Despite everything you read and no matter what anyone else tells you, there’s really no secret to success for marketers on social media. Read More...
View articleOnly a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day las...
View articleThe difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music....
View articleI didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have t...
View articleWhat would we do without social media? Read More...
View articleIf your responsibilities have anything to do with marketing, advertising, PR or social media, you can’t afford to be camera-shy in this day and age. R...
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With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brand...
View articleIt was absolutely hilarious, if you ask me. It was just a few weeks ago, on a Tuesday night (October 4). Two men vying for the second highest office ...
View articleDespite rumors to the contrary, it’ll cost you if you want to run a successful social media program. It’ll cost you both time and money, not to mentio...
View articleI’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail ...
View articleDon’t look now, but the last bastion of social media for millennials, Generation Z and anyone else in their teens or early twenties has pretty much re...
View articleIf you think social media is a big deal now, you’ve seen nothing yet. Social media is poised to take over the world, or at least it’s heading in that ...
View articleWhere’s the beef on social media? In 1984, an 81-year-old woman by the name of Clara Peller starred in an incredibly popular advertising campaign for ...
View articleThere's an art and a science to social media, and brands should take note of followers' trigger points and hot buttons. Read More...
View articleTo say that businesses and brands have come a long way in their usage of social media would be an understatement. After all, not only have more of the...
View articleIt was only a matter of time. On the heels of Periscope’s wildly successful run as pretty much the only game in town over the course of the last year ...
View articleNo one can say that there aren’t many benefits of having a strong personal brand on social media. After all, your LinkedIn profile is where practical...
View articleBack in the day, when I was a member of Toastmasters, a public speaking and leadership organization, I was fortunate enough to be asked to be presiden...
View articleUsing social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize you...
View articleTo increase engagement on social channels, brands can observe and analyze effective Twitter strategies being utilized by U.S. presidential candidates ...
View articleSocial media is now considered a vital asset to campaign strategy. Brands need to recognize that these communication platforms aren't passing fads; th...
View articleHere are 10 examples of large B2B companies that are increasing their brand's awareness by cleverly leveraging social media platforms such as Twitter,...
View articleWith more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big ...
View articleSome valuable parental life lessons translate well into fundamental strategies for social media. Use these basic principles to effectively connect and...
View articleSince beer represents good times for so many people, it only makes sense that beer brands take social seriously. And not just the giants like Budweise...
View articleMany nonprofits, such as Operation Smile, the World Wildlife Fund and the Central Park Conservancy, are doing Twitter so well they're outperforming th...
View articleTo be successful on social media, your brand needs to come across as authentic, not robotic. Here are 10 ways to achieve that. Read More...
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