Traditional Ad Buyers Drive Net Ad Growth
Media

Traditional Ad Buyers Drive Net Ad Growth

21y Brian Morrissey

Traditional Ad Buyers Drive Net Ad Growth

New figures suggest that top advertisers like automakers are driving online advertising's growth. Read More...

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Yahoo! Math: Search + Shopping = Small Biz Bucks
Media

Yahoo! Math: Search + Shopping = Small Biz Bucks

21y Brian Morrissey

Yahoo! Math: Search + Shopping = Small Biz Bucks

UPDATE: The mega portal launches combined e-commerce and search, while adding another service designed to lure small businesses deeper into the fold. ...

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Google, Overture Gird for Local-Search Battle
Media

Google, Overture Gird for Local-Search Battle

21y Brian Morrissey

Google, Overture Gird for Local-Search Battle

Veteran search rivals Google and Overture prepare to duke it out in a new market: local search. Read More...

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Maven Debuts Video/Data Platform
Media

Maven Debuts Video/Data Platform

21y Brian Morrissey

Maven Debuts Video/Data Platform

The startup signs Virgin Records and others for software that could shake up the online ad market. Read More...

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Coremetrics Re-brands Marketforce
Media

Coremetrics Re-brands Marketforce

21y Brian Morrissey

Coremetrics Re-brands Marketforce

Online Analytics 2004 includes features designed to wring ROI from the numbers, as well as a lower price. Read More...

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DealTime Morphs Into Shopping.com
Media

DealTime Morphs Into Shopping.com

21y Brian Morrissey

DealTime Morphs Into Shopping.com

The shopping search engine renames itself and girds for battle against bigger search and e-commerce companies. Read More...

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Storm Surges Hit Weather Sites
Media

Storm Surges Hit Weather Sites

21y Brian Morrissey

Storm Surges Hit Weather Sites

Isabel watchers flood weather sites for storm updates, creating huge traffic surges and challenges for sites' servers. Read More...

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FindWhat.com Finds Skeletons in Espotting's Closet
Media

FindWhat.com Finds Skeletons in Espotting's Closet

21y Brian Morrissey

FindWhat.com Finds Skeletons in Espotting's Closet

UPDATE: The search companies' merger is in limbo after FindWhat.com learns Espotting is not really profitable. Read More...

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Cloudmark Tackles False-Positive Problem
Email

Cloudmark Tackles False-Positive Problem

21y Brian Morrissey

Cloudmark Tackles False-Positive Problem

The anti-spam company rolls out a rating system designed to let users control their inboxes without legitimate e-mail getting tagged as spam. Read Mor...

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California Spam Bill Turns Up Heat on Advertisers
Media

California Spam Bill Turns Up Heat on Advertisers

21y Brian Morrissey

California Spam Bill Turns Up Heat on Advertisers

The measure would give state residents the right to sue both senders and advertisers for up to $1 million in damages. Read More...

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Overture Enters Spain
Media

Overture Enters Spain

21y Brian Morrissey

Overture Enters Spain

The search provider officially launches with distribution on a number of top portals, including MSN. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

21y Brian Morrissey

IAR Bits and Bytes

The Vendare Group buys pop-under network; NYTimes.com gets Bankrate.com finance tools; and Luxury Link links online with Zagat. Read More...

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Colleges a Gateway to Software Piracy
Marketing

Colleges a Gateway to Software Piracy

21y Brian Morrissey

Colleges a Gateway to Software Piracy

With students downloading everything from music to software, college campuses are becoming a breeding ground for software piracy. Read More...

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SBC Yahoo! Joins Anti-Pop-Up Crusade
Media

SBC Yahoo! Joins Anti-Pop-Up Crusade

21y Brian Morrissey

SBC Yahoo! Joins Anti-Pop-Up Crusade

The Internet service offering boasts a number of new features, including the ability to control pop-up advertisements and a service for businesses. Re...

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Sun Runs Rich Media Push for Product Launch
Media

Sun Runs Rich Media Push for Product Launch

21y Brian Morrissey

Sun Runs Rich Media Push for Product Launch

UPDATE: The rich media ads push the company's Webcast of its quarterly product launch event Read More...

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Cigna Taps Dow Jones for Integrated Marketing Campaign
Media

Cigna Taps Dow Jones for Integrated Marketing Campaign

21y Brian Morrissey

Cigna Taps Dow Jones for Integrated Marketing Camp...

UPDATE: The retirement-planning series will tap a number of Dow Jones properties to find corporate retirement-planning decision-makers and employees. ...

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EarthLink Advertises Spam, Pop-Up Blockers
Media

EarthLink Advertises Spam, Pop-Up Blockers

21y Brian Morrissey

EarthLink Advertises Spam, Pop-Up Blockers

The ISP's new push emphasizes its efforts to rid its customers of their two biggest Internet annoyances: spam and pop-up advertising. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

21y Brian Morrissey

IAR Bits and Bytes

Nike takes AIM with Mia Hamm; Chicago Tribune offers online-offline real estate listings; Marketers shaky with ROI gauges. Read More...

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Overture Inks Homestore to Search, Contextual Ad Deal
Media

Overture Inks Homestore to Search, Contextual Ad Deal

21y Brian Morrissey

Overture Inks Homestore to Search, Contextual Ad D...

The search company scores a win over Google to supply paid search and contextual ad links on the real estate site. Read More...

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No Consensus on Future of Pop-Ups
Media

No Consensus on Future of Pop-Ups

21y Brian Morrissey

No Consensus on Future of Pop-Ups

Web publishers agree that consumers are annoyed, but little consensus emerges about what action should be taken. Read More...

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AOL's Road to Redemption
Media

AOL's Road to Redemption

21y Brian Morrissey

AOL's Road to Redemption

Interactive marketing exec Lisa Brown offers contrition for AOL's missteps and pledges the Internet service will do better. Read More...

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AstraZeneca Sees Brand Benefits from More Net Ads
Media

AstraZeneca Sees Brand Benefits from More Net Ads

21y Brian Morrissey

AstraZeneca Sees Brand Benefits from More Net Ads

The drug maker releases top-line results showing online can improve branding, but the latest IAB cross-media study is short on details. Read More...

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USAToday.com Offers Audience Segments
Media

USAToday.com Offers Audience Segments

21y Brian Morrissey

USAToday.com Offers Audience Segments

The news site partners with Tacoda Systems to give advertisers the ability to segment its audience based on behavioral and demographic data. Read More...

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Judge Says AdWare Is Legal
Media

Judge Says AdWare Is Legal

21y Brian Morrissey

Judge Says AdWare Is Legal

UPDATE: In a blow to Web site operators' claims against adware makers, a federal judge says WhenU's pop-up ad-delivery method is perfectly legal. Read...

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InfoSpace.com Re-Launches as Directory Site
Media

InfoSpace.com Re-Launches as Directory Site

21y Brian Morrissey

InfoSpace.com Re-Launches as Directory Site

The search and directory company's InfoSpace.com site will be devoted to the blurring area of yellow pages and local search. Read More...

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Internet Ripe for Political Advertising
Ad Industry Metrics

Internet Ripe for Political Advertising

21y Brian Morrissey

Internet Ripe for Political Advertising

The Online Publishers Association's survey finds voters increasingly turning online for information, as political campaigns begin to grasp the Web's p...

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Study: Internet Ripe for Political Advertising
Media

Study: Internet Ripe for Political Advertising

21y Brian Morrissey

Study: Internet Ripe for Political Advertising

UPDATE: The Online Publishers Association's survey finds voters increasingly turning online for information, as political campaigns begin to grasp the...

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