Redmond launches a legal offensive against those it says are infringing on its brands and trademarks. Read More...
View articleThe three marketing trade groups endorse a set of principles for responsible e-mail and skip any spam definition. Read More...
View articleNew version boasts deeper integration with company's other marketing technologies, including automation and cross-channel analysis tools. Read More...
View articleUPDATE: DoubleClick finds consumers have become adept at sorting wanted e-mail from unwanted spam. Read More...
View articleUPDATE: The company bills it as its largest online advertising effort to date, including a two-day blitz to reach 80 percent of Web users. Read More...
View articleConsumers have become adept at sorting wanted e-mail from unwanted spam. Read More...
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The state attorney general files the first two suits under Missouri's six-week-old anti-spam law. Read More...
View articleUPDATE: The DMA's Association for Interactive Marketing issues e-mail bestpractices for marketers, after months of controversy and delays. Read More...
View articleThe search star gives advertisers a way to determine if their keyword clicks are converting into customers. Read More...
View articleThe original six-year-old deal is scrapped in favor of a scaled-down agreement focused around fantasy sports. Read More...
View articleRevenues from paid search and branded advertising increase nearly 50 percent, as Yahoo! easily beats analyst expectations. Read More...
View articleThe two companies deepen their search pact, as AOL races to keep up with Yahoo! and MSN. Read More...
View articleUnder threat from spam laws, the list manager looks to put its clients' double opt-in lists to use for market research. Read More...
View articleUPDATE: The paid inclusion provider loses the source of two thirds of its revenues as MSN overhauls its search strategy. Read More...
View articleThe move means keyword listings will appear for related search queries, giving Google the chance to make more money off more searches. Read More...
View articleAn expanded African-American section to better target the audience. Read More...
View articleThe paid inclusion company offers keyword search as an alternative to Google and Overture. Now, building the distribution network. Read More...
View articleThe settlement calls for Yahoo! to tighten up its telemarketing policy. Read More...
View articleThe search engine buys more search technology in a bid to stay one step ahead of the competition in the escalating search arms race. Read More...
View articleThe portal wants small businesses to try online marketing, even if it means their using a rival offering. Read More...
View articleThe portal is the latest high-traffic site to join Google's growing distribution network for keyword listings on content pages. Read More...
View articleThe fledgling effort to stop spam through a registry moves a step forward, yet it still needs to convince ISPs. Read More...
View articleUPDATE: The California anti-spam law leaves e-mail marketers pondering the definition of 'direct consent.' Read More...
View articleThe search company links up with conglomerate Mitsui to challenge Overture and Google in the Japanese paid listings market. Read More...
View articleThe search king takes on rival Overture in Spain and reveals its advertiser base has grown to an eye-popping 150,000. Read More...
View articleUPDATE: The Internet service verges on turning the corner with its AOL 9.0 launch, but it still has fences to mend on the agency front. Read More...
View articleNew figures suggest that top advertisers like automakers are driving online advertising's growth. Read More...
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