14 Email Subject Line Hacks

Marketing 14 Email Subject Line Hacks

10y Brian Massey

14 Email Subject Line Hacks

Lessons from the SXSW catalogue. Read More

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Ode to the Big Red Button

Marketing Ode to the Big Red Button

11y Brian Massey

Ode to the Big Red Button

Let's rejoice in a persuasive gift that brightens any landing page, and has started so many new relationships between a visitor and a business. Read M...

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Translating 'Lorem Ipsum': This Site Is in Trouble

Marketing Translating 'Lorem Ipsum': This Site Is in Trouble

11y Brian Massey

Translating 'Lorem Ipsum': This Site Is in Trouble

If you want a sign that your conversion rate and budget are in trouble well before your site has launched, keep an eye out for "Loren Ipsum" design. R...

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11 Ways to Deal Yourself a Better Online Marketing Hand

Data insights 11 Ways to Deal Yourself a Better Online Marketing Hand

11y Brian Massey

11 Ways to Deal Yourself a Better Online Marketing...

Like playing a game of poker, tackling new disciplines in online marketing takes time and skill. Get a jump start now for next year. Read More...

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Groupon: Is It the Deals or the Copy?

B2C Email Marketing Groupon: Is It the Deals or the Copy?

11y Brian Massey

Groupon: Is It the Deals or the Copy?

Groupon wasn't the first deals business, so what is fueling its success? Is it the deals, or the way it sells the deals? Read More...

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Online Service Uses Email to Convert Triers Into Buyers

Marketing Online Service Uses Email to Convert Triers Into Buyers

11y Brian Massey

Online Service Uses Email to Convert Triers Into B...

Are you offering consumers ways to engage with your service in your emails like one startup has? Read More...

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How to Use Advanced Segments and Custom Reports in Google Analytics [Video]

Marketing How to Use Advanced Segments and Custom Reports in Google Analytics [Video]

11y Brian Massey

How to Use Advanced Segments and Custom Reports in...

How to slice up your visitors to understand their buying habits based on two predictive metrics. Read More...

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The Backward Landing Page

Marketing The Backward Landing Page

11y Brian Massey

The Backward Landing Page

Instead of starting with a template, start your landing page from the call to action and build it backwards. Read More...

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The Instant Curated E-Newsletter That Your Prospects Will Love

Marketing The Instant Curated E-Newsletter That Your Prospects Will Love

11y Brian Massey

The Instant Curated E-Newsletter That Your Prospec...

Four steps to an easy way to stay in front of your audience and take the place in their mind as the thought leader in your space. Read More...

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Agile Marketing: Introducing the Book of Swagger

Marketing Agile Marketing: Introducing the Book of Swagger

11y Brian Massey

Agile Marketing: Introducing the Book of Swagger

A tool that helps marketers turn their results into stories that connect with others in their organization. Final part of a three-part series. Read Mo...

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4 Tools of the Agile Marketer

Marketing 4 Tools of the Agile Marketer

11y Brian Massey

4 Tools of the Agile Marketer

How to empower the mid-level manager. Second in a three-part series. Read More...

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Agile Marketing: The 'Flop'

Marketing Agile Marketing: The 'Flop'

11y Brian Massey

Agile Marketing: The 'Flop'

Understanding the new movements required in an online marketing organization, with the help of a high jumper and an agile marketer. Part one in a thre...

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Getting a Reaction From Online Video

Marketing Getting a Reaction From Online Video

11y Brian Massey

Getting a Reaction From Online Video

The science of online video that generates leads and sales. Read More...

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The How, What, and Why of Testing for Agile Marketers

Marketing The How, What, and Why of Testing for Agile Marketers

11y Brian Massey

The How, What, and Why of Testing for Agile Market...

Testing is the single most important skill you'll develop as an agile marketer, and the act of setting up a simple test requires you to increase your ...

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The Geology of a Content Marketing Strategy

Marketing The Geology of a Content Marketing Strategy

12y Brian Massey

The Geology of a Content Marketing Strategy

What do blogs and volcanoes have in common? More than you might expect. Read More...

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A Day in the Life of an Agile Marketer

Marketing A Day in the Life of an Agile Marketer

12y Brian Massey

A Day in the Life of an Agile Marketer

How agile principles can be applied to a marketing organization. Read More...

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Trapped in the Flux of Behavioral Marketing

Data insights Trapped in the Flux of Behavioral Marketing

12y Brian Massey

Trapped in the Flux of Behavioral Marketing

Advertisers, publishers, and prospects are pitched in the flux generated by the two poles of the do-not-track debate. Read More...

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Confessions From the Digital New World

Data insights Confessions From the Digital New World

12y Brian Massey

Confessions From the Digital New World

A look at the issues that created the great ocean between the digital world and the print world, as well as a look at those places where we have natur...

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How Behavior Marketing Makes Advertisers Less and More Creative

Data insights How Behavior Marketing Makes Advertisers Less and More Creative

12y Brian Massey

How Behavior Marketing Makes Advertisers Less and ...

New tools may be the mind-expanding drug that resurfaces the creative marketer in us. Read More...

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The Content-Side Platform

Data insights The Content-Side Platform

12y Brian Massey

The Content-Side Platform

The advertising side isn't complex enough for publishers. Read More...

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Advertising in an Attention-Managed Society

Data insights Advertising in an Attention-Managed Society

12y Brian Massey

Advertising in an Attention-Managed Society

Attention management is not something that people think about, but it is what we do when we curate places like our inbox, social news streams, and RSS...

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How to Be Cool Like an Apple iAd

Data insights How to Be Cool Like an Apple iAd

12y Brian Massey

How to Be Cool Like an Apple iAd

How can we bring the coolness of iAd to our ads, networks, and content? Read More...

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Renegotiating the 'Submit Button' Contract

Data insights Renegotiating the 'Submit Button' Contract

12y Brian Massey

Renegotiating the 'Submit Button' Contract

Marketers must understand the unique privacy concerns of their audiences and experiment transparently with new ways to engage them. Read More...

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Mobile Marketing and Your Digital Geo-relevance

Data insights Mobile Marketing and Your Digital Geo-relevance

12y Brian Massey

Mobile Marketing and Your Digital Geo-relevance

Why businesses must establish their digital "being" now and keep an eye on the intermediaries that can connect them with passionate, influential mobil...

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Video Display Ads Deliver Motion Plus Relevance

Data insights Video Display Ads Deliver Motion Plus Relevance

12y Brian Massey

Video Display Ads Deliver Motion Plus Relevance

New technologies are now removing the operational barriers to integrating motion and relevance to the most challenging product offerings. Read More...

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Behavioral Targeting Needs a Cool Negative Name

Data insights Behavioral Targeting Needs a Cool Negative Name

12y Brian Massey

Behavioral Targeting Needs a Cool Negative Name

And why not treat advertisements as content and sell our "behavioral services" as a benefit to Web site visitors? Read More...

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Dynamic Ads Need Dynamic Landing Pages

Data insights Dynamic Ads Need Dynamic Landing Pages

12y Brian Massey

Dynamic Ads Need Dynamic Landing Pages

Who's catching your clicks? To maximize leads and sales, eliminate the unexpected. Read More...

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