Microsoft Goes After 'Typosquatters'

Microsoft Goes After 'Typosquatters'

18y Brian Morrissey

Microsoft Goes After 'Typosquatters'

Redmond launches a legal offensive against those it says are infringing on its brands and trademarks. Read More...

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DoubleClick Buffs Up DARTmail

DoubleClick Buffs Up DARTmail

21y Brian Morrissey

DoubleClick Buffs Up DARTmail

New version boasts deeper integration with company's other marketing technologies, including automation and cross-channel analysis tools. Read More...

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4As, ANA Team With DMA for E-mail Guidelines

4As, ANA Team With DMA for E-mail Guidelines

21y Brian Morrissey

4As, ANA Team With DMA for E-mail Guidelines

The three marketing trade groups endorse a set of principles for responsible e-mail and skip any spam definition. Read More...

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AOL Launches 9.0 Online Ad Push

AOL Launches 9.0 Online Ad Push

21y Brian Morrissey

AOL Launches 9.0 Online Ad Push

UPDATE: The company bills it as its largest online advertising effort to date, including a two-day blitz to reach 80 percent of Web users. Read More...

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Consumers Get Spam Savvy

Consumers Get Spam Savvy

21y Brian Morrissey

Consumers Get Spam Savvy

Consumers have become adept at sorting wanted e-mail from unwanted spam. Read More...

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Study: Consumers Get Spam Savvy

Study: Consumers Get Spam Savvy

21y Brian Morrissey

Study: Consumers Get Spam Savvy

UPDATE: DoubleClick finds consumers have become adept at sorting wanted e-mail from unwanted spam. Read More...

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Missouri Files First Spam Suits

Missouri Files First Spam Suits

21y Brian Morrissey

Missouri Files First Spam Suits

The state attorney general files the first two suits under Missouri's six-week-old anti-spam law. Read More...

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Google Rolls Out Keyword Conversion Tool

Google Rolls Out Keyword Conversion Tool

21y Brian Morrissey

Google Rolls Out Keyword Conversion Tool

The search star gives advertisers a way to determine if their keyword clicks are converting into customers. Read More...

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AIM Releases Long-Awaited E-Mail Best Practices

AIM Releases Long-Awaited E-Mail Best Practices

21y Brian Morrissey

AIM Releases Long-Awaited E-Mail Best Practices

UPDATE: The DMA's Association for Interactive Marketing issues e-mail bestpractices for marketers, after months of controversy and delays. Read More...

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Search and Ads Drive Blockbuster Yahoo! Earnings

Search and Ads Drive Blockbuster Yahoo! Earnings

21y Brian Morrissey

Search and Ads Drive Blockbuster Yahoo! Earnings

Revenues from paid search and branded advertising increase nearly 50 percent, as Yahoo! easily beats analyst expectations. Read More...

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SportsLine.com, AOL Alter Deal

SportsLine.com, AOL Alter Deal

21y Brian Morrissey

SportsLine.com, AOL Alter Deal

The original six-year-old deal is scrapped in favor of a scaled-down agreement focused around fantasy sports. Read More...

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AOL Buffs Up Search With Help From Google

AOL Buffs Up Search With Help From Google

21y Brian Morrissey

AOL Buffs Up Search With Help From Google

The two companies deepen their search pact, as AOL races to keep up with Yahoo! and MSN. Read More...

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MSN Drops LookSmart

MSN Drops LookSmart

21y Brian Morrissey

MSN Drops LookSmart

UPDATE: The paid inclusion provider loses the source of two thirds of its revenues as MSN overhauls its search strategy. Read More...

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NetCreations Creates Survey Arm

NetCreations Creates Survey Arm

21y Brian Morrissey

NetCreations Creates Survey Arm

Under threat from spam laws, the list manager looks to put its clients' double opt-in lists to use for market research. Read More...

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Google to Expand Keyword Matching

Google to Expand Keyword Matching

21y Brian Morrissey

Google to Expand Keyword Matching

The move means keyword listings will appear for related search queries, giving Google the chance to make more money off more searches. Read More...

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AOL Black Focus: More Audience Segments

AOL Black Focus: More Audience Segments

21y Brian Morrissey

AOL Black Focus: More Audience Segments

An expanded African-American section to better target the audience. Read More...

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LookSmart Enters Paid Listings Fray

LookSmart Enters Paid Listings Fray

21y Brian Morrissey

LookSmart Enters Paid Listings Fray

The paid inclusion company offers keyword search as an alternative to Google and Overture. Now, building the distribution network. Read More...

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Google Gets Personal

Google Gets Personal

21y Brian Morrissey

Google Gets Personal

The search engine buys more search technology in a bid to stay one step ahead of the competition in the escalating search arms race. Read More...

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Yahoo! Pushes Small-Biz Online Marketing

Yahoo! Pushes Small-Biz Online Marketing

21y Brian Morrissey

Yahoo! Pushes Small-Biz Online Marketing

The portal wants small businesses to try online marketing, even if it means their using a rival offering. Read More...

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NY AG Raps Yahoo! for Marketing Practices

NY AG Raps Yahoo! for Marketing Practices

21y Brian Morrissey

NY AG Raps Yahoo! for Marketing Practices

The settlement calls for Yahoo! to tighten up its telemarketing policy. Read More...

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Lycos Goes Contextual with Google

Lycos Goes Contextual with Google

21y Brian Morrissey

Lycos Goes Contextual with Google

The portal is the latest high-traffic site to join Google's growing distribution network for keyword listings on content pages. Read More...

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Project Lumos Releases E-mail Architecture

Project Lumos Releases E-mail Architecture

21y Brian Morrissey

Project Lumos Releases E-mail Architecture

The fledgling effort to stop spam through a registry moves a step forward, yet it still needs to convince ISPs. Read More...

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E-mail Marketers Study Calif. Legalese

E-mail Marketers Study Calif. Legalese

21y Brian Morrissey

E-mail Marketers Study Calif. Legalese

UPDATE: The California anti-spam law leaves e-mail marketers pondering the definition of 'direct consent.' Read More...

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FindWhat Enters Japan Partnership

FindWhat Enters Japan Partnership

21y Brian Morrissey

FindWhat Enters Japan Partnership

The search company links up with conglomerate Mitsui to challenge Overture and Google in the Japanese paid listings market. Read More...

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Google Plants Flag in Spain, Hits 150K Advertisers

Google Plants Flag in Spain, Hits 150K Advertisers

21y Brian Morrissey

Google Plants Flag in Spain, Hits 150K Advertisers

The search king takes on rival Overture in Spain and reveals its advertiser base has grown to an eye-popping 150,000. Read More...

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Hearts and Minds: AOL's Agency Problem

Hearts and Minds: AOL's Agency Problem

21y Brian Morrissey

Hearts and Minds: AOL's Agency Problem

UPDATE: The Internet service verges on turning the corner with its AOL 9.0 launch, but it still has fences to mend on the agency front. Read More...

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Spam Laws Easy; Enforcement Harder

Spam Laws Easy; Enforcement Harder

21y Brian Morrissey

Spam Laws Easy; Enforcement Harder

California adds a tough spam law, but enforcement of existing laws has proven tricky. Read More...

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