The difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music.
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I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets.
What would we do without social media?
If your responsibilities have anything to do with marketing, advertising, PR or social media, you can’t afford to be camera-shy in this day and age.
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.