Deal allows Salesforce to add Google's AdWords platform to its customer service management software.
Articles by this author
Everybody likes to save a buck or two when they can, but shoppers who are reminded of how much they can save are more apt to buy the lower-cost item. Researchers at the Yale School of Management, MIT, and Arizona State University found out that once consumers are reminded of alternative ways to use their money, they're more likely to prefer the cheaper option in choices that involve a tradeoff between price and quality. Their study involved the offline world, but online marketers take note: The research strongly suggests that ads will get a higher response rate when there's an explicit reminder that the product on offer is X dollars less than the competition -- and what that amount will buy in ancillary goods
Google has reached an agreement to buy RSS analytics firm and ad network FeedBurner, a person with knowledge of the negotiations told ClickZ News. The deal would bring a major RSS feed management and measurement solution into Google's product family, which already includes an RSS reader and a free Web site analytics product
In a blow to lazy college students worldwide, Google will ban ads from essay-writing services
Before YouTube figures out how to incorporate ads into the videos on its popular site, first it may have to rid itself of scammers who artificially inflate clip approval ratings for their own gains