Simple Techniques to Write Copy That Converts Online
Asia

Simple Techniques to Write Copy That Converts Online

10y Breanne Maliniak

Simple Techniques to Write Copy That Converts Onli...

You don't need to be a professional copywriter to write great content that sells. Here are six tips to get started. Read More...

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Leveraging Usability Testing for Smarter A/B Testing
Actionable Analysis

Leveraging Usability Testing for Smarter A/B Testing

10y Breanne Maliniak

Leveraging Usability Testing for Smarter A/B Testi...

Talking to customers can be incredibly useful -- here's how to combine analytics and user research for better testing in five steps. Read More...

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Turn Testing into a Game: One of the Most Effective Ways to Create a Testing Culture
Actionable Analysis

Turn Testing into a Game: One of the Most Effective Ways to Create a Testin...

10y Breanne Maliniak

Turn Testing into a Game: One of the Most Effectiv...

A step-by-step guide on how to get colleagues within your organization excited about testing marketing creatives. Read More...

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Why Headline Testing is Still Valuable and 5 Easy Tips for Writing Variations That'll Win
Actionable Analysis

Why Headline Testing is Still Valuable and 5 Easy Tips for Writing Variatio...

11y Breanne Maliniak

Why Headline Testing is Still Valuable and 5 Easy ...

You need to write content that will actually sell. Here are 5 tips to write headlines worth testing. Read More...

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Advice to All Marketers: This One Simple Truth Will Help Get You Promoted
Analytics

Advice to All Marketers: This One Simple Truth Will Help Get You Promoted

11y Breanne Maliniak

Advice to All Marketers: This One Simple Truth Wil...

I decided to write this as a simple reminder to all marketers of a point we forget too often and how it continues to turn our industry into a playing ...

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It's You, Not Me: 7 Issues Affecting Social Media Longevity
Asia

It's You, Not Me: 7 Issues Affecting Social Media Longevity

11y Breanne Maliniak

It's You, Not Me: 7 Issues Affecting Social Media ...

Is there any social platform that can provide a long-lasting positive user experience? Read More...

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What to Consider When Choosing a Testing Platform
Actionable Analysis

What to Consider When Choosing a Testing Platform

11y Breanne Maliniak

What to Consider When Choosing a Testing Platform

Companies in Asia can bypass the hurdles that Western markets have faced over the last five years and start taking advantage of more complex testing s...

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5 Steps to Grow a Successful Testing Program
Analytics

5 Steps to Grow a Successful Testing Program

11y Breanne Maliniak

5 Steps to Grow a Successful Testing Program

If your company is new to testing, you will need to be the testing champion within your organization. Here's how. Read More...

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Testing, Testing,1-2-3-4-5?
Analytics

Testing, Testing,1-2-3-4-5?

11y Breanne Maliniak

Testing, Testing,1-2-3-4-5?

Consider these five steps to help you start testing. Read More

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