one question Bill McCloskey gets asked as chairman of the Rich Media Special Interest Group is: "Hey, smart guy, what IS rich media, anyway...

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