The Transformation of Search Summit: Strategy and tactics to harness the next generation of search marketing

Search The Transformation of Search Summit: Strategy and tactics to harness the next generation of search marketing

3y Clark Boyd

The Transformation of Search Summit: Strategy and ...

Combining the expertise of ClickZ, Search Engine Watch and Catalyst (part of GroupM), this exclusive one-day event provides a unique view of the trans...

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ClickZ enterprise SEO tools Buyers Guide: Ahrefs review

Disruptive MarTech ClickZ enterprise SEO tools Buyers Guide: Ahrefs review

3y Clark Boyd

ClickZ enterprise SEO tools Buyers Guide: Ahrefs r...

Within the ClickZ enterprise SEO tools buyers guide, Ahrefs received positive scores in all major categories. In particular, it was praised for the de...

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ClickZ enterprise SEO tools Buyers Guide: BrightEdge review

Disruptive MarTech ClickZ enterprise SEO tools Buyers Guide: BrightEdge review

3y Clark Boyd

ClickZ enterprise SEO tools Buyers Guide: BrightEd...

Within the ClickZ enterprise SEO tools buyers guide, BrightEdge received positive scores across all the categories that matter to advanced search mark...

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Facebook Watch takes on YouTube - and the global TV market

Digital Advertising Facebook Watch takes on YouTube - and the global TV market

4y Clark Boyd

Facebook Watch takes on YouTube - and the global T...

Facebook's announcement of its Watch video service is a clear bid to tap into the lucrative TV market. How will it affect digital ad spend, and what d...

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Three common obstacles to digital storytelling

Content Three common obstacles to digital storytelling

4y Clark Boyd

Three common obstacles to digital storytelling

A very sizeable 56% of marketers report that non-integrated tech platforms are the biggest obstacle to cohesive marketing efforts. What are the other ...

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The newsroom approach to brand storytelling

Content The newsroom approach to brand storytelling

4y Clark Boyd

The newsroom approach to brand storytelling

The application of storytelling skills is widespread in the marketing industry, as brands seek to make connections with consumers. 70% of consumers pr...

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Creating global digital experiences for local audiences

Leadership Creating global digital experiences for local audiences

4y Clark Boyd

Creating global digital experiences for local audi...

A rise in the demand for international products, teamed with the shift towards digital commerce and the growth of worldwide shipping, has removed the ...

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How to use online reviews to drive digital and real-world business

Search How to use online reviews to drive digital and real-world business

4y Clark Boyd

How to use online reviews to drive digital and rea...

The impact of online reviews on local businesses is sizeable - and it is increasing. In fact, 90% of consumers say their purchase decisions have been ...

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Interview: How KOMPAS is using AI to improve city exploration

AI & Automation Interview: How KOMPAS is using AI to improve city exploration

4y Clark Boyd

Interview: How KOMPAS is using AI to improve city ...

The artificial intelligence (AI) revolution is well underway, but we are still just scratching the surface of what this technology can do. The potenti...

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ClickZ Bid Management Buyers Guide: Kenshoo Review

Disruptive MarTech ClickZ Bid Management Buyers Guide: Kenshoo Review

4y Clark Boyd

ClickZ Bid Management Buyers Guide: Kenshoo Review

The ClickZ bid management tools buyers guide evaluates a range of market-leading technologies, including Kenshoo. Throughout our customer survey, Kens...

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ClickZ Bid Management Buyers Guide: Acquisio Review

Disruptive MarTech ClickZ Bid Management Buyers Guide: Acquisio Review

4y Clark Boyd

ClickZ Bid Management Buyers Guide: Acquisio Revie...

Within our Bid Management Buyers Guide, there were some clear strengths highlighted by Acquisio customers. In particular, the platform’s core bid mana...

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How HubBox is delivering the 'last mile revolution' to retailers and consumers

Ecommerce How HubBox is delivering the 'last mile revolution' to retailers and consumers

4y Clark Boyd

How HubBox is delivering the 'last mile revolution...

We caught up with Sam Jarvis, CEO of HubBox, to discuss the challenges and opportunities in the Ecommerce delivery industry, and how his company is de...

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5 things to consider when selecting a multi-touch attribution vendor

Analytics 5 things to consider when selecting a multi-touch attribution vendor

4y Clark Boyd

5 things to consider when selecting a multi-touch ...

