Five universal principles of social media engagement for businesses

Community Management Five universal principles of social media engagement for businesses

4y Bob Cargill

Five universal principles of social media engageme...

Despite everything you read and no matter what anyone else tells you, there’s really no secret to success for marketers on social media. Read More...

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10 ways Major League Baseball teams win on social media

Social Media 10 ways Major League Baseball teams win on social media

5y Bob Cargill

10 ways Major League Baseball teams win on social ...

Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day las...

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Seven B2B marketers rocking it on social media

Social Seven B2B marketers rocking it on social media

5y Bob Cargill

Seven B2B marketers rocking it on social media

The difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music....

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Five ways President Trump takes advantage of social media

Content Five ways President Trump takes advantage of social media

5y Bob Cargill

Five ways President Trump takes advantage of socia...

I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have t...

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Five great storytellers on social media

Content Five great storytellers on social media

5y Bob Cargill

Five great storytellers on social media

What would we do without social media? Read More...

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Don’t think twice about doing video on social media

Social Don’t think twice about doing video on social media

5y Bob Cargill

Don’t think twice about doing video on social medi...

If your responsibilities have anything to do with marketing, advertising, PR or social media, you can’t afford to be camera-shy in this day and age. R...

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10 mistakes businesses and brands make with social media

Media 10 mistakes businesses and brands make with social media

5y Bob Cargill

10 mistakes businesses and brands make with social...

With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brand...

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Cats, dogs, brands and social media

Social Cats, dogs, brands and social media

5y Bob Cargill

Cats, dogs, brands and social media

It was absolutely hilarious, if you ask me. It was just a few weeks ago, on a Tuesday night (October 4). Two men vying for the second highest office ...

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Paying to play on social media

Media Paying to play on social media

5y Bob Cargill

Paying to play on social media

Despite rumors to the contrary, it’ll cost you if you want to run a successful social media program. It’ll cost you both time and money, not to mentio...

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Six reasons why direct marketers should be swooning over social media

Media Six reasons why direct marketers should be swooning over social media

5y Bob Cargill

Six reasons why direct marketers should be swoonin...

I’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail ...

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Three reasons why Snapchat is such a big social media hit

Acquisition Three reasons why Snapchat is such a big social media hit

5y Bob Cargill

Three reasons why Snapchat is such a big social me...

Don’t look now, but the last bastion of social media for millennials, Generation Z and anyone else in their teens or early twenties has pretty much re...

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Three things marketers can learn from Lokai on social media

Content Three things marketers can learn from Lokai on social media

5y Bob Cargill

Three things marketers can learn from Lokai on soc...

If you think social media is a big deal now, you’ve seen nothing yet. Social media is poised to take over the world, or at least it’s heading in that ...

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10 ways to beef up your social media program

Media 10 ways to beef up your social media program

5y Bob Cargill

10 ways to beef up your social media program

Where’s the beef on social media? In 1984, an 81-year-old woman by the name of Clara Peller starred in an incredibly popular advertising campaign for ...

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10 ways to find common ground with your social media audience

Social 10 ways to find common ground with your social media audience

5y Bob Cargill

10 ways to find common ground with your social med...

There's an art and a science to social media, and brands should take note of followers' trigger points and hot buttons. Read More...

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Three key ingredients to success on social media

Media Three key ingredients to success on social media

5y Bob Cargill

Three key ingredients to success on social media

To say that businesses and brands have come a long way in their usage of social media would be an understatement. After all, not only have more of the...

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10 ways brands can use Facebook Live

Social 10 ways brands can use Facebook Live

6y Bob Cargill

10 ways brands can use Facebook Live

It was only a matter of time. On the heels of Periscope’s wildly successful run as pretty much the only game in town over the course of the last year ...

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10 ways a personal brand on social media helps the corporate brand behind it

Media 10 ways a personal brand on social media helps the corporate brand behind it

6y Bob Cargill

10 ways a personal brand on social media helps the...

No one can say that there aren’t many benefits of having a strong personal brand on social media. After all, your LinkedIn profile is where practical...

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The importance of being yourself on social media

Media The importance of being yourself on social media

6y Bob Cargill

The importance of being yourself on social media

Back in the day, when I was a member of Toastmasters, a public speaking and leadership organization, I was fortunate enough to be asked to be presiden...

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10 ways brands are using social media marketing for good

Marketing 10 ways brands are using social media marketing for good

6y Bob Cargill

10 ways brands are using social media marketing fo...

Using social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize you...

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10 ways the presidential candidates are winning on Twitter

Social 10 ways the presidential candidates are winning on Twitter

6y Bob Cargill

10 ways the presidential candidates are winning on...

To increase engagement on social channels, brands can observe and analyze effective Twitter strategies being utilized by U.S. presidential candidates ...

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Social media: a revolutionary change that is impossible to ignore

Social Social media: a revolutionary change that is impossible to ignore

6y Bob Cargill

Social media: a revolutionary change that is impos...

Social media is now considered a vital asset to campaign strategy. Brands need to recognize that these communication platforms aren't passing fads; th...

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10 B2B brands that are killing it on social media

Social 10 B2B brands that are killing it on social media

6y Bob Cargill

10 B2B brands that are killing it on social media

Here are 10 examples of large B2B companies that are increasing their brand's awareness by cleverly leveraging social media platforms such as Twitter,...

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Why Periscope Is the Next Big Thing in Social Media

Social Why Periscope Is the Next Big Thing in Social Media

6y Bob Cargill

Why Periscope Is the Next Big Thing in Social Medi...

With more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big ...

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10 Lessons Learned About Social Media From My Parents

Social 10 Lessons Learned About Social Media From My Parents

6y Bob Cargill

10 Lessons Learned About Social Media From My Pare...

Some valuable parental life lessons translate well into fundamental strategies for social media. Use these basic principles to effectively connect and...

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How 10 Beer Brands Rock the Social Media Scene

Social How 10 Beer Brands Rock the Social Media Scene

6y Bob Cargill

How 10 Beer Brands Rock the Social Media Scene

Since beer represents good times for so many people, it only makes sense that beer brands take social seriously. And not just the giants like Budweise...

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How 10 Nonprofit Brands Roll on Twitter

Social How 10 Nonprofit Brands Roll on Twitter

6y Bob Cargill

How 10 Nonprofit Brands Roll on Twitter

Many nonprofits, such as Operation Smile, the World Wildlife Fund and the Central Park Conservancy, are doing Twitter so well they're outperforming th...

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10 Ways to Humanize Your Social Media Brand

Social 10 Ways to Humanize Your Social Media Brand

7y Bob Cargill

10 Ways to Humanize Your Social Media Brand

To be successful on social media, your brand needs to come across as authentic, not robotic. Here are 10 ways to achieve that. Read More...

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