In the first of our new focused series on marketing measurement, attribution, and data, we look at 5 things to consider when selecting a multi-touch a...

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How subscription retailers can keep customers engaged

Ecommerce How subscription retailers can keep customers engaged

4y Clark Boyd

How subscription retailers can keep customers enga...

The growth in traffic to subscription box sites over the past three years has been phenomenal. But are marketers developing their growth strategies to...

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Marketing in the moment: Engaging with modern consumers

AI & Automation Marketing in the moment: Engaging with modern consumers

4y Clark Boyd

Marketing in the moment: Engaging with modern cons...

Digital marketing brings more opportunities than ever before for brands to communicate with their audience. However, with the average attention span a...

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How Airbnb is putting AMP at the core of its digital strategy

Search How Airbnb is putting AMP at the core of its digital strategy

4y Clark Boyd

How Airbnb is putting AMP at the core of its digit...

In this increasingly mobile-first world, brands are at pains to provide a faster experience. Airbnb reveals the benefits and challenges of moving to A...

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GDPR: How US businesses are preparing

Analytics GDPR: How US businesses are preparing

4y Clark Boyd

GDPR: How US businesses are preparing

With the May 25 2018 deadline for implementing the GDPR's stipulations fast approaching, global businesses are investing heavily to get their house in...

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TechSEO Boost: The key trends in technical SEO today

Digital Marketing TechSEO Boost: The key trends in technical SEO today

4y Clark Boyd

TechSEO Boost: The key trends in technical SEO tod...

ClickZ attended TechSEO Boost on November 30, a conference hosted by Catalyst at District Hall in Boston. As an event dedicated entirely to technical ...

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[Report] Analyzing the M&A of the big four: Google, Apple, Facebook and Amazon

Leadership [Report] Analyzing the M&A of the big four: Google, Apple, Facebook and Amazon

4y Clark Boyd

[Report] Analyzing the M&A of the big four: Go...

With a combined market value of $1.7 trillion, Google, Apple, Facebook and Amazon have the means to buy almost any business. What can we learn about t...

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AI Scientist: A lucrative role with a shortage of candidates

AI & Automation AI Scientist: A lucrative role with a shortage of candidates

4y Clark Boyd

AI Scientist: A lucrative role with a shortage of ...

With US companies prepared to spend over $1 billion to recruit AI scientists, why is there a shortage of supply, and how can businesses plug this gap?...

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What can we learn from the successes and failures of Unicorns?

Leadership What can we learn from the successes and failures of Unicorns?

4y Clark Boyd

What can we learn from the successes and failures ...

The term “unicorn” is commonly used to define a privately-owned company that is valued at $1 billion or more. Although named after a mythi...

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GDPR: The role of technology in data compliance

Analytics GDPR: The role of technology in data compliance

4y Clark Boyd

GDPR: The role of technology in data compliance

With the European Union General Data Protection Regulation (EU GDPR) due to come into full effect on 25 May 2018, the onus is on compliance efforts fo...

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Tools and tips for calculating the ROI of social media

Acquisition Tools and tips for calculating the ROI of social media

4y Clark Boyd

Tools and tips for calculating the ROI of social m...

Marketers tend to go where their target audience is. There are 2.8 billion active social media users globally in 2017, an increase of 21% on 2016̵...

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How to carry out an effective PPC competitor analysis

Paid Search How to carry out an effective PPC competitor analysis

4y Clark Boyd

How to carry out an effective PPC competitor analy...

Paid search marketers have access to an impressive array of competitive analysis tools. However, it is essential to understand the strengths and weakn...

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How to achieve true omnichannel relevance

Analytics How to achieve true omnichannel relevance

4y Clark Boyd

How to achieve true omnichannel relevance

As digital marketing channels continue to proliferate, the importance of cohesive messaging grows. Brands that fail to connect with their audience acr...

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How rich media can bring your emails to life

Email How rich media can bring your emails to life

4y Clark Boyd

How rich media can bring your emails to life

People digest visual information 60,000 times faster than text alone, and many state that visual email content is their preferred format. How can mark...

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Big data in the travel industry: How can travel companies do more to collect and use customer data?

Analytics Big data in the travel industry: How can travel companies do more to collect and use customer data?

4y Clark Boyd

Big data in the travel industry: How can travel co...

Big data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creati...

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